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Operation Protective Edge in selected french and czech daily newspapers
Ondrová, Sára ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis explores how the selected Czech and French media inform about the Israeli- Palestinian conflict using the operation Protective Edge, from summer 2014, as an example. Theory of the thesis is based on the relationship between power and media in society and examines reciprocal impact between political and media power. Two national daily newspapers from each country were chosen for the analysis. These two newspapers also present opposite poles of the political spectrum in each country. Media contents of the daily newspapers Mladá fronta DNES, Právo, Le Figaro and Le Monde are analysed with combination of qualitative and quantitative methods. This methodology helps to create a comprehensive image of the conflict represented by the researched media. Quantitative analysis aims to describe the balance of the coverage and differences between French and Czech media in context with the representation of the Israeli-Palestinian conflict. The research also focuses on the impact of the foreign policy of France and the Czech Republic on media contents of the analysed media. Qualitative analysis works with smaller sample of texts and aims to present the representation of the war by the French and Czech media.
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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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Photography of political campaigns: compromise between reality and staged image
Kardová, Helena ; Láb, Filip (advisor) ; Štefaniková, Sandra (referee)
This bachelor's thesis focuses on photographs related to the first direct presidential election in the Czech Republic published in the dailies the Blesk and the Lidové noviny and in the weeklies Reflex and Respekt. By the means of image analysis and interviews with some media professionals, it examines to what extent the photographs were co-created by the PR departments of the individual candidates. The submitted thesis outlines a brief historical overview of how the staged image of the politician has been used in the United States of America and offers an overview of potentially manipulative tools defined in terms of visual literacy (associational juxtaposition, staged behaviour, Kuleshov effect, subjective view, camera angle, emphasising detail). These tools are reflected in the image analysis and together with some quantitative data and some photoreporters' testimonies characterize the visual quality level of the selected media. The aim of this thesis is to draw attention to the close collaboration of the domains of public relations and photojournalism, which might lead to the erosion of journalistic standards.
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Same event, different representations: How do biases differ in mass media and participants descriptions?
Pešková, Tereza ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
Same event, different representations: How do biases differ in mass media and participants descriptions? Abstract The main theme of this thesis is the representation of events by two different perspectives - the media's representation on the one hand and narration of participants on the other. Both of these methods of capturing events stands for an effort to interpret actuality, which attributes importance to it. While in the case of media the important factors are especially those as regulatory requirements, news values or the image of the audience, at the individual level are mainly applied different strategies of self-presentation. Since everyone in the interpretation of reality is affected by their personality or behavior, there are many different images that depict everyday reality which we accept. It is therefore important to be aware of how these representations are created. The goal of the research itself was to explore both of these sources and describe how they differ from one another in case of a representation of the same event (namely Prague Pride Parade 2014). The intention was to find out how the two types of descriptions differ and how are affected. The findings presents on what both types of description have focused, what were the main topics presented and the context in which the event was...
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Medial portrayal of single parents in daily press
Vytisková, Tereza ; Pavlík, Petr (advisor) ; Maříková, Hana (referee)
The aim of the thesis was to investigate how single parents is presented in daily press. Single parents is an important today social problem so I find this as an important research field. The media have the power to influence our thoughts and opinions. I wonder who has the opportunity to comment in the media, what the distribution of individual information sources are and who talks about this (laymen, sociologist, psychologists or representatives of various organizations). The research was conducted through quantitative and qualitative content analysis. This thesis focuses on the differences between people who talks about single parents and also tries to point out how "single mother" is displayed by media and what it means for us. Powered by TCPDF (www.tcpdf.org)
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Media Representation of NATO Operation "Allied Force" in Selected US Newspapers
Filipová, Vendula ; Šafařík, Petr (advisor) ; Weiss, Tomáš (referee)
This thesis examines coverage of NATO operation "Allied Force" in Yugoslavia, 1999 in US daily papers New York Times and Washington Post from March, 18th till April 16th, 1999. To evaluate media representation, the thesis uses qualitative discourse analysis. It focuses on coverage of key parties of the conflict and NATO operation, failure of Rambouillet Accords, explanation of launching NATO air campaign, intensifying air strikes and explanation of failure to reach the goals of the intervention. The paper argues that selected media has brought a biased coverage of the NATO operation and verifies a hypothesis whether the coverage could be defined as "propagandistic".
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Public Privacy
Kasl Kollmannová, Denisa ; Jirák, Jan (advisor) ; Kraus, Jiří (referee) ; Dvořáková, Vladimíra (referee)
Title: Public Privacy: Interaction of Political Marketing and Media Communication on the Example of Private Life of Czech Politicians (1989-2010) Abstract This dissertation thesis analyses by using critical discourse analysis two decades (1989- 2010) of changes in media representations of private life of Czech top politicians. These changes took place in two periods, 1996-98 (the first clashes which affected later development) and 2006-10 (institutionalization and professionalization of political PR in presenting the privacy of politicians). It shows on the example of analysis of specific cases and events concerning the private life of politicians the evolution of political marketing and PR in the field of private life of Czech politicians on one hand at the same time as the development in media representations. The thesis analyses the mutual influence of media and PR sphere, especially in the growth of media interest in the privacy of politicians and in the way of informing about specific private events such as divorces, marriages, births etc. The aim of the thesis is to analyse the development and techniques of political PR, which are used to influence the quantity and content of media texts in order to build a certain image of politicians. Keywords political marketing - public relations - media...
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Criminality and its presentation in media-4choses cases in the Czech Republic after 1993
Kasalová, Renata ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
Diploma thesis "Criminality and its presentation in media - media representation of four chosen criminals in the Czech Republic after 1993" deals with presentation of criminality and criminals in mass media. Mass media play an important role, they are the main actor that creates public opinion and influences attitudes and opinions of the public within the basic themes that are important for contemporary society. After 1989, in connection with beginning media freedom and development of commercial media sector we could observe remarkable growth of news related to criminality and crime. We could also realize an increase of their tabloidization and brutalization. Unqualified public gains its knowledge of criminality in the region it is staying in and also in the whole republic particularly from the media. Media may although report to the recipients incorrectly about the involvement of criminality, number of crimes etc. The themes of this diploma thesis are as following: media production related to criminality and journalism, normative demands for journalism and media products including their infringements, social and media construction of reality and media representation. Within the qualitative analysis I am observing the media representations of the criminals, named Jiri Kajinek, Petr Zelenka, Vaclav...
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Changes of media representation of agriculture in press. Content analysis of Czech newspapers after 1990'
Kvášová, Tereza ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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