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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Information Sources for Real Estate Activities
Klišová, Jana ; Daňhel, Petr (referee) ; Klika, Pavel (advisor)
This thesis deals with the sources of information for real estate activities. Given the wide range of necessary resources are all subjected to detailed analysis and the information is still processed to form a unified system of comprehensive search of necessary information, especially for the general public. Based on knowledge gained from research, it will be followed by a summary tabulations, including mandatory and recommended resources for various types of real estate.
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Gatekeeping in the news ČT1 a TV Nova
Holubová, Hana ; Hronová, Tereza (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis Gatekeeping in the news ČT1 and TV Nova is focused on gatekeeping process in the most watched commercial television and the most watched public television. Gatekeeping is the process within which gatekeepers decide what information will not be processed as a news and, vice versa, what information will be processed and will become a news to be broadcasted in television. This process is controlled by gatekeepers on whom the decision-making processes depend. One chapter of the thesis deals with the history of researches focused on gatekeeping process and one chapter deals with the most comprehensive gatekeeping research carried out by Pamela Shoemaker. Other chapters address information sources in the Czech Republic, news values and researches focused on determination who are persons speaking in news. The practical part of the bachelor thesis is based on detailed interviews with individual gatekeepers in the ČT1 and TV Nova newsrooms. It is the aim of the bachelor thesis to map functioning of decision-making processes (who determines themes of news, who decides on replacement of a news by another one) in ČT1 and TV Nova newscast. From each newsroom 4 gatekeepers were interviewed. Questions were asked about decision-making process concerning themes, gatekeepers were asked what news...
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Deloitte as an example of corporate agenda building in the Czech media
Šeráková, Aneta ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The thesis provides an insight into corporate agenda-building process in the Czech media. Using the Czech division of Deloitte as an example, the thesis will demonstrate the common practices companies use to get their topics published in media, how they are successful and how they really influence the media agenda. To answer these questions, the thesis uses quantitative content analysis of 248 pieces of news from Mladá Fronta DNES, Hospodářšké noviny, Lidové noviny, Právo, television stations ČT24, Nova and Prima and also radio station Český rozhlas - Radiožurnál. Besides that, the thesis will provide an insight into the way journalists work with sources of information and their autoregulative techniques, as well as into the work of PR professionals, who are significant actors in the agenda-building process. The aim of this thesis is to introduce the corporate sphere as an influential actor in the agenda-building process and to uncover the influences journalists have to face in their work.
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News Sources about Polities Used by University Students in the Context of Subjects of Their Study
Sílešová, Adéla ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis examines the attitudes of Czech university students towards information about politics. The subject of interest also lays in news sources which students use to get information from and in focus on the differences in students' attitudes related to their fields of study. The thesis is divided into two parts. The theoretical one introduces Czech media landscape and its characteristics, describes Czech university students and shows some international comparison. Related literature review follows. The base of this thesis is its practical part. It introduces the conducted research into detail. It describes its goals, methods and analysis used and, in the end, it shows the findings.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Gatekeeping in the news ČT1 a TV Nova
Holubová, Hana ; Hronová, Tereza (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis Gatekeeping in the news ČT1 and TV Nova is focused on gatekeeping process in the most watched commercial television and the most watched public television. Gatekeeping is the process within which gatekeepers decide what information will not be processed as a news and, vice versa, what information will be processed and will become a news to be broadcasted in television. This process is controlled by gatekeepers on whom the decision-making processes depend. One chapter of the thesis deals with the history of researches focused on gatekeeping process and one chapter deals with the most comprehensive gatekeeping research carried out by Pamela Shoemaker. Other chapters address information sources in the Czech Republic, news values and researches focused on determination who are persons speaking in news. The practical part of the bachelor thesis is based on detailed interviews with individual gatekeepers in the ČT1 and TV Nova newsrooms. It is the aim of the bachelor thesis to map functioning of decision-making processes (who determines themes of news, who decides on replacement of a news by another one) in ČT1 and TV Nova newscast. From each newsroom 4 gatekeepers were interviewed. Questions were asked about decision-making process concerning themes, gatekeepers were asked what news...
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How are people with mental handicap informed about sexuality
Charvátová, Anna ; Matoušek, Oldřich (advisor) ; Kodymová, Pavla (referee)
This thesis deals with the awareness of people with mental handicap in the area of sexuality and relationships. In the theoretical section defines mental handicap and describes in detail the issues of sexuality and partner relationships for people with mental handicap. This description includes human sexuality and its importace, stereotypes about sexuality of people with mental handicap and its specifications, legal documents pertaining to this issue and its current status. The theoretical part closes the chapter, which charts the possibility of sources of information on sexuality and partner relationships for people with mental handicap. Practical work examines how people with mental handicap know about sexuality and relationships and what sources they draw information. The research method was semi-structured interviews with 5 women and 5 men with mental handicap. At the end of the work there are several recommendation for non profit organization workers how to work with their clients.
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The financial analysis of selected business subject
Voráček, Martin ; Homolka, Jaroslav (advisor) ; Hřebejková, Jana (referee)
This thesis entitled The financial analysis of selected business subject evaluates the level of management of selected construction company KOČÍ a.s. between 2010 and 2014. Required documents for the calculation of financial analysis were obtained from publicly available sources. The theoretical part briefly introduces the basic information and describes the methods of financial analysis. In the practical part are the methods of financial analysis applied to the company KOČÍ a.s. The results are compared to values for the branch of building industry or to recommended values. For the financial analysis of KOČÍ a.s. were used analysis of absolute, differential and ration indicators and bankruptcy and credibility models.
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