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Marketing strategy of the family theater
Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
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Opera and tourism in the Czech Republic
Kmínková, Tereza ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The present Bachelor's thesis seeks to determine the importance of the opera to tourism. The importance is illustrated with the example of The Prague State Opera. In the theoretical part, it analyses tourism in the Czech Republic, in Prague and also cultural tourism. This part also studies the opera genre and its history. The analytical part focuses on the analysis of the role of the opera in our country and the analysis of the selected opera house, its history, present and future and marketing mix, and all is summarised by a SWOT analysis.
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Transformation of theatre network in Prague
Lišková, Kristýna ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
This thesis is aimed at transformation of theatre network in Prague. It describes history and developement of theatre network in Prague and analyses current situation of theatres established by Prague City Hall and transformated in 2002 to another legal form. The thesis is also focused on theatre funding and grant system of Prague and the comparison of these with the capital city of Germany, Berlin. At the end it presents some possible ways of transformation to another legal form.
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The Recruitment of Artistic Workers in the Sphere of Theater/Musical
Sovová, Andrea ; Němec, Otakar (advisor) ; Stříteský, Marek (referee)
This project deals with personnel recruitment in (drama)theaters and in musical theaters. The thesis consists of theoretical and practical parts. The theoretical part contains the development of social function of the theater as a culture phenomenon (it focuses also on acting and the relationship between stage and auditorium). The practical part of thesis examines the whole acting branch within the context of Czech republic by combining an understanding of the key aspects of the profession: remuneration, legislation, education, ways of recruitment etc.). There is also a description of other critical concerns of the sphere: the personal work, especially given the contracts, working environment, trade unions as well as motivation, adaptation, conducting, evaluation and control of actors etc. Using a mixed methods approach combining interviews with a production manager, psychologist, 1 quantifiable survey (made by Czech Trade Union of Actors), and interviews (and articles) in media, this study compiles accounts and ways of recruitment as well as other factors of this profession(such as psychological aspects). Results from both the surveys and interviews reflect the sphere in the Czech republic and partly in foreign countries (completed with the findings of an international survey made by EuroFIA, European section of International Federation of Actors).
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The analysis of donations to the theatres
Švecová, Eva ; Slintáková, Barbora (advisor) ; Slintáková, Barbora (referee)
The thesis deals with the analysis of theatre - financing. One of the alternatives of theatre - financing is trough public budget grants (dotations). Grant application procedure differs among Czech regions due to various culture policies. Main goal of the thesis is to characterize grant application process within all Czech regions, excluding Prague, as one of several possible alternatives of theatre - financing and to analyze relationships between grants and related variables. The correlation analysis used in the thesis shows strong relationship between amounts addressed to theatres and the size of the region.
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Artist motivation in theatre
Hasiankou, Artsiom ; Francová, Tereza (advisor) ; Surynek, Alois (referee)
Tématem mé práci je motivace herců v divadelním spolku. Výběr tohoto téma není nahodilý, delší dobu hraji v divadle a zajímá mě otázka, proč lidé obětují svůj čas a sily na neziskové činnosti. Kde se skrývá ta hnací síla, která vede lidí celým jejich životem? Kde se nachází základní pramen jejich zájmů a přání? Jaké síly se nás nutí chovat neracionálně z hlediska formální logiky? Co potřebují od herectví a projevu na jevišti?
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