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Promotion of the study programme English in Electrical Engineering and Informatics by means of leaflets: language of advertising in practice
Zahradník, Petr ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Hlavním cílem této semestrální práce je představit typické prvky reklamního diskurzu, poskytnout informace nutné ke klasifikaci různých druhů reklamního sdělení a také krátce představit studijní obor Angličtina v elektrotechnice a informatice. V první části této práce jsou uvedeny základní jazykové principy v rámci reklamního diskurzu. Důraz je kladen zejména na větnou skladbu, tvarosloví a slovní zásobu. Další část práce pojednává o reklamě jako takové. Tato část se zaobírá klasifikací reklamy na základě různých faktorů, ale také tím, jaký má reklama dopad na sociální a ekonomické struktury současného světa. Poslední dvě kapitoly popisují studijní obor Angličtina v elektrotechnice a informatice.
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Media images of political leaders - 2010 Elections
Šubertová, Sandra ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.
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Letters from Milada Horáková - their path and media coverage following 1989
Váchová, Nina ; Groman, Martin (advisor) ; Vlček, Tomáš (referee)
This bachelor thesis focuses on the letters from Milada Horáková, their journey from writing to getting to the hands of her family and their publication, and the associated post-1989 media coverage. The thesis thus aims to describe the different stages of the letters' path and to uncover a part of their journey not known to the public. Furthermore, it sets out to analyse the post-1989 media coverage of the letters up to the present day, using qualitative content analysis of documentary films and series that mention the last letters and were produced after 1989, and relevant national print media articles published after 1989. Along with this, it compares the description of the path of the letters in the analysed material to the one in this thesis. The introduction contains a historical context in which the topic is set, the life of Milada Horáková, and the political trial, therefore the events leading up to the writing of the letters. The following chapters cover the contents of each letter and their publication in 1990. The journey of the letters is further detailed in the thesis, along with the fact that the letters were secretly taken from the General Prosecutor's Office and safely hidden by JUDr. Lubomír Štěpán for twenty years, before their handover to the bereaved family, information not yet...
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Czech Architectural Photography in the 1920s to the 1950s
Kubištová, Mariana ; Lahoda, Vojtěch (advisor) ; Schlosser Trnková, Petra (referee) ; Pospěch, Tomáš (referee)
Mariana Kubištová CZECH ARCHITECTURAL PHOTOGRAPHY IN THE 1920s TO THE 1950s Abstract The thesis Czech Architectural Photography in the 1920s to the 1950s presents the theme of architecture photography, from the 1920's to the 1950's, focusing on Czech cultural setting, observing photography meeting contemporary acts in the field of architecture, thus the photography of modern architecture. It methodologically researches the theme from a visual study viewpoint; however it applies a little more traditional approaches, which try to define architecture photography depending on functions it carries out; to demarcate its various categories, describe its history and name some of its important representatives. Each of these approaches is able to capture a different aspect of the observed theme. The first part of the thesis attempts to answer what architecture photography is, what we can qualify as architecture photography and how we can approach and interpret it. It summarizes research and knowledge of this field up till now, not just within Czech cultural setting but also abroad. Last but not least, it tries to outline historical, social and artistic context of the researched era. The second part counts with the presumption that the core and the biggest volume of visual material lies in the field of professional...
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Reflection in period newspapers of Czech directors of the sixties in the time of their return after the enforced work break
Jílková, Alžběta ; Bednařík, Petr (advisor) ; Novotný, David Jan (referee)
The thesis finds out the manner and the range of reviewing comeback of directors and their new films after enforced work break during the Czechoslovak normalization. For the purpose of the research were chosen articles published in 4 daily newspapers, concerning Rudé právo, Mladá fronta, Lidová demokracie a Zemědělské noviny, and 3 special film periodicals Záběr, Kino and Film a doba. These periodicals were examined in period from 1974 to 1979, in the period of comeback of all chosen directors, starting with Věra Chytilová, Jiří Menzel, Hynek Bočan and ending with Juraj Jakubisko and František Vláčil. These daily newspapers occasionally publish the critics, by contrast the film periodicals review Czech and Slovak films very often wit reportages, critics, interview or short reporting. The evaluation of directors and their films depended on several aspects: first of all on the behavior of directors and attitude to socialistic state and politics, on the author of literature artwork (in case of novels for example), on characteristic of socialistic society presented by films and also on the author of certain critic. The best evaluation gets Menzel's film which was talking about socialistic workers and Vláčil's film, an adaptation of national socialistic writer Bohumil Říha's novel. The smallest review gets...
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The Reprezentation of Selected Socialist and Communist Countries in the Czech Press in 2010
Javůrek, Karel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.
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Media image of the government in 2012
Nepokojová, Markéta ; Nečas, Vlastimil (advisor) ; Hájek, Roman (referee)
Thesis Media Image of the Government in 2012 is studying how media informed about the political issues within the researched period. Quantitative content analysis through daily newspapers Právo and Lidové noviny in 2012 was used. Theoretical part of the study is focused on the role of media in news reporting, news creation and influences that goes from media organizations and journalist's job. Corresponding theoretical concepts such as news values, accessibility of media, political communication, framing, agenda setting and journalist routines are mentioned. Practical part takes from various foreign research papers that deal with the similar topic. The goal of quantitative content analysis is to gain information on how media portrayed the government in 2012. It also looks at which sources were used and what topics were discussed.
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Media portrayal of Milos Zeman
Kovářová, Pavla ; Brunclík, Miloš (advisor) ; Shavit, Anna (referee)
This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.
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