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Evaluation of the Financial Situation of the selected Company
Šišmišová, Zora ; Koudelková, Petra (oponent) ; Poláček, Tomáš (vedoucí práce)
Bachelor’s thesis is focused on evaluation of the financial situation of the company called Eurosat CS, spol. s r.o. during the years from 2013 to 2017 using indicators of financial analysis. The thesis is divided into three main parts. The theoretical part describes selected indicators of financial analysis, SWOT, SLEPT, 7S and Porter’s analysis and some of bankruptcy and non-bankruptcy models. Selected company, calculations of various indicators of financial analysis, other analyses and final results and summaries are mentioned in the second, practical part. The last part includes suggestions for improvement of the current status of the company.
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Proposal of the International Marketing Mix of the Selected Company
Šišmišová, Zora ; Chlebovský, Vít (oponent) ; Kaňovská, Lucie (vedoucí práce)
The diploma thesis is focused on the proposal marketing mix of the selected company, which is about to enter the foreign market, based on an analysis of the current situation. The thesis is divided into three main chapters. Theoretical part is describing certain terms, clarification of PESTLE analysis, Porter analysis, marketing mix analysis, customer behavior measurement, questionnaire survey, SWOT analysis and risk analysis. In the second, analytical part, the company itself is introduced, the analysis of its current situation is made, based on selected models, and the summary evaluation is presented. The last part is focused on the elaboration of the marketing mix of the company in order to enter the foreign market.
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Proposal of the International Marketing Mix of the Selected Company
Šišmišová, Zora ; Chlebovský, Vít (oponent) ; Kaňovská, Lucie (vedoucí práce)
The diploma thesis is focused on the proposal marketing mix of the selected company, which is about to enter the foreign market, based on an analysis of the current situation. The thesis is divided into three main chapters. Theoretical part is describing certain terms, clarification of PESTLE analysis, Porter analysis, marketing mix analysis, customer behavior measurement, questionnaire survey, SWOT analysis and risk analysis. In the second, analytical part, the company itself is introduced, the analysis of its current situation is made, based on selected models, and the summary evaluation is presented. The last part is focused on the elaboration of the marketing mix of the company in order to enter the foreign market.
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Evaluation of the Financial Situation of the selected Company
Šišmišová, Zora ; Koudelková, Petra (oponent) ; Poláček, Tomáš (vedoucí práce)
Bachelor’s thesis is focused on evaluation of the financial situation of the company called Eurosat CS, spol. s r.o. during the years from 2013 to 2017 using indicators of financial analysis. The thesis is divided into three main parts. The theoretical part describes selected indicators of financial analysis, SWOT, SLEPT, 7S and Porter’s analysis and some of bankruptcy and non-bankruptcy models. Selected company, calculations of various indicators of financial analysis, other analyses and final results and summaries are mentioned in the second, practical part. The last part includes suggestions for improvement of the current status of the company.
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