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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Corporate identity of TK Most
Čechová, Karolína ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Corporate Identity of TK Most Objectives: The objective of this work is to create the list of recommendations that lead to improvement of corporate identity of TK Most. Methods: Method of non-structured interviews with players of the club, SWOT analysis. dates analysis and participant observation made by myself were used for corporate identity analysis and subsequently proposed recommendations. Results: It was revealed that corporate identity of TK Most has a couple of weaknesses. It negatively influences image of the club in eyes of players. Respondents agreed on three main areas that are essential for improvement of corporate identity of the club. Those factors are communication, organization and club facilities. As a solution, there was made a complex project of recommendations focusing on individual parts of corporate identity. Keywords: tennis, corporate identity, corporate design, corporate communication, corporate culture, corporate product, corporate image
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Corporate Identity of th Czech Olympic Committee
Čmucha, Jiří ; Voráček, Josef (advisor) ; Waic, Marek (referee)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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Comparison of corporate communication of Impact Hub via social network Twitter
Falzonová, Anna ; Máchová, Eva (advisor) ; Klimeš, David (referee)
This bachelor's thesis deals with corporate communication on Twitter. The theoretical part focuses on the basic characteristics of the platform, gaining popularity through time and its current position in the public and corporate sphere. Further it focuses on Twitter in the Czech Republic, user profile, influential accounts and its common use. Main part of this work constitutes of research which analyzes Twitter corporate communication of ten Czech companies in the period November 2014 - January 2015. Based on the quantitative analysis of 731 posts the communication strategy of individual companies is defined in the terms of sentiment, visual form, topics, functionalities and engagement rate. Further the overall corporate Twitter communication in the Czech Republic is characterized. In the concluding part of the thesis, research and theoretical findings are combined to compare the use of Twitter corporate communication in the Czech Republic and abroad.
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Corporate Identity for family business
Cerulík, Michal ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.
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Communication and Language Use in the Multinational Company
Kočárová, Katarína ; Pauknerová, Daniela (advisor) ; Nebel, Patrick (referee)
This Master Thesis aims to provide a clear overview about corporate communication practices and importance of a common corporate language in the multinational corporation with diversified portfolio of employees. Theoretical part introduces theoretical background which are further applied into practices in the practical part of the paper. This academic paper critically looks at a practices within a particular multinational corporation and its practical application which influences efficiency at the work place.
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Corporate identity and image of non-profit organization
Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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Proposal to Improve the Organizational Culture in the Company EXPONO, Inc.
Klabačková, Kateřina ; Trnka, Leopold (referee) ; Pokorný, Jiří (advisor)
This master’s thesis summarizes the theoretical knowledge of the selected authors about organizational culture and analyzes the organizational culture of the company EXPONO, Inc. On the basis of a questionnaire survey, interviews, systematic observation and analysis of corporate documents there have been uncovered shortcomings of organizational culture of the company EXPONO, Inc. and have made proposals and recommendations for overall improvement and streamlining the current situation.
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