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Marketing study of turistic region - Eastern Bohemia
Točoňová, Jana ; Petrů, Zdenka (advisor) ; Strakova, Ivana (referee)
The object of the study is presentation and marketing analysis of touristic region Eastern Bohemia. The study is divided into two sections. First section is theoretic. It desribes marketing, touristic destination and destination marketing. Second section is practical and contains marketing environment of Eastern Bohemia, primary and secondary offer of region, identification of main competitors and marketing research of visitors. The final part of study summarizes essential imperfections and barriers of development of tourism in the region and suggests some solutions.
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Marketing strategy of the tourism destination Bad Oeynhausen
Dlouhý, Zdeněk ; Petrů, Zdenka (advisor) ; Houška, Petr (referee)
The aim of this thesis is to prepare a marketing strategy for the tourism destination Bad Oeynhausen. The theoretical part is focused on the specifics of the destination marketing and management. The other part brings a marketing strategy for Bad Oeynhausen which is based on the analysis of the tourism potential and marketing activities of the tourism agency Staatsbad Bad Oeynhausen GmbH.
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Marketing Study of Tourist Destination Kutna Hora
Čiháková, Adéla ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The thesis is devoted to marketing study of the tourist destination Kutna Hora. It defines basic terms about destination marketing - marketing analysis, market segmentation, marketing strategy, marketing mix and implementation plan together with the control. A marketing study is concerned in the particular destination of Kutna Hora. After an introducing of a destination Kutna Hora is made an analysis of the destination background. The thesis is primarily focused on the Italian Court in Kutna Hora. Furthermore there is made an analysis of a visit rate of historical buildings in the city. The conclusion summarizes the major gaps and barriers to the development of the tourism with offering other possible solutions.
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Use of internet marketing in promotion of Slovakia as the tourism destination
Jutková, Jaroslava ; Valentová, Jana (advisor) ; Rojkovičová, Veronika (referee)
The diploma thesis focuses on the internet marketing and its use in promoting tourism in Slovakia. It describes forms of promotion of a tourism destination, compares different media types and focuses more on the internet as a marketing medium. Selection of the best internet marketing tools applicable for destination promotion are presented. It also introduces Slovak tourism entities and the most important websites presenting tourism in Slovakia. The work describes current use of internet marketing tools promoting Slovakia and compares them with examples used by other destinations. This is followed by specific suggestions, how can described internet marketing tools be applied. Thesis deals with topics such as social media and YouTube, development of satellite websites, and paid advertising in search engines. The work includes practical proposal of a PPC (Pay-Per-Click) campaign. Part of the thesis is devoted also to use of the mobile marketing and various web applications. In the future, already strong trend of internet marketing will further increase in its importance. The goal of this diploma thesis is to propose applicable mix of internet marketing tools, which would significantly improve the position of Slovakia in the world tourism.
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Marketing study of tourist area Central Bohemia - South
Vostrá, Alena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also the PEST analysis of this destination was carried out and then was created the list of strenghts and weaknesses of the tourist area and the list of opportunities and threats for the next development of tourism.
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Tourism Products in the Regions of the Czech Republic (Central Moravia and the Jeseníky Mountains)
Ošťádalová, Irena ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of the bachelor's thesis is to analyze the offer of tourism products in the tourist region of Central Moravia and the Jeseníky Mountains and to find out whether the potential of the region for the creation of these products is fully exploited. Moreover the thesis confronts the current product offer with the demand and evaluates to what degree the offer meets the demand. Based on the results of the analysis, some new tourism products, whose implementation would contribute to full exploitation of the potential of the region and to better meeting of the demand, are drawn up.
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Destination marketing of regions in CR
Krütznerová, Sandra ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
Marketing on the level of public administration and local government is becoming to be more important in last years. This thesis deals with one of the area of marketing, specifically destination marketing. In the Czech Republic, destination marketing is implemented at several levels -- national, regional and local. Attention in this thesis is devoted mainly to the regional level of destination marketing. The first part provides with a theoretical basis for this issue and explain concept of "destination marketing" as well as marketing and communication mix of the region. Than marketing strategy, brand and image of the region are described. The main part of the thesis consist of evaluating and comparing the implementation of destination marketing in Central Bohemia, Pilsen region and Liberec region. Regional tourism strategies are analyzed first, followed by investigation research of the real implementation, attention is also focused on the ways of promoting the regions.
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The destination management in the region Central Moravia
HUTEROVÁ, Zuzana
The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.
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Destination Marketing and Management
Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
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The Strategy of Tourism Destination Development - the Acitvity Analysis of the Tourism Authority South Moravia
Večeřová, Lucie ; Vaško, Martin (advisor) ; Vojtová, Zuzana (referee)
Nowadays it is not an easy achievable aim to ensure the success of tourism destination in the tourism market due to tougher and tougher competition and more and more demanding visitor requirements. The sustainable development of tourism is in a close relation with the regional development which the destination marketing and management deal with. The thesis aim is to analyse the activity of the Tourism Authority South Moravia which is the Destination Management Company in the Czech Republic in South Moravia and aims at the visitor number increase in the region. The thesis involves some definitions from destination management field, the characteristics and tourism offers of South Moravia region, the activity evaluation within the context of the regional characteristics and the possible future activities.
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