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School feeding in the context of strategic communication
Kilberger, Adam ; Hejlová, Denisa (advisor) ; Houdek, Petr (referee)
This master's thesis deals with the challenges of the school meal system in the Czech Republic within the context of strategic communication. It illuminates the current issues of the school meal system, situating them within the context of strategic communication and relevant theoretical concepts. Utilizing quantitative analysis methods, the thesis explores the attitudes of more than 10,000 representative respondents, comprising both parents and diners, towards the school meal system. The principal findings suggest a strong positive correlation between the perceived satisfaction of diners and the overall satisfaction of parents with the school meal system. Furthermore, there is a significant influence of the satisfaction with the school canteen representatives' communication on the overall satisfaction of parents. Conversely, factors such as household income or parents' understanding of the rules governing the school meal system did not have as significant an impact on their satisfaction as initially expected. The concluding sections of the thesis formulate strategic recommendations aimed at improving parents' satisfaction with the school meal system and the overall condition of the system. These recommendations include state-supported education for school canteen personnel, incorporating...
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The Perception of Sustainable Statements of Fashion Brands from the Perspective of Customers
Rybářová, Eliška ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
In my bachelor's thesis I focus on how customers perceive sustainable statements of fashion brands. I investigate how customers' opinions influence their purchasing behaviours and how they respond to sustainable communication of fashion brands. The aim of this thesis it to find out whether customers act in accordance with their sustainability beliefs and to what extent they allow themselves to be influenced in their decision-making. The thesis is divided into a theoretical and a practical part. In the theoretical part I introduce the reader to the concepts of sustainability, green marketing, green washing and purchasing behaviour. I give examples of organisation that are actively trying to establish a sustainable society. In the practical part I introduce the reader to the research methodology. I present the data collected from quantitative research supplemented with data from the qualitative research. Finally, I evaluate the research results and answer the research questions.
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Perception of social media of volleyball extra-league clubs by volleyball fans
Vyhnalíková, Michaela ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Perception of social media of volleyball extra-league clubs by volleyball fans Objectives: The main objective of this bachelor thesis is to recommend a suitable social network structure for volleyball clubs based on a quantitative survey of volleyball fans. Methods: The questionnaire was distributed electronically and the research population was volleyball fans using social networks. Results: Based on a quantitative survey conducted on the use of social networks by volleyball fans, it was found that most clubs in the men's volleyball extra-league do not use the full potential of social media marketing. The most used networks are Instagram and Facebook, both by volleyball clubs and volleyball fans. After comparing the theoretical part with the data from the questionnaire, recommendations for a better social network structure of volleyball clubs were proposed. Keywords: social media marketing, quantitative research, volleyball, sports marketing, social media
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Evaluation of the organization of a chosen sport event
Fančovičová, Kristína ; Crossan, William Morea (advisor) ; Krause, Veronika (referee)
Title: Evaluation of a selected sport event - The European U18 Baseball Championship Objectives: The objective of this master thesis is to present the strengths and weaknesses of the organization of the European Junior Baseball Championships (European U18 Championship) held in August 2022. Furthermore, based on the information gathered from interviews, observations and participant surveys, to identify opportunities proposing implementation, as well as to identify threats and proposing their elimination for the future organization of tournaments in the Czech Republic. Methods: The master thesis uses three research methods (semi-structured interviews, participant observation, questionnaire survey) and one analytical method (SWOT analysis). The views of the participants of the event are gathered through an electronic questionnaire sent to the emails of all participants of the U18 European Championship in 2022. The organizers' views on the preparations and the course of the tournament are obtained through semi-structured interviews conducted with two members of the Czech Baseball Association's organizing team. Participant observation conducted by two independent researchers at the tournament venues (13-20 August 2022) during the tournament dates provides an overall picture of the U18 European...
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Occupation as a prerequisite for local politics
Sadil, Jan ; Hájek, Lukáš (advisor) ; Jágr, David (referee)
In ideal case during elections, we are deciding based on our knowledge of political subjects, their candidates and quality of proposed solutions. But what happens when voters seem to have no information? Based on what are they deciding? In this bachelor thesis I'm focusing on Concept of representation by Hanna Pitkin and her takes on descriptive characteristics of candidates, to be more specific occupation of candidates and its relation to uninformed voters. In this thesis I'm using quantitative methods to find the answers.
