|
Education of Children of Foreigners at Lower Secondary School in the Czech Republic
BAŽANTOVÁ, Eva
The number of foreigners moving to the Czech Republic has been raising in the past decade. Education of foreigners' children at lower secondary school is inevitable, because this level is obligatory for children aged six to fifteen, or eighteen in some cases. The aim of this thesis is to focus on education of foreign children at lower secondary level and to survey educational material provided by organizations. These materials should be helpful when integrating foreigners or teaching about migration. The practical part is a case study in which there is everything about how the particular school works with foreigners. The approach of teachers to these children is also illustrated there. The thesis reveals whether the teachers are ready for teaching foreign children who speak different mother tongue; it also evaluates the contribution of the school to integrating the children to the society.
|
|
Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
|
|
Invasive fish species in the Czech Republic
Lusk, Stanislav ; Lusková, Věra
In the Czech Republic, the following fish species are evaluated as invasive: Carassius auratus, a species showing a significantly negative influence on the occurrence of native species Carassius carassius and Tinca tinca in natural habitats. Certain manifestations and properties (such as the invasive way of dispersal, numerous populations, great ecological tolerance etc.) typical of invasive species can also be seen in Pseudorasbora parva, Ameiurus nebulosus, and Proterorhinus marmoratus. In some of its manifestations, even Cteropharyngodon idella can affect biodiversity in a negative way. One cannot exclude the future invasion or introduction of any alien species evaluated as invasive, particularly those of the genus Neogobius that occur in the Slovakian part of the Danube, and Perccottus glenii that has already invaded the Tisza River drainage area and the lower part of the Danube.
|
|
The status of women on the labour market in Czech Republic
Skopalíková, Anna ; Chytil, Zdeněk (advisor) ; Čermáková, Klára (referee)
The bachelor thesis addresses discrimination of women on the labour market in Czech Republic. Its aim is to verify hypothesises about the existence of lower mean wages of women and about the existence of discrimination of women on the labour market in Czech Republic. Oaxaca wage differential decomposition which is introduced in the theoretical part of the thesis confirmed the existence of wage differentials between the wages of men and women on the Czech labour market, in selected regions and in selected occupational fields. This confirms the hypothesis about lower mean wages of women. Oaxaca wage differentials decomposition also confirms that the wage gap can be explained in most cases up to 18 %. The second hypothesis is confirmed only partially. The discrimination of women probably exists on the labour market but it is not possible to confirm the size of it. The unexplained component of the wage gap (based on the Oaxaca decomposition) includes besides other things the discrimination coefficient. The size of this coefficient is not possible to determine. The secondary aim of the bachelor thesis is to determine the impact of individual variables on the observed wage gaps. Factors which most often influence the wage gaps are education and age.
|
|
Financial impacts of the economic crisis on Czech festivals of classical music
Jelínek, Jakub ; Riedlbauch, Václav (advisor) ; Mikan, Pavel (referee)
The main objective of this thesis is to map and interpret the financial impacts of the economic crisis on a selected group of classical music cultural events by describing the influence of the possible decline in financial resources on their output and efficiency. The first part of the thesis presents the theoretical basis of culture financing and cultural policy in the Czech Republic and sums up the fundamental economic theories of the behaviour of economy during economic crisis, thus providing a starting point for further interpretation of the performance of these organizations. The second part of this thesis comprises qualitative research of possible variables on a representative sample of classical music festivals. The research is carried out through a content analysis of their annual reports and a secondary analysis of other data provided by relevant institutions. The final section of the thesis attempts to evaluate the impact of the economic crisis on the cultural sector, to confirm or disprove the initial premises and to evaluate generally the financial stability of the Czech classical music festivals.
