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Marketing importance of Body image
Michelík, Martin ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
Today's era depicts life of consumer society with the growing battle for customers. Every single person in this world wants to have a solid life and look pretty. Advertisements, which display handsome and slender people are all around us and they influence our consumer behavior. We tend to equilibrate these ideals by buying the most diverse products and even attempt to achieve the alleged feeling of happiness. This thesis is focused on Body image in which explains individual consumer behavior, its social and cultural predispositions and the type of beauty ideal portrayed and prefered by men and by women. It also explains self esteem, its image in the past and its influence regarding to media and advertisements. The aim of this work is to determine the most frequent elements of respondent's Body image, by using my research. And as a result define the most often presented ideal body image. I also analyze the effects of social networks on Body image of younger generation and to what extent it changes their normal habits.
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Social CRM as a Component of ERP
Králová, Veronika ; Basl, Josef (advisor) ; Pour, Jan (referee)
The submitted diploma thesis talks about evolutionary stage of classical CRM solution called Social CRM (also known as CRM 2.0 or SCRM). The goal of this work is to map a current offer at the market with SCRM and to compare it with the demand of Czech companies. The theoretical part explains all the basic terms associated with the topic, a short history and current evolution on the market. The work also identifies summary of various groups of Social CRM tools, which are currently widely used and tries to outline their functions. The main part of the study is the practical section which contains two kinds of surveys. First is devoted to Social CRM in terms of current and potential users of social networks for small and medium-sized enterprises in Czech Republic. The goal of the second survey is to discover the current situation and future evolution of Social CRM among suppliers of ERP solu-tions. Results from these two surveys are presented and widely discussed.
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Possibility of using social networks to support business in the real estate industry
Zmátlík, Rostislav ; Molnár, Zdeněk (advisor) ; Feige, Tomáš (referee)
The aim of the Master of Thesis is to recommend the most appropriate combination of tools of various social networks to support the business activities in the Real estate market. The theoretical part of the work acquaints with the principles of social networking and the reason for its use in business. In addition to the positive impact of using social networks while implementing business the work also describes their negatives. Despite the fact that social networks are very popular nowadays, their use is not suitable for presentation of all kinds of business activities. The work includes a chapter dealing with the specifics of the real estate market and a chapter introducing tools of the selected social networks, which are mainly used by the estate agents to support their business activities. This is due to ability to assess the connection in using social networks in the real estate business. The practical part of the work deals with analysis of using particular tools of four social network sites -- Facebook, Google Plus, Twitter and YouTube by twenty leading Czech real estate companies. Based on the received results and the author's own practical experience, the work suggests recommendation of an appropriate combination of the social network tools that in practice lead to the efficiency increase in communication with customers and to the transparency increase of companies in general.
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communication in the internet enviroment
Chadima, Antonín ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with the issues of communication in the internet enviroment. The theoretical part of the thesis provides definitions of several basic terms such as: internet, communication, media, information and social networks. The second part of the thesis, practical application, critically reflects issues of communication over the internet. This part then describes the abscence of body language and universalism between internet users. The second part of the thesis also discusses security risks present in communication on the social networks. The critical reflection's results are then used to create a SWOT analysis. The results of this analysis are presented at the end of the second part of the thesis. The conclusion of the thesis focuses on possible precautions that could assist in alleviating the aforementioned risks that communication over the internet carries.
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Trends in analytical CRM
Heřmanský, Michal ; Šperková, Lucie (advisor) ; Jašek, Pavel (referee)
This thesis describes major trends in the field of analytical CRM. The goal is to identify those trends and compare them with current situation on the CRM market. The thesis is devided among several parts. In the opening part is described Customer Relationship Management and architecture of CRM system. The next part discribes analytical CRM and its standard ways of using. The main part of the thesis is identification of trends. Idetificated trends are characterized and compared with situation on the market. The contribution of this thesis is summarizing current trends in CRM analytics and comparsion of those trends with current CRM market situation.
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The issue of implementation of social networking in business practice
Uhlíř, Michal ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The aim of this paper is to provide insight into the issue of enterprise social networking (ESN), other collaborative tools , and instruments of social interaction that can facilitate users their individual work tasks as well as contribute to the overall increase in enterprise efficiency. Futhermore, it offer the familiarization with their available functions and features, robustness and simplicity, advantages and disadvantages. It also offers practical guidance for the implementation of enterprise social networks, or other instrument of enterprise social interaction and what to avoid. The entire paper is conceived to three parts that are logically linked. The first part is theoretical, which is discussed fundamental issues what are social networks about. The second part discussed the concept of corporate social networks, the issue of implementation and at the same time this paper shows the major products to the market. The third part is a survey which evaluate the use of social networking in business practice. The paper thus provides a comprehensive
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Distribution of Czech music artists after the birth of the Internet
Lappyová, Nella ; Zamazalová, Marcela (advisor) ; Řiský, František (referee)
This thesis deals with the actual topic in the world of music, distribution of music of Czech musicians after the birth of the Internet. The work is written mainly from a practical point of view, but in the first chapters the reader is also familiar with theoretical concepts such as digitization, distribution, Long -tail Theory or Digital Rights Management. After the introduction to the topic analysis of sales of albums and songs on Czech music market follows, based on the statistics of the International Federation of the Phonographic Industry IFPI. Following chapter focuses on the business models of music sales, paid music services available for the Czech market and the issue of intellectual property. There are also explored current trends in music. The final chapters deals with an exploration from the database Market & Media & Lifestyle, and author's research (questionnaire survey). Key words:
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Analysis of the behavior of users of social network Facebook
Lehman, Tomáš ; Sigmund, Tomáš (advisor) ; Böhmová, Lucie (referee)
This thesis is about the issue of privacy in the virtual world of social networks. It describes the pitfalls as well as options in the area of privacy in a user interface of social network Facebook. It also analyzes the user knowledge of these options by using the questionnaire survey and try to find a correlations in the answers of users. The conclusion suggests ways to raise social awareness of the principles of functioning of social networks and the handling of personal data on the Internet.
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Modern methods in marketing communication
Vodráško, Miroslav ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
Our society entered into a new age of the Internet. The world is ruled by new technologies that affect the lives of all people on the planet. The world is rapidly changing and with it, all sectors of human activities. Each of us must deal with a huge increase in technology development and advertising every day. People are fed up with the increasing advertising. Due to the financial crisis that has affected economies around the world, companies do not want to spend large sums for extensive and often ineffective advertising campaigns. One is therefore certain. Marketing itself adapts to the development of society and thus must be still cheaper, more interesting and more effective than marketing which used to be before. Therefore, it is important to think about the basic rules of marketing in the new context, adapt corporate strategy to the changes and respond to new needs and wishes of consumers. What are the new approaches in marketing communications? Is an internet advertising successful in marketing campaigns? Are social networks key to the sucess of today? These are the questions I will deal with in my bachelor thesis.
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The use of social networks in business focusing on marketing
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
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