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Facing new challenges of digitalization in internal communications
Iltis, Martin Erik ; Poucha, Tomáš (advisor) ; Vranka, Marek (referee)
How do organizations communicate to employees in the digital era? And how do they meet their specific needs? This work aims to map the complex knowledge of organizational communication in the context of current trends which have a major impact on organizational communication. Due to technological progress and new digital tools, internal communications are facing new challenges of losing interest and reach of their audience, i.e. employees. In the theoretical framework of this paper, the attempt was to introduce the general idea of communication within an organization, its functions, objectives and strategy. In the following chapters I have introduced the channels which are widely used when reaching to employees. As evaluation of effectiveness plays an important role in this domain, I have pointed out the key metrics which communicators should focus on when measuring internal communications. Communication in the digital era is no doubt a challenge and must change in order to meet the specific needs of the target group, however, what if the challenge lays not in the channel but in the target group? In the practical part I have introduced an example - a multinational company Siemens AG recently introduced a digital tool to share information with its employees - a mobile application. As a major part of...
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Educational programs for the digital libraries sphere and digitisation on information and library science schools in the USA
Jilečková, Šárka ; Drobíková, Barbora (advisor) ; Souček, Martin (referee)
(in English): The aim of diploma theses Educational Programs for the Digital Libraries Sphere and Digitisation on Information and Library Science Schools in the USA is to compare studying programs of chosen schools of information science and librarianship in the USA for digital libraries and digitisation sphere and according to this analysis make some recommendations for ÚISK FF UK. In the theoretical part there are competencies for that field introduced and its development in praxis and education is showed. In the practical part of the work follows the analysis of chosen american schools of information studies (universities Chapel Hill in the North Carolina, Michigan, Boston, Illinois and Syracuse), where the issues of digitisation and digital libraries are taught. Based on this analysis continues the work with some recommendations possible for using in the ÚISK FF UK.
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The introduction of video content in Economia
Chňoupková, Denisa ; Čermák, Miloš (advisor) ; Trunečka, Ondřej (referee)
The bachelor thesis The introduction of video content in Economia deals with one of the essential media trends today, namely growing emphasis of online publishers on the development and production of video content. The author illustrates this phenomenon on the example from the Czech environment, concretely on the example of the publishing house Economia, which in the last two years focused on video production and its range of audio-visual content is constantly expanding. Theoretical part of the thesis describes the phenomena that greatly contributed to the expansion of videos. Primarily, it is the media digitization and also the convergence; furthermore the development of the internet and the emergence and development of new digital media. The author also describes the characteristics of internet video and its various types and finally summarizes the aspects that motivate publishing houses to invest in video content. The practical part is focused on video production of the Economia. The author describes the gradual introduction of video content, the birth of the channel DVTV and last but not least the birth of the Aktuálně.TV - a platform that unites all of the Economia video production. In addition, the author characterizes the look and user interface of the platform and analyses its programs. In...
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Google art project: importance and contribution of the media coverage of cultural heritage
Jíchová, Eva ; Dolanský, Pavel (advisor) ; Štoll, Martin (referee)
Nowdays, cultural institutions use modern ways how to communicate to people. Institutions tend to be interactive and engaging attendes to expositions. Technological improvements bring even new kinds of art pieces presentation. Thesis focuses on virtual gallery concept, called Google Art Project. Concept brings selected art pieces from art colection institutions. Google Art Project has given opportunity to use high quality technology to upload institutional works for free. In fact platform enables closer interaction than before. Work gives complex understanding on project technical and organisational point of view. Further focuses on Czech Google partnership organisations, stress is put on mutual perception of cooperation, technological tasks, views, whole project contribution and at the same time on Google Cultural Institute communication.