|
|
Sin Tax on Soft Drinks: Possible Impacts in the Czech Republic
Štefanová, Hana ; Votápková, Jana (advisor) ; Paulus, Michal (referee)
Overweight and obesity are a global problem, especially in the developed coun- tries such as the Czech Republic. A sin food tax on products contributing to the creation and expansion of this problem, is a measure which many states have chosen. In the Czech Republic, any sin food tax has never been imple- mented. The aim of the thesis is to evaluate possible impact of such tax on soft drinks. The key indicator which must be estimated is the own-price elas- ticity of demand for soft drinks. The data used for the thesis are provided by Czech Statistical Office and contains Household Budget Survey Data from years 2002-2007. Almost Ideal Demand System with the implementation of Shonkwiller and Yen's estimator is evaluated as the most suitable model. The final own-price elasticity is -1.3580, which suggests that the possible increase in Value Added Tax for soft drinks may be efficient. Moreover, it was simulated that there would be a stronger effect in case of lower-income households, where higher prevalence of overweight and obesity is proven.
|
|
Segmentation of the detergent market
Bulantová, Barbora ; Koudelka, Jan (advisor)
This Masters Thesis is focused on detergent market in the Czech Republic and its market segmentation. The goal of this thesis is to find differences and similarities between consumers and to uncover the segments which are internally homogeneous and externally heterogeneous, and to suggest a marketing approach for each segment. Theoretical part of this thesis is about theoretical explanation of the market segmentation process, different approaches to segmentation and methods of segmentation. There is also a description of the detergent market in the Czech Republic. The analytical part is focused on segmentation process itself. The segmentation is based on both primary and secondary data. The revealed segments are then described in detail. There is a suggested marketing approach how to effectively address each segment.
|
|
Identifikace faktorů ovlivňujících objem průmyslové produkce
Hořavová, Andrea
Identification of factors affecting the volume of industrial production. Diploma thesis. Brno: Mendel University, 2015. Industry is among one of the most important sectors of the national economy in the Czech Republic. It belongs to the secondary sector. It is significant because it affects the development of the entire economy, labour productivity, employment, the volume of industrial production, businesses and the environment. This work deals with the identification of factors affecting the volume of industrial production. The aim of this thesis is to create an econometric model, identify factors affecting the volume of industrial production in the Czech Republic. Within the literature review will first characteristic industry and its distribution, followed by evaluation of the development of the industrial sector for the observed period. In the practical part will be constructed an econometric model that will be tested on assumptions of classical linear re-gression model.
|
|
Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
|
|
The way of consumerism in the interwar Czechoslovakia nn the example of consumption of coffee, cocoa, chocolate and tea.
Syrová, Tereza ; Jakubec, Ivan (advisor) ; Jančík, Drahomír (referee) ; Štemberk, Jan (referee)
Dissertation thesis discusses the consumption of cocoa, coffee, tea and chocolate in the interwar period in the Czechoslovakia. On the basis of statistical data and examination of archival sources comes with the definition of the middle classes of the population, which those commodities consumed. The thesis shows the distribution of consumption of commodities based on the survey in blue-collar and white-collar families. Furthermore provides insight into the lives of families, distribution of their spending and the size of income. It refers to the representation of cocoa, coffee, tea and chocolate in the consumer basket and shows the elasticity of the mentioned commodities. For the central part of the research of the dissertation thesis chose the Czech territory only, because here were without difficulty accessible data sources. The Dissertation thesis clarifies the causes of consuming cocoa, coffee, tea and chocolate and concludes that each was consumed from another purpose, which resulted status of these commodities. Tea consumption has been designed especially for the higher classes of the population, chocolate bought mostly white-collar family, but over twenties speared consumption of chocolate products also among the middle and lower classes into the population. The chocolate products were subject to early 20s of the luxury tax. Cocoa was used in connection with cooking and baking, but families didnt use this product frequently. Coffee drank all layers of the population, but consumption was based on the social status of the consumer. Very frequently families consume rye coffee and chicory coffee. Dissertation thesis also highlights the regional differences between the classes, which were further intensified. Thesis examines in detail the amount of the duties of the commodity, which in the interwar period varied widely, and concludes that the duty to disproportionately increase the price of products and made it impossible for consumers to buy more of cocoa, coffee, tea and chocolate.
|
guest ::
