Original title: Destinační marketing a management
Translated title: Destination Marketing and Management
Authors: Kocková, Jitka ; Hesková, Marie (advisor) ; Musil, Martin (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce mapuje teoretické aspekty destinačního managementu a marketingu. Definuje destinační management a trvale udržitelný rozvoj cestovního ruchu. V práci je aplikován destinačního management a marketing v destinaci Sokolovsko. Pro tuto destiaci je navržena marketingová strategie a marketingový mix. Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
Keywords: destination management; destination marketing; tourism; cestovní ruch; destinační management; destinační marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21243

Permalink: http://www.nusl.cz/ntk/nusl-17213


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses