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Development of Business Activities for Company
Škodová, Kristýna ; PhDr. Alena Lubasová Ph.D (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the production company Strojírna Oslavany, spol. s.r.o. on the domestic and foreign markets. The theoretical part includes the necessary starting points and information needed to process the follow-up part of the work. The analytical part then evaluates the current situation of the external and internal environment of the company and the researched market. The result of this work consists of proposals and recommendations for the development of the company's business activities in order to introduce a new product on the market.
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Proposal of the Strategy of the Selected Company to Enter French Market
Michalová, Martina ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The master´s thesis is focused on the determination of individual analyzes of the environment and the competitive positioning of the company. It also specifies terms such as marketing goals, segmentation and targeting. The last part of the theoretical basis is dedicated to the company´s expansion into the foreign market, as well as individual methods of entry. The analysis of the current state is focused on the practical use of theoretical knowledge and their actual implementation in practice. The master´s thesis also includes a specific business strategy for the entry of the selected company into the French market, processed in the form of a marketing plan, as a proposal in response to the results of individual analyzes carried out.
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Marketing Mix of the Selected Company
Vrbasová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis focuses on the development of a proposal for changes to the current marketing mix of a selected company operating in the United Kingdom of Great Britain and Northern Ireland market. The theoretical part elaborates the essential concepts and knowledge that are used in the second part of the thesis, where this knowledge is practically applied in various analyses. The last part of the thesis proposes changes in the marketing mix according to the results obtained from the second, analytical part of the thesis.
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POSSIBILITIES FOR CZECH COMPANIES TO ENTER FOREIGN MARKETS
PROCHÁZKOVÁ, Hana
Aim of this bachelor work was to analyze possibilities to enter foreign markets by company FARMTEC, a.s. and to perform a situation markets analysis. Partial target was to find the best option how to penetrate foreign markets and to propose an optimal solution for this case. Subject of this work was company FARMTEC, a.s., active in production of agricultural technology and its sale on Czech and foreign markets. Business with partners in the Czech Republic has been prevailing so far but export to foreign countries shows an increasing tendency every year. It is primarily caused by two factors, Czech market is filled and there is quite a great competition on the market. Company exports its production mainly to eastern and southeastern markets in Europe. PEST analysis was applied to analyze possibilities of entry to foreign markets. PEST analysis examines macro economic environment that includes political and legal environment, economic environment, social-cultural environment and degree of technological maturity. This analysis was applied to evaluate macro economic environment of three countries {--} Greece, Rumania and Bosnia and Herzegovina. Analysis resulted in outcome that the most advantageous alternative for FARMTEC, a.s. is to enter Rumania market. Strategy to penetrate the market in cooperation with a sole agency was proposed as an optimal solution; a sole agency exclusively represents the company in a certain region and acts on behalf of the company.
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The Proposal of Foreign Market Entry Strategy
Sova, Ondřej ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The thesis focuses on the proposal of the expansion strategy of the selected company on the foreign market. The company is based in Brno and focuses on the production of Barefoot footwear. The theoretical part of the thesis is focused on describing the analysis and addressing the individual issues. The analytical part examines the external and internal environment of the company, including an analysis of the market in question. The third part of the thesis focuses on recommending appropriate proposals for entering the foreign market including a financial plan.
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Proposal of Business Strategy of the Company Plojhar Entering a Foreign Market
Trajerová, Lucie ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
The diploma thesis is focused on a small Czech Family Company Ployhar, whose business is stationery. The theoretical part of the thesis forms a literary search on the issue Strategic analyzes and creation of a trade strategy of entry into the foreign market. In the practical part is characterized by Plajhar and then a situational analysis is performed using selected analytical tools and methods for the internal and external environment of the company. Thereafter, the company entry into the Foreign Market is accompanied, and the emphasis is also placed on the treatment of risks with this proposal.
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Development of Business Activities for the Company Implementing Shading Technology.
Nováková, Adéla ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with the development of business activities of the company implementing shading technology, which will lead to gaining new customers in the Austrian market and increase sales. The work includes theoretical knowledge of the issue, strategic analysis of the external and internal environment. The analytical part describes the current state of the selected company, the result of which is a SWOT analysis. In the design part, individual recommendations and proposals concerning development are elaborated.
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Development of Company´s Business Activities on a Foreign Market
Jílková, Šárka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the development of business activities of the company HomeGym s.r.o. on a foreign market. Diploma is situated in four parts. The introductory part deals with the definition of the issue, the determination of the main and partial objectives, the processing process and the methodology used. The next part is theoretical, where the terms related to the issue are defined. The practical part follows, which is divided into an analytical part and own solutions. The analysis of the current state of the company is contained in the analytical part, which is followed by their own solutions and their contribution to the development of the company's business activities in foreign markets.
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Proposal of the International Marketing Mix of the Selected Company
Šišmišová, Zora ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on the proposal marketing mix of the selected company, which is about to enter the foreign market, based on an analysis of the current situation. The thesis is divided into three main chapters. Theoretical part is describing certain terms, clarification of PESTLE analysis, Porter analysis, marketing mix analysis, customer behavior measurement, questionnaire survey, SWOT analysis and risk analysis. In the second, analytical part, the company itself is introduced, the analysis of its current situation is made, based on selected models, and the summary evaluation is presented. The last part is focused on the elaboration of the marketing mix of the company in order to enter the foreign market.
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Development of Business Activities for Company
Škodová, Kristýna ; PhDr. Alena Lubasová Ph.D (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of business activities of the production company Strojírna Oslavany, spol. s.r.o. on the domestic and foreign markets. The theoretical part includes the necessary starting points and information needed to process the follow-up part of the work. The analytical part then evaluates the current situation of the external and internal environment of the company and the researched market. The result of this work consists of proposals and recommendations for the development of the company's business activities in order to introduce a new product on the market.
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