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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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The object of interaction
Kallus, Martin ; Písaříková, Jana (referee) ; Korbička, Pavel (advisor)
The bachelor's thesis on the topic Object of interaction deals with the body and its occupancy of space. It draws on my exploration of manual play and relationships to the human body. To examine them, it uses methods, procedures and means of creative spatial creation. One of the results of this research will be an interactive metal object, consisting of several modular units, which can be rearranged and thus transform the space defined by steel modules.
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Visible blindness in the urban world society's relation to light now and then
Pata, Václav ; Sedlák, Michal (advisor) ; Gajdošíková, Pavla (referee)
The diploma thesis is focused on city in time and age of artificial lighting. It takes the issue of light pollution as its starting point. Elementary sources and consequences of over- lighting are used as a base for the Forgotten Dark worksheets. The sheets were created in collaboration with Veřejný sál Hraničár (Public Hall Hraničář) as an educational material for the gallery cycle Light. Together with the sheets, a need to widen my knowledge and apply it to a specific situation arose. I picked Obchodní dům Prior and Kulturní středisko Corso (Shopping Mall Prior and Culture Center Corso) in the neighborhood of Krásné Březno for that purpose. The pick of the place directed the development of the themes of the theoretical part of the thesis. The middle part of the thesis is trying to show contemporary city from two essential angles. Firstly, I tried to answer the question about sources of the shape contemporary city has taken upon itself. The rest is focused on building public spaces in regard to their nighttime flow. The final chapter is exploring the object of Corso. At first It is trying to take a look at the context of the city part of Krásné Březno, then it is taking a look at the city part in context of Ústí nad Labem. The gathered information is used for a presentation of possible future of...
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Proposal to improve the marketing mix of the company
Foltýn, Filip ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal to improve the marketing mix of the company Decathlon, in the Czech Republic registered in the business register as DECASPORT s.r.o. The thesis is divided into three main parts. The first, theoretical part, explains the concepts of marketing and the marketing environment. The analytical part is focused on the analysis of the company's marketing mix and then individual analyzes are performed. The last part deals with individual proposals to improve the marketing mix.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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The Marketing Plan of the Company
Baiglová, Jana ; Voňavka, Radek (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. It's about analysis of the current status of the company, identify deficiencies and to design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and communications. The second part includes practical research, which aims to improve the marketing plan of the company. Klíčová slova
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Annahof
Matoušek, Jaroslav ; Hradecká, Irena (referee) ; Ponešová, Barbora (advisor)
Anenský dvůr used to be a farm surrounded by fields just a few dozen meters from the Austrian border. It worked even during the fifties before the creation of the Iron Curtain. Agricultural activity slowly subsided, people disappeared. Nature began quietly but ceaselessly, in small portions, getting on its side after the interval division. Buildings and their surroundings started to change. Nature has changed in fifty years place unrecognizable. Clearly defined boundaries are erased, flash greenery spread to the surrounding area and has created a specific single entity defining the surrounding chaos. Such a situation is the basis for the layout of the new cemetery. Current enhanced peripheral borders are strengthened by planting oaks, while the interior is modified. Most of invasive acacia and other shrubs are removed. The original character of the place, floodplain meadow is reinforced by planting new trees, such as birch or cherry. The new cemetery consists of two main areas - internal groomed lawn under clearly defined square walls, which leads to deposition of ash and vice versa in the outer belt informal grown meadows are individual pavilions cemetery.
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Marketing Mix of the Family Bistro
Černochová, Michaela ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
The bachelor's thesis is focused on creating a marketing mix for the establishment of a new family bistro. The first part describes a theoretical background of marketing and marketing mix. The next part analyzes the current state of the brand, which will be further developed into a bistro. In the last part, there is created the marketing mix. Next, there is analyzed the situation of the micro- and macro environment. Also, there is a financial and time schedule of the whole solution. In the end there is also a business risk analysis.
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Marketing Communication of the Company
Šivelová, Terezie ; Kozumplík, Roman (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with a concept of changes in the marketing communication of Vinum Moravicum, a.s. The first section analysis the theoretical bases. The following analytical section describes activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation’s background, SWOT analysis and a marketing research. The last section suggests changes and recommendations in the corporate marketing communication.
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