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Analysis of Final Scores in Czech Video Game Media
Svoboda, Filip ; Houška, Jan (advisor) ; Švelch, Jaroslav (referee)
In a video game review, it is common to include a numerical recommendation rating in addition to a textual evaluation of the product (game). How (on what scale and how to use such scale) and whether to evaluate numerically or otherwise is a subject of extensive debate in the video game journalism context. The thesis aims to answer the question of how video game reviewers perceive the problematic aspects of the final scores through the interviews with Czech game reviewers. It compares the findings with each other and provides context. It also maps how scoring systems have changed over time.
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Bosnia and Herzegovina: attitudes, interests and efforts of Croats and Serbs
Pokorný, Zbyněk ; Volný, Vít (advisor) ; Lepič, Martin (referee)
The main goal of this thesis is to study the attitudes, interests and efforts of Croats and Serbs regarding Bosnia and Herzegovina. The research is specialized on the attitudes, interests and efforts of both nations in the issue of the Dayton Agreement and the Srebrenica events. The second focus of the work is the analysis of presenting and informing the Croatian and Serbian media about the mentioned issue in Bosnia and Herzegovina. Critical discourse analysis will be used as a research method. The research shows that the Croats seek a change in the Dayton Agreement and the Serbs deny the genocide committed in Srebrenica.
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Analysis of the Depiction of Ukrainian Women in The First Months after the Russian Invasion of Ukraine
Vlčková, Tereza ; Pavlík, Petr (advisor) ; Gheorghiev, Olga (referee)
This diploma thesis regards the media construction of the portrayal of Ukrainian women in the context of the war in Ukraine. From the very beginning, the war was heavily covered by media, and gendered stereotypes began to manifest itself in the early days. In the theoretical part, therefore, the work deals with the construction of gender roles in war conflicts and sexualized violence, as well as the Russian invasion of Ukraine. The methodological part then presents research methods. These are quantitative content analysis, which aims to find out which topics are most often associated with Ukrainian women. The sources for quantitative analysis are articles from serious and tabloid online servers that contain selected keywords. From the sample are for critical discursive analysis selected articles with typical and also with deviating framing. The aim of the research is to map what framing of texts and setting of the agenda are the media using to portray the situation of Ukrainian women and what ideological structures this news framing has. Another research question is how the construction of masculinity and femininity in a war context is reflected in individual articles.
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Media without virtue? Ethical aspects of the digital structural transformation of the public
Vizina, Petr ; Štica, Petr (advisor) ; Ovečka, Libor (referee)
The thesis is an attempt to capture some of the ethical and social challenges posed by the digital structural transformation of the public. In the text I develop the idea of the social doctrine of the Church, which considers media as a means of communication as a gift from God. The paper investigates whether and how this fundamental aspect of Christian social ethics can be considered in the context of the fundamental transformation of social and individual communication during digital structural change. The thesis aims to explore how and where classic norms of journalism such as impartiality, balance and factuality on the part of the media are shifting and changing in a new context, in the context of the spread and availability of digital technologies and how digital platforms have transformed the production and dissemination of media content. Questions around the economic and knowledge asymmetries associated with the development of communication technologies, and the social and ethical implications for the actions of individuals and communities are part of the consideration. Okomentoval(a): [EB1]: Nad tímto odstavcem chybí podle mě volný řádek, podobně níže u Keywords
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Media and Stylistic Analysis of Texts of Chosen Public Person
Kolouchová, Julie ; Holanová, Radka (advisor) ; Adam, Robert (referee)
The diploma thesis concerns the discourse of a selected public official (Tomio Okamura) in the media. The thesis contains three parts. The first of them discusses the media in general and also their connection to politics. The second part deals with the discourse style in the media communication sphere and it includes specific language elements that are typical for discourse in this area. The last, third part contains the analysis of three discourse types: radio interview, TV interview and TV debate. In each of these three groups, 4 speeches are analyzed. At the end, the thesis comes to a synthesis of characteristic elements and assessment of how these elements affect the overall style of Tomio Okamura's discourse.
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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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The media as a possible source of danger to a preschool child through the eyes of their parents.
Brázdová Vančurová, Jana ; Koželuhová, Eva (advisor) ; Loudová Stralczynská, Barbora (referee)
This diploma thesis focuses on the topic of negative media effects on preschool children. The initial part of the work is devoted to the explanation of the term medium, its typology and functions. Furthermore, the work concerns the importance of media and digital literacy and its deployment in educational programs for preschool and primary education. The work also includes a description of the developmental specifics of preschool children and a description of the negative effects of the media. The last chapter of the theoretical part is devoted to educational styles in the family and their use for media education. The aim of the work was to find out how parents of preschool children perceive watching the media and whether they are aware of the possible negative effects that media have on children. The research was based on a quantitative method and a non-standardized questionnaire was used for data collection. 166 respondents took part in the survey based on the data analysis and interpretation of the results. The results show that parents of preschool children are aware of the negative effects of the media and are interested in the content that children consume in the media. They use parental control rules and settings to regulate media viewing. KEYWORDS media, influence of media, preschool...
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Comparison of selected Czech daily newspapers ahead of the 2023 presidential elections
Nováčková, Michaela ; Nečas, Vlastimil (advisor) ; Lütke Notarp, Ulrike (referee)
The bachelor's thesis focuses on the reporting of five selected newspapers between the first and second round of the direct presidential election in 2023. In the theoretical part, the thesis introduces the reader to scholarly concepts and terms related to normative expectations of a democratic society, such as objectivity, balance, impartiality, and others. In the descriptive part, it describes the Czech media landscape and touches more closely on the topic of media ownership. In the research part, using quantitative and qualitative content analysis, the author works with data collected from the Czech daily newspapers Hospodářské noviny, MF Dnes, Lidové noviny, Právo and Deník N and interprets the results based on four research questions.
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The role of media and media messages in the series Vyprávěj
Pajerová, Karolína ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The thesis entitled The Role of Media and Media Messages in the TV series Vyprávěj deals with the use of media and media messages in all episodes of the popular Czech television series Vyprávěj. The thesis looks at all the roles of media and media messages in the series and how the creators of the series used them. It also takes into account what specific media are introduced in the series and how the characters of the series come into contact with them. In the theoretical part, representatives of the most famous Czech and Czechoslovak family series are introduced, one of them being the Vyprávěj series. It is introduced in the following chapter, along with its creators, the characters that appear in the series, awards and the opinions of experts and viewers. Subsequently, the Czechoslovak media environment in the 1960s, 1970s and 1980s and the Czech one in the 1990s and the beginning of the new millennium are also presented in several pages. Space is also given to samizdat and exile media, advertising and the internet. In the practical part, the series Vyprávěj is analysed in terms of the use of media and media messages. In six categories, it is presented in detail what different media and media messages functioned in the various episodes of Tell, what media were most frequently used in the series...
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