National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Evaluation of the organization of a chosen sport event
Fančovičová, Kristína ; Crossan, William Morea (advisor) ; Krause, Veronika (referee)
Title: Evaluation of a selected sport event - The European U18 Baseball Championship Objectives: The objective of this master thesis is to present the strengths and weaknesses of the organization of the European Junior Baseball Championships (European U18 Championship) held in August 2022. Furthermore, based on the information gathered from interviews, observations and participant surveys, to identify opportunities proposing implementation, as well as to identify threats and proposing their elimination for the future organization of tournaments in the Czech Republic. Methods: The master thesis uses three research methods (semi-structured interviews, participant observation, questionnaire survey) and one analytical method (SWOT analysis). The views of the participants of the event are gathered through an electronic questionnaire sent to the emails of all participants of the U18 European Championship in 2022. The organizers' views on the preparations and the course of the tournament are obtained through semi-structured interviews conducted with two members of the Czech Baseball Association's organizing team. Participant observation conducted by two independent researchers at the tournament venues (13-20 August 2022) during the tournament dates provides an overall picture of the U18 European...
Marketing communication of the athletic club AŠK Slávia Trnava
Fančovičová, Kristína ; Med, Daniel (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of the athletic club AŠK Slávia Trnava Objectives: The main objective of this bachelor thesis is to evaluate the current state of marketing communication of the athletic club AŠK Slávia Trnava. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this bachelor thesis. The methods include the analysis of relevant documents, social media, websites etc. Also observations and semi-structured interviews with the club chairman and athletic coaches. Results: The result of this bachelor thesis is an evaluation of the current marketing communication of the sports club AŠK Slávia Trnava and steps that could lead to its improvement in the near future. Keywords: marketing, athletics, communication mix, qualitative research

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