Original title: Marketingová studie turistické oblasti Střední Čechy - Jih
Translated title: Marketing study of tourist area Central Bohemia - South
Authors: Vostrá, Alena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: destination management; destination marketing; marketing research; PEST analysis; primary and secondary tourism offer; SWOT analysis; management destinace; marketing destinace; marketingový výzkum; PEST analýza; primírní a sekundární nabídka cestovního ruchu; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26147

Permalink: http://www.nusl.cz/ntk/nusl-73985


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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