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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Methods of Recruiting Workers in the Staffing Agency
Adamusová, Hana ; Hornungová, Jana (referee) ; Konečný, Štěpán (advisor)
Diploma thesis Methods of recruiting workers in the personnel agency deals with the recruitment of agency and regular workers. The theoretical part summarizes and defines the activities of the personnel agency, defines the meaning of recruitment and pays attention to the recruitment of workers by external companies. In the analytical part, the company is characterized and the field of its business is described. This section also focuses on the current system and way of recruiting workers. In the research part of the diploma thesis, I will focus and try to find out whether the company can secure a sufficient number of suitable applicants for its clients and partners and thus fill the required vacancies. Based on the research, proposals will be recommended to streamline the recruitment process.
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Proposal of Changes in the Human Resources Concept Focused on the Recruitment of Workers
Straková, Kateřina ; Kodýtková, Renata (referee) ; Konečná, Zdeňka (advisor)
The subject of the master thesis is to propose changes in the human resources concept focused on the recruitment of workers in manual professions in the company FAKSASTRAKA, Ltd. In the theoretical part, the thesis deals with basic concepts closely related to human resources and personnel work. In the practical part, there is an analysis of the current state of the abovementioned company and labour market especially, then a research using a questionnaire survey is created as well. There are elaborated proposals in the field of recruitment for workers in manual professions.
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Development of Recruitment Process
Štulíková, Marie ; Záruba, Petr (referee) ; Zich, Robert (advisor)
This Master´s thesis deals with the analysis of recruitment process in a production company. It contains the recommendation and the new proposals of solution which will be determinate in development of recruitment process. This can be more superior for the development of the whole process and for the company as well.
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On-Line Advertisement System
Zito, Andrej ; Bidlo, Radek (referee) ; Blatný, Petr (advisor)
Tato práce se zabýva návrhem a realizací on-line inzertního systému. Cílem bylo navrhnout a vytvořit funkční aplikaci poskytující základní úlohy pro koncové uživatele umožňující jim přidávat, přehlížet a vyhledávat inzeráty, registrovat se, posílat příspevky a soukromé vzkazy. Systém byl implementován za použití následujících technologií: XHTML, PHP, MySQL, CSS, JavaScript, DOM and AJAX.
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Strategy of Small Company Development
Kolářová, Ivana ; Mucha, Martin (referee) ; Koráb, Vojtěch (advisor)
The master's thesis is focused on development strategy of a small company. First we describe theoretical knowledge, then we form suggestions, based on an analysis of current company state. The thesis also consists of proposals, which lead to better competitive advantage of the company and more efficient execution of product sales.
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Recruitment of Employee Using Method of Advertising on the Internet
Marek, Lukáš ; Hynek, Martin (referee) ; Konečný, Štěpán (advisor)
Diploma thesis deals with the recruitment process and focuses specifically on the method of advertisements on the internet. I decided to analyze and categorize the job offers for middle managers, which were publicated on selected job website for certain period and then contact companies that advertised with questionnaire. The aim of the thesis is to find out whether the companies were able to obtain sufficient number of suitable applicants and to what extent was it influenced by the fact whether the advertisers acted in the way they could attract suitable candidates for the job in middle management positions.
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Student information WWW system
Šír, Michal ; Fiedler, Petr (referee) ; Bradáč, Zdeněk (advisor)
My work contains a classification of a single editorial systems, possibly used during the Advertisement and the Auction system. There is a resolution of creation of the Advertisement and the Auction system, which should be used by the VUT in Brno city. The system is proposed to keep up design of the official internet pages of VUT Brno. A part of this document is generator of the administrative systems, able to generate the internet web pages to repair the small and middle MySQL databases.
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