National Repository of Grey Literature 262 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The influence of sport migration on Czech volleyball
Garreis, Dominik ; Crossan, William Morea (advisor) ; Čáslavová, Eva (referee)
Title: The influence of sport migration on Czech volleyball Objectives: The aim of this diploma thesis is to use statistical analysis to examine the dependency between number of foreign players operating in Czech volleyball clubs and the achieved winning percentage in the basic part of the Czech extra league for the seasons 2010/11 to 2021/22. Furthermore, the dependence between the number of Czech representatives playing abroad and the performance of the men's national team at international competitions was statistically analyzed. The obtained results are then compared with the results of in-depth interviews with selected players and coaches, who help explain the findings and provide additional information from practice. Methods: The work contains a combination of quantitative and qualitative methods in the order of sequential triangulation. The first method deals with finding the tightness and type of statistical dependence through the Spearman correlation coefficient. The second method concerns conducting semi-structured in-depth interviews, according to an outline created on the basis of statistical results. Results: The migration of players has a significant impact on the Czech extra league and the Czech national team. The low number of Czech players forces clubs to use foreign players in...
Congruence of Brand personality of selected tennis brand and brand personality of tennis player
Soumar, David ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Congruence of Brand Personality of Selected Tennis Brand and Brand Personality of a Tennis Player Objectives: This work aims to identify and analyse the brand personality of the brand. After identifying both brand personalities, the correlation will be used to determine if brands have the same characteristics and whether there is any dependence between them. Methods: The method of quantitative electronic survey was used in this thesis. Data from respondents were collected with the use of an electronic questionnaire. The research sample consisted of respondents with knowledge of the examined brands. Data were analysed using descriptive statistics (arithmetic mean, mode, standard deviations) and regression and correlation analysis. Results: Based on the research data, we can state that both examined brands are perceived as dynamic, active, and simple. Despite having the same characteristics classified as most descriptive, the dependency occurred only in one of the twelve examined characteristics. Keywords: brand personality, tennis, branding, corporate image, brand management
Implementation of management of the basketball tournament Easter Cup Klatovy
Struhárová, Karolína ; Čáslavová, Eva (advisor) ; Crossan, William Morea (referee)
Title: Management implementation of the basketball tournament Easter Cup Klatovy Objectives: The main goal of this thesis is to improve management of the basketball tournament Easter Cup Klatovy. The aim is to detect its shortcomings and eventually propose recommendations for the upcoming years. Methods: This thesis uses methods of the quality research. As part of the case study, the document analysis took place first, followed up by the semi-structured interview with the main event coordinator used for getting valuable in-depth information. Lastly, two informal interviews took place to get more of a practical point of view. Based on all the data collected, the final SWOT analysis was put together. Results: The result of this bachelor thesis is a detailed analysis of the basketball tournament Easter Cup Klatovy. This analysis led the author to the following findings: the biggest strength of the tournament is the quality level as well as its loyal customer base. On the other hand, the tournament's biggest flaw is its high registration fee together with its unclear organizational structure. The biggest opportunity seems to be the social media improvement and the biggest threat for this sport event could be the failure or the lack of personnel. Furthermore, specific recommendations and suggestions are...
