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Národní úložiště šedé literatury Nalezeno 3 záznamů.  Hledání trvalo 0.00 vteřin. 
On-line marketing communication
 Harea, Victoria ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
This bachelor’s thesis analyzes the online marketing communication of Foreigners s. r. o. company during the pandemic of SARS-CoV-2. The theoretical part is dedicated to general principles regarding the significance and different types of digital marketing. The analytical part consists of analysis of company’s current state, internal and external analyses of digital marketing communication as well as a competitive benchmarking for their validation through comparison. The results are complemented by statistical data extracted from Google Analytics tool and distributed accordingly in SWOT analysis. The last part of the thesis proposes appropriate online marketing solutions based on the results from the analytical part.
Úplný záznam
Application of Project Management Tools and Methodology in Display & Infotainment Sector
 Harea, Victoria ; Doskočil, Radek (oponent) ; Širáňová, Lenka (vedoucí práce)
The diploma thesis is focused on the utilization and implementation of relevant project management tools within a project based on the design and production of a display unit for an indoor, smart-home system. The thesis consists of three main parts. The theoretical part represents a comprehensive description of project management tools and the methods used for implementation. The analytical part is focused on processing the primary (interview) and secondary data (internal documents and financial statements) provided by the firm that facilitates the company’s current state evaluation. The design part is intended to develop a project management plan based on the findings of the analytical part.
Úplný záznam
On-line marketing communication
 Harea, Victoria ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
This bachelor’s thesis analyzes the online marketing communication of Foreigners s. r. o. company during the pandemic of SARS-CoV-2. The theoretical part is dedicated to general principles regarding the significance and different types of digital marketing. The analytical part consists of analysis of company’s current state, internal and external analyses of digital marketing communication as well as a competitive benchmarking for their validation through comparison. The results are complemented by statistical data extracted from Google Analytics tool and distributed accordingly in SWOT analysis. The last part of the thesis proposes appropriate online marketing solutions based on the results from the analytical part.
Úplný záznam

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