|
|
Sales Promotion and Advertising of a specific Business
Coufal, Matouš ; Žitný, Filip (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the issue of marketing communication, in particular on the sales promotion and advertising of the freelancer Matouš Coufal. The thesis is divided into three parts. The first one is focused on the theoretical knowledge that forms the basis for the following parts of the thesis. The second part analyses and evaluates the current state of the selected freelancer, including an analysis of the communication mix and competitor analysis. The last part consists of proposals for improving the marketing communication, which are based on the analyses performed in the second part.
|
|
|
Foreign Market Entry Business Plan
Žitný, Filip ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
This master's thesis focuses on the topic of business plans. In the first part the theoretical background is presented. The reasons for the creation of a business plan are given, then the structure and form of a business plan are presented, as well as the factors that influence them. The analyses that need to be part of a business plan are also elaborated. In the later part, the analyses of a specific business plan are carried out and based on the analyses, a suggested business plan for that specific business venture is prepared in the last part.
|
|
|
František Dvořák (1932-1986): photographic ouvre in a context of its time.
HRUŠOVÁ, Helena
In the period from the 1960s to the first half of the 1980s, František Dvořák was known as one of the most inspiring personalities among Czech amateur photographers. Yet today, only minimal attention is paid to his personality and work. That is why this text has been written, with the aim of revealing something more of Dvořák's legacy. In continuation of the bachelor thesis entitled Photographer František Dvořák (1932-1986). Life and Work. it deepens the knowledge gathered so far and tries to place this amateur photographer and his work in the contemporary context of local history and the history of Czechoslovak photography. In doing so, it seeks answers to the questions of what influence the political situation or the photographic tradition and contemporary work in Czechoslovakia had on the form of Dvořák's work. Compared to the previous text, the evaluation of Dvořák's work is based on a wider range of examples of his work, and individual photographs and entire cycles, which were only briefly mentioned so far, are now presented, as well as the lost handmade book Things Dreams Reality from 1973, for which a draft version has recently been found. Using these and other examples of his work, I will try to explain the significance of František Dvořák's work in the context of the times.
|
|
|
Foreign Market Entry Business Plan
Žitný, Filip ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
This master's thesis focuses on the topic of business plans. In the first part the theoretical background is presented. The reasons for the creation of a business plan are given, then the structure and form of a business plan are presented, as well as the factors that influence them. The analyses that need to be part of a business plan are also elaborated. In the later part, the analyses of a specific business plan are carried out and based on the analyses, a suggested business plan for that specific business venture is prepared in the last part.
|
|
|
Hannes Beckmann (1909-1977). Dessau - Prague - New York
Kuzica Rokytová, Bronislava ; Rakušanová, Marie (advisor) ; Rousová, Hana (referee) ; Klimešová, Marie (referee)
Hannes Beckmann (1909-1977). Dessau - Prague - New York This PhD thesis is dedicated to an exceptional, though still forgotten personality, an artist of German descent, Hannes Beckmann |1909-1977|. A graduate of Germany's Bauhaus, he was one of the refugees fleeing Nazism to Czechoslovakia, and among many other achievements, he later became the director of the photography department of the Guggenheim Museum in New York. Through his work, he fulfilled avant-garde ideas on the synthesis of artistic fields: he was a painter, stage designer, art theorist and pedagogue, but also a creator of abstract objects moving along the boundaries of minimalistic and kinetic constructions. His fate in life and created body of work began gaining a clearer form in the framework of research on visual artists, who found sanctuary in interwar Czechoslovakia from demagogic political systems. Until that time, Hannes Beckmann had been utterly unknown to Czech art history and elsewhere. This is seen in the absence of his name in Czech technical literature, but also because he was never mentioned even in publications published by the Bauhaus with which he had been involved for some time. There was only sketchy information on his pedagogical and artistic work in the area of Op-Art (optical art) from the 1960s to 1970s in the United...
|
|
|
The photography in the Respekt Magazine
Svatá, Kristýna ; Lábová, Alena (advisor) ; Turek, Pavel (referee)
Bachelor thesis "The Photography in the Respekt magazine" deals with using photographies in this medium. It emphasizes the period of the first half of the year 2006, when the magazine serialized as a broadsheet, and the period of the first half of the year 2008, when it changed its format to the magazines' one. The purpose of this thesis is to subscribe, how the redaction deals with the pictorial part of the magazine's content - it observes what is behind the creation and what happens with pictures before they are published. It subscribes the role of the photographer and the picture editor as well. The next issue, which is pointed out, is the analysis of the photographic content in both periods under consideration. It shows changes which were connected with the formats' change, with new possibilities for photography in the magazine. This analytical part of my thesis is led by the chapters which present the history and the contemporary version of the Respekt magazine. The next chapter deals with photojournalism and its classification.
|
|
|
The portrayal of women through gender stereotypes by Czech photographers on Instagram social network
Šebková, Natálie ; Vochocová, Lenka (advisor) ; Švelch, Jaroslav (referee)
The aim of this thesis is to analyse methods of capturing and presenting women applied by selected Czech male and female photographers on the social network of Instagram. The first subchapter addresses the topic of digital photography, the transition from the analogue age to the digital one, and the manipulation of the photographic image. The second and third subchapters study social networks along with their impact on the contemporary society, focusing in detail on Instagram and its visual communication. The following part of the thesis addresses gender issues, gender stereotypes, and social inequalities, focusing apart from others on gender stereotypes in visual media and on social networks. The practical part is based on two approaches - a quantitative content analysis of visual communications, i.e. research into selected Instagram content by eight male and female photographers, and qualitative interviews with some of these authors. The main research question is: "What are the manifestations of deep-rooted gender stereotypes in depictions of women in photographs by selected Czech male/female photographers on Instagram?" Replies to this question were collected using six specific sub questions. The quantitative content analysis provided replies to sub questions dealing in particular with the...
|
|
| |
|
|
The photographer František Dvořák (1932 - 1986). Life and work.
HRUŠOVÁ, Helena
František Dvořák (1932-1986) became one of the leading photo-amateurs in the area of České Budějovice after the mid-1950s. Despite the high level of his work, his meaning and artistic footprint are forgotten over time. Above all, the unofficial part of his work is going over time to the background. Therefore, this bachelor thesis deals with mapping and reminding the life and the work of this South Bohemian artist, who has not received proper attention yet.
|
|
|
Hannes Beckmann (1909-1977). Dessau - Prague - New York
Kuzica Rokytová, Bronislava ; Rakušanová, Marie (advisor) ; Rousová, Hana (referee) ; Klimešová, Marie (referee)
Hannes Beckmann (1909-1977). Dessau - Prague - New York This PhD thesis is dedicated to an exceptional, though still forgotten personality, an artist of German descent, Hannes Beckmann |1909-1977|. A graduate of Germany's Bauhaus, he was one of the refugees fleeing Nazism to Czechoslovakia, and among many other achievements, he later became the director of the photography department of the Guggenheim Museum in New York. Through his work, he fulfilled avant-garde ideas on the synthesis of artistic fields: he was a painter, stage designer, art theorist and pedagogue, but also a creator of abstract objects moving along the boundaries of minimalistic and kinetic constructions. His fate in life and created body of work began gaining a clearer form in the framework of research on visual artists, who found sanctuary in interwar Czechoslovakia from demagogic political systems. Until that time, Hannes Beckmann had been utterly unknown to Czech art history and elsewhere. This is seen in the absence of his name in Czech technical literature, but also because he was never mentioned even in publications published by the Bauhaus with which he had been involved for some time. There was only sketchy information on his pedagogical and artistic work in the area of Op-Art (optical art) from the 1960s to 1970s in the United...
|
guest ::