Use of social networks in the marketing activities of professional hockey clubs
Velíšková, Aneta ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Title: Use of social networks in the marketing activities of professional hockey clubs. Objectives: The main objective of the bachelor thesis is to propose recommendations on how to use three selected social networks - Facebook, Instagram and YouTube in the most effective way for two selected clubs from the Czech hockey top league. Methods: In this thesis the method of descriptive analysis of social networks, namely Facebook, Instagram and YouTube, was used. In addition, an electronic questionnaire via was used. Results: Based on the social media analysis and the evaluation of the electronic questionnaire focused on the satisfaction of fans with the functioning of the clubs on social media, it was found that most fans are satisfied with the approach of the clubs and the published content, and no major problems were detected on their part. However, there is still space for improvement and recommendations have been put forward to improve the use of social networks. Keywords: social networks, marketing analysis, Ice hockey, Tipsport Czech Extraliga, fans
Marketing value of brand with sport equipment in the Czech Republic
Fingerhut, Tomáš ; Čáslavová, Eva (advisor) ; Opelík, Daniel (referee)
Title: Marketing value of brand with sport equipment in the Czech Republic Objectives: The main goal of this bachelor's thesis is to conduct research of themarketing value of the BU1 brand, which specializes primarily in the production of football goalie gloves and other sport products.The follow-up goal is then the construction of certain recommendations, assembled on the basis of the performed research, which should strengthen the current position of this company on the market. Methods: For the purposes of this thesis, one of the quantitative methods of marketing research was chosen, namely electronic survey. An online questionnaire created by using Google forms was used to collect data from respondents. A sample of respondents that are situated in the field of football in at least some way, such as fans, players, implementation teams, coaches and so on, was chosen as the research group. The fact that thetarget group of the above- mentioned company consists mainly of football customers contributed very significantly to the decision on the examined sample. Results: After evaluating all the answers, it turned out that consumers in the football environment have a relatively strong awareness of the surveyed company. This awareness becomes even stronger in connection with goalie gloves, which resulted...
Football match of AC Sparta Praha as a product for marketing
Jerie, Martin ; Čáslavová, Eva (advisor) ; Šíma, Jan (referee)
Title: Football match of AC Sparta Praha as a product for marketing Objectives: The main goal of the thesis is to elaborate suggestions and recommendations for improvement of marketing activities on the match-day. Methods: The improvements are based on electronic interviewing AC Sparta Prague fans and personal interviews with marketing experts in the field of football. Direct observation without use of technique was used as well. Results: Recommendations and suggestions are focused on making more effective use of the marketing elements of AC Sparta Prague football matches. The main reasons for fans dissatisfaction are lack of toilets and its uncleanness, low capacity of food stall and slow operation. Safety and match-day program can be improved as well due to fans' opinion. Key words: Sport marketing, fans' satisfaction, marketing research
Image of the Craft brand in the Czech Republic compared to Norway from the students' point of view
Karochová, Simona ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
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Marketing plan for establishment of a sport shop with sport accesories sale and additional services
Trakalová, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.
Management implementation of the Czech Karate Federation JKA
Válková, Zuzana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Management Implementation of the Czech Karate Federation JKA Goals: The general aim is to give suggestions for management improvement of sports non-profit organization. The suggestions will be based on an analysis of sequential managerial functions - planning, organizing, selecting and deploying staff, leadership and control and some continuous functions. Methods: Descriptive analysis, Unstructured interview, SWOT analysis Results: The results of the bachelor thesis are proposed changes in the organizational structure of the Federation, statues implementation, sponsoring improvement and modification of promotional activity. Keywords: Management, Sports organization, Non-profit organization, Managerial functions
Comparison of the organizational structures of two football clubs: SK Dynamo České Budejovice and FC Kuban Krasnodar.
Olefir, Viktoriya ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Comparison of the organizational structures of two football clubs: SK Dynamo České Budejovice and FC Kuban Krasnodar Goals: The main objective of this thesis is the analysis and comparison of the organizational structures of two football clubs, along with a recommendations proposal for improvement. The organizational structure includes the classification and identification of activities, vertical and horizontal distribution of work task, functions and responsibilities of each manager in the respective selected football clubs in Czech Republic and abroad. Base on the performed analysis a proposal will be elaborated for implementation in the mentioned clubs. Methods: The Methods that I chose in my thesis for obtaining relevant and necessary information was based on a depth investigation of documents and interviews, those methods are part of qualitative research aim to gather an in-depth understanding of the case. In the final part of the thesis was performed a comparison of the analysis. The Organizational structure are compared according to different classification criteria, which are; control range, the number of organizational levels and degree of delegation, although the comparison was mainly focused on the task and activities of individual departments and sections. Results: The Football...

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