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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland
Baranyiová, Lucie ; Hrdinová, Lenka (referee) ; Luňáček, Jiří (advisor)
This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.
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Information System Assessment and Proposal of ICT Modification
Holánek, Daniel ; Křešťák, FIlip (referee) ; Koch, Miloš (advisor)
This master's thesis is aimed at the analysis of the information system in the Holánek Winery and the proposal of its changes. It focuses mainly on solving the problem of data availability for management decision making process in the company. After defining the theoretical basis, a number of analyses of the current state of the company are performed. The last chapter focuses on the proposals themselves to improve data availability and security, streamline the work of users or obtain completely new features. The chapter ends with a detailed schedule of implementation of individual proposals for their easy implementation.
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Development Strategy of Family Business
Buchanec, Adam ; Záborská, Zuzana (referee) ; Koráb, Vojtěch (advisor)
The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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