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Marketing communication of selected swimming pools in Prague trough specific communications tools
Malá, Karolína ; Opelík, Daniel (advisor) ; Kramperová, Veronika (referee)
Title: Marketing communication of selected swimming pools in Prague trough specific communication tools Objectives: This bachelor thesis aims to evaluate selected parts of the marketing communication of selected swimming pools, compare them with each other, and in case of shortcomings, propose recommendations for their removal and overall improvement of the studied parts of marketing communication. Methods: The first research method will be a qualitative method of personal observation, where the author will personally visit swimming centers and evaluate their marketing communication at the point of sale. The second research method in this thesis will be a questionnaire survey, in which the usability of the websites of each swimming centre will be verified. Results: The proposal for improvement is based on the previous analysis of the current marketing communication. The proposal identified specific POP materials that could improve marketing communication at the point of sale. Another result is a proposal for improving the website, which was based on previous quantitative research. The recommendation identified specific steps to improve the usability of the website. Keywords: point-of-sale marketing communication, online marketing communication, website, swimming pools
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Proposal to Change the Marketing Communication of a Real Estate Agency
Kolářová, Anna ; Kučera, Radim (referee) ; Kaňovská, Lucie (advisor)
This thesis deals with a proposal to improve the marketing communication of a selected real estate agency with a primary focus on the preferences of Generation Z. The thesis is divided into three parts, the theoretical part focuses on marketing communication of services, generation Z, X and Y and the main features characterizing the real estate market. The analytical part focuses on the current situation of the selected real estate agency in the field of marketing communication, the analysis of the external and internal environment and qualitative research focusing on the preferences of Generation Z in choosing their own housing. In the proposal part, optimal changes in the field of marketing communication for the real estate agency are recommended on the basis of the analytical part.
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On-line Marketing Communication
Bartošík, Jakob ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Bakalarska prace je zamerena na popsani marketingove komunikace vybrane firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnost.
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On-line marketing communication
Štrama, Natália ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Tato bakalářská práce se zabývá návrhem vhodné online marketingové komunikace pro vybranou zemědělskou společnost. Její cílem je definování základních pojmů z řešené problematiky, analyzování interního a externího prostředí společnosti, jejich konkurence a navržení efektivního použití marketingových nástrojů v konkrétní firmě. Začátek práce je věnován definování základních pojmů z oblasti online marketingu. Práce dále charakterizuje nástroje online marketingu, které ve současnosti existují. Druhá část práce je věnována analýzám jako je SWOT, PEST, analýza konkurence, a jejich používání nástrojů online marketingu. Závěr práce tvoří návrhy pro online marketingovou komunikaci společnosti AGRO-REAL, s.r.o.
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Marketing Communication
Smolíková, Barbora ; Valovičová, Lucie (referee) ; Schüller, David (advisor)
Diploma thesis focus on online marketing communication of Reinto company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge important for understanding the topic. The second part analyzes the current situation of the company and based on these analyzes there is a proposal for improvement of online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
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On-line marketing communication
Harea, Victoria ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
Bakalářská práce je zaměřena na analýzu vlivu pandemie SARS-CoV-2 na marketingovou komunikaci firmy Foreigners s. r. o. v online prostředí. Teoretická část se věnuje všeobecným principům týkajících se míry významnosti různých typů digitálního marketing. Analytická část je složena z analýzy stávajícího stavu firmy, interní a externí analýzy firemního digitální marketingové komunikace a porovnání hodnot konkurenceschopnosti benchmarkingu. Výsledky jsou doplněné statistickými údaji z Google Analytics a rozdělěné odpovídajícím způsobem pomocí analýzy SWOT. Na základě těchto výsledků byly navrženy vhodné způsoby zlepšení digitální marketingové komunikace firmy.
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Marketing Comunication of Selected Company
Křivská, Adéla ; Zohrabyan, Hripsime (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on online marketing communication. It specifies what online marketing is, what are his tools and it compares theoretical knowledge with reality. It contains suggestion to improve online marketing communication of selected company that will lead both to greater profit as well as to increase awareness of the company.
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Sales Promotion and Advertising of Company
Svobodová, Anežka ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of online marketing communication of the company Sýry & Vína Večerka. It aims particularly at sales promotion and advertising. The thesis is based on the information described in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of company, competing companies and at the end is supplemented by marekting research. Based on the obtained results from analyses, changes are suggested to adjust the online communication mix.
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On-line marketing communication
Skřivánková, Lucie ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
The main purpose of the thesis is to evaluate the current marketing communication of the company Hustopečská mandlárna s.r.o. The first part of the thesis focuses on the theoretical background of the chosen topic. The following section is devoted to the analytical part, where analyses of the marketing mix and communication mix are performed, as well as the analyses of the microenvironment and macroenvironment. It also includes marketing research, which consists both of a qualitative and quantitative approach. Based on the findings of the research suggestions of on-line marketing communication tools are recommended to improve the communication of the company with the public.
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