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Financial Evaluation of Investment Project
Stejskalová, Kateřina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The Bachelor thesis deals with Financial Evaluation of Investment Projects. The thesis is divided into two parts. Theoretical part consists on methods of evaluation of investment projects, market analysis, marketing strategies, and risks. Second part, the practical part, is the application of methods and procedures (described in theoretical part) to the fictitious coffee shop called Cimra. The practical part deals with investment description, financial planning, measuring the enterprise value and risks analyses.
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Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
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The position of Air Jordan brand on the market
Sedláčková, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: The position of Air Jordan brand on the market Goal: The purpose of this thesis is to design measures that would improve the position of Air Jordan brand on the Czech market with basketball equipment. These measures are based on analyses with basketball equipment. Methods: The research itself is based on the method of sociological field investigation. The data were collected by a structured questionnaires followed by analyses. Results: The results of this research work are not only suggestion for improvement, which should provide a better brand position on the Czech Air Jordan basketball equipment market, but also for the actual assessment of the brand. This proposal could be realised in real life. Powered by TCPDF (www.tcpdf.org)
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An athlete as a subject of the international bussines and the proces of the price building
Veselá, Kateřina ; Kraft, Jiří (advisor) ; Čáslavová, Eva (referee)
Title: An athlete as a subject of the international bussines and the proces of the price building Objectives: My objectives for this Theses is to work on the the problematics of international transfer of athletes from club to club in soccer and ice hockey; and also evaluation of each aspect of the transfer, athletes values and their market price. Metods: In making of this Theses I used a method of description and theoretic reflection. To get more information I used the method of an interview. Results: Theses contains of information gathered from available literature connected with mentioned problematics along with information collected from my interviews with experts in sport industry. They together give us a new better way of explaining main principles of the "athlete transfer market". In my theses I am taking a closer look at all the factors of the "transfer price" of an athlete as well as the "price building module", especially its use in practice. The obtained benefit from my theses is a comprehensive view on the athlete transfers and the way of building their price. Key words: soccer, ice hockey, athlete pricing, value of and athlete, transfer price, price. Powered by TCPDF (www.tcpdf.org)
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Marketing Mix of shop and e-shop Sporticus
Kušta, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Název: Marketingový mix kamenné prodejny a e Cíle: Cílem bakalářské práce je zhodnotit marketingovou činnost kamenné Sporticus. Dále autor na jednotlivých nástrojích marketingového mixu navrhne možné směry a opatření pro další rozvoj sportovního o této práci byla využita pro získání dostatečného množství potřebných dat navržení konkrétních opatření kvantitativní metoda elektronického dotazníkového šetření pro zákazníky kamenné prodejny a e Dále byly použity kvalitativní metody polostrukturovaného interview s obchodu, nestrukturovaného zúčastněného pozorování a situační analýzy SWOT. Zvolené metody poskytly autorovi získat dostatečné podklady pro navržení konkrétních změn a opatření. Výsledky: Hodnocení marketingové koncepce kamenné prodejny a e zákazníků odhalilo převážně pozitivní výsledky, které korespondují kladnými recenzemi na obchod v internetových srovnávačích zboží. Kvalitativní metody pomohly odhalit vzájemné souvislosti výsledků dotazníkového šetření a nalézt možné směry pro zlepšení činnosti kamenného shopu Sporticus. Konkrétní návrhy uvedené v této práci byly průběhu její tvorby poskytnuty majiteli a konzultovány s personálem sportovního obchodu. Většina návrhů byla již zavedena a z průběžných interních výsledků a statistik lze konstatovat, že zvolené návrhy výrazně přispěly k činnosti kamenné...
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Price Elasticity of Alcohol Demand: A Meta-Analysis
Fanta, Nicolas ; Havránek, Tomáš (advisor) ; Zeynalov, Ayaz (referee)
The own-price elasticity is considered to be one of the key factors describing the demand for alcohol. There have been many estimates computed by now but only a few studies tried to analyse them. The aim of this meta-analysis is to discover more about the eventual effects that publication bias might have in the alcohol-related literature. The first part describes the various types of elasticities and the methods of estimation. This study is estimating the so called true effect elasticity in order to show how elastic the demand for alcoholic beverages is. As there are many ways how to estimate the elasticities it is also analysed if different approaches to the estimation lead to different results. The use of modern meta- analytical methods leads to significantly different results from the ones of previous meta-analyses. The estimated true effects yields new evidence that the demand for alcoholic beverages might be perfectly inelastic. Evidence of publication bias is quite strong and it appears that the economics research cycle hypothesis is also valid.
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Social Costs and Benefits of Czech Beer Industry - Optimal Taxation
Lajksnerová, Zuzana ; Janda, Karel (advisor) ; Macek, Petr (referee)
Zuzana Lajksnerová, 2013/2014 Social Costs and Benfits of Czech Beer Industry - Optimal Taxation Abstract This thesis analyzes the Czech brewing industry by describing its structure, recent development, and social and economic impacts on the society as a whole. The aim is to empirically estimate the optimal level of beer tax, which would balance both social costs and benefits of beer production. For this purpose, we use a model determined by both externality corrections and fiscal considerations as the tax increase is assumed to immediately change other governmental policies such as labor taxation or medical expenditures. The results of our analysis show that under most of the sets of parameters, the current tax rate on beer is under its optimal level and that the fiscal component has a significant impact on the optimal level of tax.
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Deflation and Its Implications for Macroeconomic Stability in Europe
Gorobetchi, Marina ; Ryska, Pavel (advisor) ; Kočenda, Evžen (referee)
The subject of this thesis is the relationship that exists between deflation and the macroeconomic stability of the economy. Much literature has been published on this topic, but there is still a dearth of quantitative research based on strong empirical work. In the present work I have used a set of large panel data composed of 18 countries over 34 years in order to analyze the relationship between changes in inflation and output growth in a more complete and rigorous fashion. I use 3 different econometric models, namely fixed effects, random effects and the generalized method of moments. I chose these models in order to more appropriately examine the contemporaneous and lagged correlation between prices and output of countries. I also introduced foreign direct investment as a control variable to avoid the presence of potential bias. The empirical work presented in this paper leads to several findings. First, there is an insignificant relationship between a country's GDP growth and its deflation rate. Second, the relation between inflation and GDP growth is significant, and this relation becomes even positive when the econometric model is conducted on the data excluding outliers. Third, FDI positively contributes to and is partly responsible for the level of economic growth of the countries...
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Marketing mix of tennis club Sparta Praha
Branišová, Jana ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
This bachelor thesis is focused on the analysis of the current marketing mix and its main aim is, based on the information gathered through the questionnaire, make recommendations for its improvement. The theoretical part describes the marketing mix as a concept and an explanation of its operation in the field of sports. The methodological description is given of the methods used. The final section summarizes the research findings and proposed recommendations to improve the current marketing mix of tennis club Sparta Prague.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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