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Luxury printed titles on the Czech media market
Chocholová, Eliška ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
This Master's thesis focuses on the current luxury print media, which are published in the Czech Republic and are intended for the general public. At first, a theoretical part introduces the entire contemporary print media market, with an emphasis on periodically published titles. The thesis also deals with factors, that affect the form of these titles and media in general, using knowledge of a political economy of communication. Subsequently, the thesis shifts attention to its main topic - a luxury in general and luxury magazines. These magazines are described and set in the context of niche media. The thesis also summarizes knowledge about advertising. The research uses a qualitative research method with a partial application of a quantitative method: categorization, description, and comparison. It brings a summary of all currently published luxury periodicals, which are categorized based on thematic focus, periodicity, price, and publisher. The main part of the research is an analysis of ten titles (53x11, Můj dům, Motorbike, Dolce Vita, Bylinky Revue, SCORE, Kreativ, Vesmír, FC and dTest), in which a self- presentation, a target reader, a content, and a graphic design are described and evaluated. Part of the analysis also deals with advertising content and its relationship to editorial content....
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Principles of making contemporary Czech fiction more attractive in selected dailies and their online versions
Fenclová, Anna ; Štoll, Martin (advisor) ; Malý, Radek (referee)
FENCLOVÁ, Anna. Principy zatraktivňování současné české beletrie ve vybraných denících a jejich online verzích. Praha, 2021. 84 s. Diplomová práce (Mgr.). Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky FSV UK. Katedra Mediálních studií. Vedoucí diplomové práce prof. MgA. Martin Štoll, Ph.D. Abstract This diploma thesis deals with the reports on the contemporary Czech fiction in selected Czech print and online media. In particular, it seeks to find the main principles of making articles about the new Czech fiction more attractive in selected serious daily newspapers (Právo, Mladá fronta DNES, Lidové noviny, Hospodářské noviny, Metro) and their online versions (novinky.cz, iDNES.cz, lidovky.cz, iHNed.cz, metro.cz and aktuálně.cz). The first, theoretical part is explaining and mapping the state of Czech literature, media and their interconnectedness and the basic concepts relating directly to the topic are explained here. The second part focuses on the quantitative content analysis, which answers questions about the number of articles related to contemporary Czech fiction in the selected media during the two months in 2020 (February 2020 and November 2020). Subsequently, a qualitative content analysis of articles published by the selected media is described. The...
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The picture of mental illness in the print media in three central European countries
Nawková, Lucie ; Jirák, Roman (advisor) ; Bražinová, Alexandra (referee) ; Vevera, Jan (referee)
Media are considered to be the public's primary source of information regarding mental illness. Evidence suggests that media representations of people with psychiatric disorders are frequently negative and contribute to their stigmatization. On the other hand, media can play an important role in reducing this stigmatisation by providing adequate information about this topic and engaging in antistigma campaigns. Up to now there was no standardised measurement of the stigma of mental illness in print media using clearly operationalized definitions. The objectives of this project were twofold; to develop a standardised and objective instrument to measure stigma of mental illness in print media; and to conduct an analysis of the current coverage on mental health/illness issues in Czech, Croatian, and Slovak print media. The development of the Picture of Mental Illness in Newspapers (PICMIN) instrument was based on the principles of content analysis, a research technique for making replicable and valid inferences from text to the kontext in their use. The instrument consists of eleven descriptive and five analytical categories. The most interesting findings based on the analysis of media representations of mental illness were; a similarly high level of stigmatizing articles across countries, clearly...
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Portrayal of Gabriela Koukalová in the press from January 2017 to June 2019
Sedláčková, Adéla ; Bednařík, Petr (advisor) ; Křeček, Jan (referee)
This thesis deals with the analysis of Gabriela Koukalová's media portrayal in selected print media in the period January 2017 - June 2019. This period was determined due to changes in Gabriela Koukalová's professional focus, as early 2017 she was a successful biathlete who has many victories from international competitions. She stopped racing in autumn of 2017 and due to the controversial biography she published in 2018, she announced retirement from her biathlon career in 2019. The aim is to find out whether the media image of Gabriela Koukalová at a time when she was a top biathlete differs from the media image that she had when she stopped competing. The theoretical part presents the role of the media in society and the theoretical definition of the construction of the media image. This section also includes mediasport, and media portrayal of biathlon and women in sports. The methodological part of the work describes the chosen analysis methods and the process of data recording. The analytical part of the work is devoted to the interpretation of the obtained results.
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Influence of Advertisers on Media Coverage on the example of Motoring Magazines
Formánek, Vojtěch ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
This thesis examines the influence of advertisers on the content of printed motoring magazines through the method of quantitative content analysis. The thesis asks whether an increasement of advertising can or can not influence media's reporting on advertisers' products. The thesis examines three Czech printed motoring magazines: Svět motorů, Automobil revue and auto motor a sport. The theoretical part deals with the dual-market topic, in other words the theory of two types of media's customers: paying readers and paying advertisers. They can - and according to the theory they often do - differ in their interests. The advertiser is interested in showing his products in the media in the best possible light, on the contrary, the reader is interested in being informed as objectively as possible. The theoretical part is based mainly on McQuail (2009) and Jirák and Köpplová (2015), who deal, inter alia, with the dilemma of two customers. Part of the theory is devoted to several other research which have examined the same topic; e. g. in the context of Italian fashion magazines. The work itself is based on research questions that ask about a correlation between the amount of advertising and amount (and tonality) of editorial content devoted to the advertisers as well as a possible influence of...
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