|
|
Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
|
|
|
Overview of information resources on biomass combustion
Komárek, Martin ; Bělohradský, Petr (referee) ; Hájek, Jiří (advisor)
The Bachalor's work is concerned to the mapping of the information resources in the area of biomass combustion. The main aim and theme on wich is the work mainly focused on, is to introduce basic, as well as related information sources, which from is possible obtain useful and valuable datas for any further manipultion together with research of biomass combustion and scene field of energetics, as the integral part. Significant attention in each chapter si aslo put on the gathering practice - oriented and applied informations.
|
|
| |
|
|
Ownership of media houses in the Czech Republic
Pelikánová, Karolína ; Benda, Josef (advisor) ; Miessler, Jan (referee)
The master's thesis Ownership of media houses in the Czech Republic describes the current media landscape in the Czech Republic within the framework of major publishing houses with a significant impact and a wide portfolio of titles and further evaluates the coverage of the topic Gaining the trust of the government with the support of the KSČM using the method of analysis. The aim of the thesis was to describe the transformation of the ownership structure of media houses, which is currently almost entirely in Czech (or Czechoslovak) hands. Through analysis, it describes the possible motivation of contemporary media moguls.
|
|
|
Woman's Image in Czech Advertisement
MACHÁČKOVÁ, Věra
The bachelor thesis focuses on the analysis of Czech advertisements and its aim is to show the image of advertising texts about women and their roles in society. Not only the linguistic material, but also the pictorial components of these types of communication will be analyzed. In the theoretical part of the thesis, types and the style of advertising and the concept of stereotype in ethnolinguistic approaches will be introduced. The practical part of the thesis will be based on excerpts of advertisements in which a woman is the main actor or, on the other hand, the stereotypical perception of a woman in Czech society.
|
|
|
Media Portrayal of Older Adults in Czech Senior Magazines
Sikorová, Renáta ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis deals with portrayal of elderly people in media. Thesis use a visual analysis of content to examine five Czech magazines for seniors: Doba seniorů, Grand Generace, Revue 50 plus, Spokojený domov and Vital Plus, year 2015. First part of the thesis explains theoretical concepts, which are related to this issue. It defines the concept of "oldness", the term "senior" and determines the limits of old age according to different authors. Next subchapter defines representation of reality in media and describes the difference between media reality and social reality. In the chapter Representation of old age in media we introduce the results of Czech and foreign studies, from which we have drawn not only in theory, but also in the preparation of our research plan. Fourth subchapter refers to stereotypes and myths about old age, ageing and seniors. Above that, the thesis also includes image analysis of photo content. Its main object are photographs with people over 50 years old. These images has are analyzed using several variables that we have created from Czech and foreign research. The data is mainly draw from the Czech study from 2007, whose results we compare with ours. The research was aiming to answer the research questions, make an image of seniors, who appear in "senior magazines", and to...
|
|
|
Transforming of Revolver Revue (1990-2000) and its Critical Analysis
Korábková, Kateřina ; Čeňková, Jana (advisor) ; Köpplová, Barbara (referee)
The aim of this thesis named Transforming of the Revolver Revue (1990-2000) and its Critical Analysis is to describe the image and development of the cultural magazine Revolver Revue, including its supplement Kritická Příloha Revolver Revue during the first decade after the 1989 "Velvet revolution". Special attention is given to its literature reviews that largely determined the reception of of the magazine. Because the magazine was strongly influenced by its underground roots and the examined period of 1990s was full of remarkable socio- political changes the historical context, especially the developments of media and literature of that period, is discussed. To get an image of the magazine's role and its transformations as seen from the outside we describe how it was received by the contemporary press. The theoretical part focuses on issues of the conception of the literary criticism, which relates to the search for the role of criticism in the 1990s and it outlines the diversity of different perspectives, concepts and attitudes. The section dedicated to Kritická Příloha includes analysis of a few chosen reviews and aims to explore the form of criticism published in this magazine. The thesis also includes interviews with the chief editor of Revolver Revue Terezie Pokorná, and with Jáchym Topol,...
|
|
|
Rural section of the Bohemia bewspapers up to 1850s
Vodičková, Radka ; Sekera, Martin (advisor) ; Köpplová, Barbara (referee)
The bachelor thesis "Rural section of the Bohemia newspapers up to 1850s" analyses the thematic content and news frequency from the countryside and places that the German written newspapers Bohemia published during the introduced period. In the beginning the thesis describes the historical, cultural and political connection in the Czech countries, shows the bourgeoisie life and its customs and social changes. It introduces the media area of this period. It focuses closely on progress of the Bohemia newspapers, its content, interest and activity. It focuses on the rural section of Bohemia, which started to appear in a separate section from the year 1837. The quantitative analysis of the rural section describes the gradual frequency and the changes of the medial contents depending on the political and social situation.
|
|
|
Magazines for preschool children during the period 1990-2000
Veitová, Kateřina ; Wolák, Radim (advisor) ; Sládková, Hana (referee)
Title: Magazines for preschool children during the period 1990 - 2000 Author: Kateřina Veitová Supervisor: Mgr. Radim Wolák The thesis deals with analysis of market with magazines for preschool children between years 1990 and 2000. The first part describes the transformation of media environment and conditions for issuing periodicals. Also monitors all the titles that were issued during the period, and notes the impact that the publishing business conditions changes had on them. In the second part, the thesis focuses on the development of selected titles in terms of external and internal characters in the specified period and compares these titles with each other. For the purpose of the analysis were selected titles: Bobik, Medvídek Pú, Méďa Pusík, Mickey Mouse, Kačer Donald and Sluníčko, there were analyzed every two copies of each year in the period from 1990 to 2000 when the magazines were published. To achieve our goals, the qualitative research methods and study of relevant literature were used. The thesis also includes a chapter devoted to the profile of preschool age, for better orientation in the subject. Keywords: Magazines, preschool age, children, qualitative research, media after 1989
|
|
| |
guest ::