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Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years
Brousil, Martin ; Teplý, Petr (advisor) ; Katuščáková, Dominika (referee)
Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years Bachelor thesis Martin Brousil Abstract The rapid development of digital technologies in recent years has influenced the whole business world, with the banking industry being no exception. For banks, it has brought many advantages, such as greater cost efficiency or higher availability of information about clients, but also new challenges for their business models and a growing number of direct and indirect competitors. This thesis analyzes the most salient trends present in the industry: the digitalization of banking, the growing competition, a shift in customer preferences and the stricter regulation of the banking business. Further, it focuses on the decreasing interest rate margin of Czech banks and attempts to find its causes. The size of bank, its cost efficiency and operational risks are identified as important determinants of the margin and also GDP growth and the degree of competition within the sector are found to play their roles in the determining process. At the end, the results are used and the qualitative and quantitative trends are linked together, since, as the author argues, a close relationship between them exists. Keywords Banking, Clients' Preferences, Competition, Digitalization, Regulatory...
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The Archives of the National Theatre in the past and digital presence
Sochorová, Eva ; Římanová, Radka (referee) ; Hantáková, Helena (referee)
The aim of the thesis is to create the documentation basis for the grant project, whose object is to revitalize the archives extensively, all based on the in-depth and comprehensive analysis of the Archives of the National Theatre. It presents the archives as an information system in the digital age above all, but in a broader historical context. It focuses on theater archives and their specifics, including the methodology for archiving. It characterizes the aspects of digital archives affiliated to significant theaters both at home and abroad. It describes the resulting draft of the grant project leading to the solution that should provide benefits for the theater community and the wider public and to transform the archives in a genuinely effective information system. The thesis also tries to search for the meaning and role of theater archives in the background of technological developments. Keywords: Archives, The Archives of the National Theatre, digitizing, theatre, theatre poster, document, collection, production, project, The National Theatre, revitalization.
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Changes of documentary films distribution at local cinemas in digital age
Černý, Martin ; Czesany Dvořáková, Tereza (advisor) ; Bauer, Šimon (referee)
(in English): This thesis deals, in frame of new film history, with the changes in Czech film distribution system connected to cinema digitalisation in the Czech Republic. Generally, the paper focuses on the influence the technological changes have on film distribution and its development in the Czech Republic. Considering the recent emergence of new genres and types of films, the work examines, on the example of documentaries, what effect these changes have on the variety of the Czech digital cinemas programme offer. The case study contained in the thesis explores a process of creating film programme in cinemas of average size Czech cities which do not have to compete with multiplexes. Selected programmers of these cinemas were interviewed in semi-structured interviews in terms of qualitative research, with the aim to determine the decisive factors influencing programming of documentary films in these cinemas. As seen from this thesis, the range of films in the distribution circuit has extended in two ways after the emergence of digitalisation and this development considerably affected the work of cinema programmers. Namely the wider availability of commercially successful films, generating great numbers in box office became a competition for the alternative films (documentaries included). Unlike...
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The Archive of the Prague National Theatre as an information system
Sochorová, Eva ; Vlasák, Rudolf (advisor) ; Štěpanovský, Štěpán (referee)
The aim of the thesis is to analyze the Archives of the National Theatre in Prague as an information system. The thesis describes the archives comprehensively, from its history to the present form, it describes the process of digitizing and archival websites. In detail, it devotes to its collections. The part of the thesis is the analysis of the methodology of theatre archives and overall assessment of the importance of archives for Czech culture including its role in terms of meeting information needs.
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Digital communication technologies and convergence of audiovisual media-Ceska televize and the internet
Kozáková, Anna ; Lokšík, Martin (advisor) ; Moravec, Václav (referee)
The subject of this thesis is developement of the website of czech TV from their founding in 1996 to year 2013. The goal of this thesis is to capture significant points in their changing due to convergence of new and audiovisual media. In the theory, The proces of digitization is described and its impact on audiovisual media. A part of the theory is also developement of the internet and new media. Next, the proces of convergence is describe and its parts, which have impact on journalism. The different views of chosen authors on convergence are ppresented. The practical part concentrates on the developement of czech TV website in chapters, which are divided according to significant changes. The main interes tis in changes in function of the internet as a part ofservice of public media.
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