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The offer of a chosen travel agency
Kukáková, Jana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of this bachelor thesis is to analyze the offer of the travel agency CK Fischer. In the first part of this thesis are defined the basic theoretical terms. In the second chapter is characterized the offer of travel agency CK Fischer in terms of destinations, types of holiday packages and innovation. The last chapter states the evaluation of the offer of CK Fischer using SWOT analysis.
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Analysis of the supply of travel agencies in relation to chosen destination - Turkey
Pechníková, Jana ; Petrů, Zdenka (advisor) ; Gloserová, Ivana (referee)
Diploma thesis analyzes the supply of chosen Czech travel agencies in relation to destination Turkey. The aim of the thesis was to create a certain manual for the newly formed travel agency, which would inspire by this thesis and would find out, which marketing tools are suitable to use for its enter to the market. The first theoretical chapter is dedicated to explanation of basic terms, which are used in the thesis. The next chapter presents the destination and the third chapter contains the analysis. The last chapter compares and evaluates all tools of the selected travel agencies.
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The analysis of the offer of tours to the Caribbean subregion provided by tour operators
Wachalová, Veronika ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
The Bachelor's thesis aims to analyse and compare the offer of tours to selected destinations of the Caribbean subregion provided by Czech touroperators. The first chapter defines various terms related to this topic. The next part describes factors affecting tourism and specific conditions for development of tourism in the Caribbean subregion. The practical part aims to elaborate a complete analysis and a comparison of the offer provided by particular Czech tour operators. The thesis also includes evaluating the demand for tours and holidays to the Caribbean represented by Czech clientel and its preferences when choosing a tour or holiday to an exotic destination.
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Analýza nabídky vybrané cestovní kanceláře
Králová, Markéta ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
Bachelor thesis is focused on the offer analysis of travel agency Mayer & Crocus. In the theoretical part there are basic terms relating to activities of travel agencies determined and then functions of travel agencies, its products and conditions for obtaining a concession are defined. There are direct and indirect ways of promotion, price policy of travel agencies and factors affecting the offer of travel agencies described. Practical part consists of an introduction of the travel agency Mayer & Crocus and the analysis of the offer of the travel agency according to following criteria: type, destination, means of transport, form and extent of catering services, category of accommodation facilities and target client. Promotion of this travel agency is mentioned and customer feedback questionnaires for the previous season are evaluated. Finally, the offer of the travel agency is evaluated using SWOT analysis.
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Analysis of the market for extended weekends tours
Frenclová, Jana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.
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Supply analysis of travel agency
Svobodová, Eliška ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis pursues the supply analysis of the travel agency Vivamonde. The first part defines the basic terms from the tourism, especially the terms connected with the legislative level of the operation of the travel agencies. There is generally characterized supply in the tourism industry placing emphasis on supply of the travel agencies. Practical part is dedicated to the description of the travel agency and of the analysis of its products and services.There is mentioned its narrow specialization on the destination of Turkey and there are shortly described resorts offered by Vivamonde. Holiday packages are analyzed in term of the type of the holiday package and offered transportation, accommodation and food and beverage service. In the last part of thesis are mentioned payment conditions and there is described the promotion and sales support of the travel agency.
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The Analysis of the Offer of Travel Agencies in View of the Chosen Destination
Hendrychová, Tereza ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The dissertation The Analysis of the Offer of Travel Agencies in View of the Chosen Destination is aimed at the comparison and evaluation of the offer of chosen travel agencies. In particular terms the topic is a comparison of ski tours to Italian Dolomites. The goal was to judge whether an offer of Czech travel agencies tours is sufficient on the Czech market. The first chapter explains basic terms concerning tourism. Then the characteristics of the destination Dolomites and the analysis of particular travel agencies follow. The last chapter offers the comparison of offers from the point of view of several criteria. On the basis of discovered data the introductory hypothesis was confirmed, respectively that the offer of ski tours on the Czech market is sufficient.
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Analysis of supply of travel agency Fischer
Gerlová, Martina ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis is focused on an analysis of supply of travel agency Fischer. The opening part is based on theoretical conception, where the most important basic terms are defined. It includes the definitions of basic terms from the tourism industry including travel agency, tourist, holiday package, the term "supply of tourism" and "supply of travel agency". The main part includes the supply analysis which contains the destinations, forms of transport, food and beverage services and also the specific services supply typical especially for travel agency Fischer. In the last part, the whole supply of the travel agency is evaluated.
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Supply analysis of travel agency
Vostrá, Alena ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Bachelor thesis focuses on the supply analysis of Alex travel agency. It includes the definitions of basic terms from the tourism industry including individual forms and types of tourism, as well as the persons participated in this branch. The bachelor thesis also refers to the whole travel agency, to its operating structure with the scope of employment of individual sections and also to the travel agency's membership in the prestige association. Also the regular partners of the travel agency are mentioned. The main part includes the supply analysis which contains the destinations, forms of transport, lodging establishments, food and beverage services and also the specific services supply typical especially fort Alex travel agency. The last chapter refers to the propagation and promotion activities of the travel agency and its evaluation.
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