Original title: On-line marketingová komunikace
Translated title: On-line Marketing Communication
Authors: Bartošík, Jakob ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2022
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]
Bakalarska prace je zamerena na popsani marketingove komunikace vybrane firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnost. The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company.
Keywords: marketingový komunikační mix; Marketingový mix; online marketingová komunikace; SEO; SLEPT analýza; SWOT analýza; marketing communication mix; Marketing mix; Online marketing communication; SEO; SLEPT analysis; SWOT analysis

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/207008

Permalink: http://www.nusl.cz/ntk/nusl-590030


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses