|
|
Business Plan Proposal for a Company
Kratochvílová, Aneta ; Ulč, Jakub (referee) ; Konečná, Zdeňka (advisor)
Tato bakalářská práce se zabývá návrhem podnikatelského plánu a rozvojem značky Lusk, která prodává sportovní oblečení pro ženy přes e-shop a sociální sítě. Práce je rozdělena na tři hlavní části. V první části se nachází teorie k danému tématu, která je potřebná pro druhou, analytickou část této bakalářské práce. Analytická část zkoumá vnitřní a vnější prostředí této značky a její současný stav. Třetí, návrhová část obsahuje doporučení pro rozvoj značky a celkové shrnutí bakalářské práce.
|
|
|
Information System Assessment and Proposal of ICT Modification
Paluga, Juraj ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The thesis focuses on evaluating the information system of a company that develops applications for predicting and monitoring transmission systems. The main goal is to enhance the work efficiency and security of the information system. The thesis is divided into three parts: the first part clarifies basic theoretical concepts, the second part analyzes the current state, and the third part, based on the second, contains proposals for improving the current state.
|
|
| |
|
| |
|
|
Proposal Marketing Mix for Selected Company
Kvapilíková, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This thesis deals with a proposal for improving the marketing mix of a selected company for the introduction of a new foreign supplier. The thesis is divided into three parts. The first part of the thesis is devoted to the theory, which explains the theoretical basis for a proper understanding of the problem addressed. The next, analytical, part of the thesis focuses on a closer introduction of the company, includes an analysis of the internal and external environment of the company and qualitative research. The last proposal part contains suggestions for improving the marketing mix that will be used to attract a new foreign partner.
|
|
|
Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
|
|
|
Assessment of Economic Situation of the Company
Krátká, Veronika ; Tůma, Filip (referee) ; Srbová, Pavla (advisor)
This bachelor’s thesis evaluates the economic situation of the company STRIX Chomutov, a. s. based on a strategic and financial analysis during the years 2017-2022. The first part presents the theoretical basis of economic analysis, which are further applied in the analytical part. The analyzed company and its three selected competing companies are presented in this thesis. The analytical part presents the resulting values of economic indicators and the overall evaluation of the economic situation of the analyzed company. The company´s data are compared with competing companies and the industry average of specialized construction activities. The last part of the thesis is devoted to proposals that could lead to the improvement of the economic situation of the company. The proposal represents an investment in a drilling center, a comparison of various forms of its financing and the advantageous option.
|
|
|
Information System Assessment and Proposal of ICT Modification
Popova, Oleksandra ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
This master's thesis focuses on evaluating the company's information system and proposing changes aimed at improving the current state. The first part addresses theoretical foundations, the second part describes the selected company and analyzes its information system. The final section of the thesis formulates proposals for changes aimed at enhancing the current state of the information system.
|
|
|
Information System Assessment and Proposal of ICT Modification
Podstavka, Andrej ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
This thesis focuses on the assessment of company’s information system and creating a proposal for its improvement. The thesis consists of three parts, the first part describes important theoretical concepts of the addressed issue. In the second part of the thesis, analyses of the company’s external and internal environment are conducted, as well as the assessment of its information system. In third and final part of the thesis, the findings from the conducted analyses are utilized to develop a proposal for improving the current state of the company's information system.
|
|
|
Evaluation of Business Performance Through Financial Analysis Tools
Svobodová, Tereza ; Starnovský, Martin (referee) ; Ptáček, Roman (advisor)
The bachelor thesis focuses on the evaluation of the performance of Leonardo technology, s.r.o. in the years 2018-2022 using financial analysis tools. The thesis is divided into three main parts. The first part contains the theoretical basis of the thesis. The next part is an analysis of the current state of society, including the application of theoretical formulas from the first part. The third part contains proposals for measures that could lead to an improvement of the current situation of the analysed company.
|
guest ::
RSS feed.