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Contemporary trend of inclusivity demonstrated on magazines Vogue CS and Vogue FR
Skorkovská, Sandra ; Klabíková Rábová, Tereza (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis deals with the diversity of models in the Czech and French editions of Vogue. It is based on three studies that mention the rise in popularity of plus size, ethnic, queer, disabled and mature models on catwalks, magazine covers and Instagram. It focuses on the representation of three groups of models, specifically models of different skin tones, models of different body types and models aged 50 and above. The aim of this thesis is to determine whether (and to what extent) selected editions of Vogue magazine include selected groups in their content through photographs that promote a product or brand, and how these editions differ from each other. The thesis is divided into a theoretical and a practical part. The theoretical part first deals with defining the concept of diversity and the representation of selected groups in the fashion industry. The following section characterizes magazines, including magazines aimed at women. Afterwards, the history of the Czech and French editions of the examined magazine is presented. The methodological part deals with the content analysis of 24 magazines and their subsequent comparison, with a total of 976 models analysed. In addition to the two research questions, three hypotheses are also established, building on the theoretical part and...
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Analysis of social competencies of primary school teachers
Šuda, Petr ; Veteška, Jaroslav (advisor) ; Hubert, Vlastimil (referee)
Analysis of social competencies of primary school teachers The diploma thesis deals with the analysis of social competences among primary school teachers. The aim of the work is to compare the social competences of a selected group of respondents. The theoretical part is devoted to the topic of social competences in relation to the teaching profession, focusing on the general characteristics of the issue of social competences. Next the very meaning and role of social competences. In brief the research method used by us and the general characteristics of the teaching profession and teaching in terms of personality requirements are characterized. The practical part consists of the results of a standardized questionnaire survey using the Social Competence Inventory-ISK test. (Hoskovcová, Vašek, 2017) The aim of the research investigation is to determine, find and compare differences in the self- assessment of the level of social competences achieved by a selected group of respondents. The ISK items fill 17 primary scales which can be combined into four main secondary scales. The secondary scales subsequently include: social orientation (SO), offensiveness (OF), self- control (SE), reflexivity (RE). Based on the research, conclusions and recommendations are formulated, usable in the practice of...
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Drama education in kindergartens in Prague
Burianová, Tereza ; Ferklová, Alžběta (advisor) ; Sobková, Ivana (referee)
In this bachelor's thesis, I focus on drama education in kindergarten. I conduct quantitative research using research methods, questionnaires and interviews with kindergarten teachers. Using these methods, I investigate which part of Prague uses dramatic education in education the most, which types of activities are the most popular, and which types of dramatic activities are still being introduced to children in kindergartes in Prague. The theoretical part of the bachelor thesis contains basic information about drama education and its history. Methods and techniques that are used in kindergarten and the importance of the teacher who performs dramatic activities with them. In it, you will also find out where you can supplement your education in the field of drama education, if you do not already have it. In the practical part, I focus on general research methods, but also on two specific ones. To the questionnaires that I sent to the kindergartes in Prague and to the interviews conducted with the pedagogues in the kindergartens. I further evaluate all this and discuss the progress ad result. I compare my idea and the predicted result with the final result. Finally, I explore what else I came up with thanks to these questions and methods.
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Manažerské pojetí bezdomovectví ve městě Brně
Braunerová, Terezie
BRAUNEROVÁ, T. Managerial conception of homelessness in Brno. Bachelor thesis. Brno: Mendel University in Brno, 2020. The bachelor thesis deals with the phenomenon of homelessness. Aim of the thesis is to map homelessness and then propose recommendations for its reduction. The analytical part deals with the sum of financial costs for the homeless, where it is found that they annually exceed the amount of 7 billion Czech crowns. Furthermore, quantitative and qualitative research is carried out here. Quantitative research was conducted in the form of a questionnaire survey, which was attended by 70 people. Qualitative research was carried out with the help of a structured interview, which was conducted by 7 people. The results show that the homeless have the biggest problem with handling official matters, taking responsibility and solitude. The recommendations set out steps to solve these issues.
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