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The impact of the Media's perceived image on the No Bases civic initiative's development
Remundová, Ivona ; Barša, Pavel (advisor) ; Slačálek, Ondřej (referee)
The thesis is focused on influence of media image on folowing-up activities of the social movement. Thesis analyses the interaction of created media image and subsequent reaction or change of argumentation of the social movement. The analysis deals with the interaction between the media and activists - members of one of the largest civic initiatives of post-revolutionary period - the No Bases Initiative, and the analysis is time-bounded from the foundation of this initiative to the end of 2007. The main part of this thesis is the analysis of several key events organized by the initiative and the media response of these actions. It is outlined how the media analysis were performed - by the testimony of former members. In accordance, the research questions - how was the activity of initiative influenced by interpretations of media outputs and he extent to which the initiative was successful in asserting their arguments and frameworks in the media? The methods of research are participant observation, document analysis, discourse analysis of media coverage and interviews with key players in the initiative. Selection of the analyzed events was based on the fact whether the action was organized in order to attract media attention, search has been consulted with key research respondents.
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The evolutionof the picture of interpreter in selected international and Czech medias
Salajková, Linda ; Čeňková, Ivana (advisor) ; Sládková, Miroslava (referee)
The thesis focuses on the image of interpreter and interpretation in Czech printed media from 1990 to 2012. It aims to explore how interpreters present themselves in media, how journalists present interpreters and whether that image is accepted or not by the public. The thesis consists of two parts. The theoretical part focuses on methods of media and discourse analysis, definition of interpretation, formation of interpreters and professional associations in the Czech Republic. Empirical part analyses more than 800 articles about interpretation and analyses the discourse of Czech media during the period of twenty years. Analysis showed that the discourse changes constantly and the point of view of interpreters on their profession is different from the discourse created by journalists. Empirical part contains a survey which showed, that public opinion on interpreters is different from observed discourse of the media.
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The thematic strukture of the Czechoslovak television broadcasting on February 25th in selected years of the 5th,6th,7th, and 8th decade of the 20century depending on the policy changes of the Communist Party of Czechoslovakia
Kinclová, Dominika ; Bednařík, Petr (advisor) ; Kocourková, Lucie (referee)
The thesis concerns with the broadcast structure of the Czechoslovak Television Channel 1 broadcasting on February 25th in selected years of the 5th, 6th, 7th, and 8th decade of the 20 century. It addresses mainly the broadcast programming, similarities and differences in the program themes. The emphasis is placed upon the evening news program and interpretation of its content. Using the information and confronting it with historical sources the thesis tries to describe the changes in the broadcasting hand in hand with the changes in the politics of the leading Czech communist party as well as with the general mood of the Czech society. The thesis results in several findings of relations between the choice of themes and the current political situation. At the end the findings are generalized into several categories of the mechanisms used by the totalitarian regime to influence the broadcasting.
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Polish-Hungarian Friendship in the Contemporary Polish Press
Apolenář, Jaroslav ; Vykoukal, Jiří (advisor) ; Irmanová, Eva (referee)
The bachelor thesis Polish-Hungarian Friendship in the Contemporary Polish Press deals with the Polish-Hungarian friendship, the phenomenon of traditionally good mutual relations between the two nations, in selected Polish press periodicals (Gazeta Wyborcza, Polityka, Rzeczpospolita and Wprost). Firstly, the phenomenon of the Polish-Hungarian friendship and the relevant situation concerning the contemporary Polish press (especially the ideological and ownership factors) are introduced. Consequently, word frequency analyses and qualitative content analyses of the corpora comprising of articles concerning the Hungarian and Polish- Hungarian history and the peak of financial crisis in Hungary in 2008 are conducted; the individual periodicals are analysed, as well as the groups of titles (liberal and conservative) and all the periodicals as a whole. Lastly, a synthesis of the analyses' results is conducted and the research question, whether any signs of the Polish-Hungarian friendship can really be found in the Polish press and whether they are more significant in the conservative group of periodicals, is answered.
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Aircraft and railway accidents in Czechoslovakia and in the Czech Republic in 1960 - 2008 in daily press
Šírová, Tereza ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Diploma thesis Aircraft and railway accidents in the Czechoslovakia and in the Czech Republic in 1960 - 2008 in the daily press describes ten serious traffic accidents (five airplane and five train accidents), the context and especially the media coverage of these accidents. The thesis describes and compares the media coverage of these accidents in the analysed daily press - in daily newspaper Rude pravo, Pravo, Mlada fronta and Mlada fronta DNES. It shows the changes in the way of media coverage. It also looks for the factors which influenced the way of media coverage. The aim is to show the changes in the methods and results of a work of a journalist and to set them into the historical, political, social and media context. Furthermore, the thesis consists some theoretical parts about aircraft and railway accidents and prevention. The media analysis is contextualised by some relevant media theories and a brief history of media in Czechoslovakia and the Czech Republic in the analysed period.
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CSR of a selected enterprise
Pancheva, Yana ; Legnerová, Kateřina (advisor) ; Koukolíček, Václav (referee)
The Master´s thesis aims to assess the overall CSR strategy of Tesco by using KORP analysis. It also evaluates the CSR projects of the company through media analysis. Research has shown that the company is targeting its activities to social and environmental pillar. They are both ranked above average . The economic pillar has the potential to be improved, therefore there are some recommendation how to achieve it . The work points to effectively set CSR strategy of the company
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Analysis of Volkswagen's crisis communication in the Czech Republic
Hynek, Tomáš ; Postler, Milan (advisor) ; Vomočil, Marek (referee)
This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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Analysis of Crisis Communication in the Babies Switched at Birth in the Hospital of Třebíč Case
Böhm, Jiří ; Lešetický, Ondřej (advisor) ; Rydlová, Jana (referee)
The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.
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Analysis of an environmental conflict - opinions of main groups of the inhabitants in the pond water area on the subject of the presence of cormorants (fishermen and holidaymakers) and media analysis
ŠÍPOVÁ, Martina
The thesis was chosen on the basis of the continuation of the bachelor´s work. This thesis is focused on the literature search of problems of the conflicts between the protection of cormorants and the interest of fishery, further on the media analysis in the Czech Republic and finally on the processing of opinions of various groups of respondents (holidaymakers in the area called ´Třeboňsko´ and Czech fishermen). The opinions of questioned people were obtained from controlled interviews written down and processed in the questionnaires. The available information shows that a number of the protected cormorants is increasing not only in the Czech Republic but all over the world. The increase of the number of cormorant population causes problems especially to fishery, because cormorants cause the damage by catching fish stock. These conflicts in the problem area are mostly promoted in the media. In the problem area there are important opinions of the key groups of inhabitants. Groups of questioned people demonstrated their knowledge: holidaymakers in the area called ´Třeboňsko´ have basic knowledge in cormorants and problems caused by cormorants. On the contrary, fishermen are well-informed about the problem. The fishermen are more interested in the problem. Media are very important for solving conflicts and forming opinions of various groups of people. Media analysis showed that most spokesmen, who initiated writing newspaper articles were just fishermen. Therefore the articles on the cormorants are negative and without opinions on the spokesmen as member of general public or academics. Results of the sociological analysis have feed back on the results of the media analysis. It was found out that in the Czech Republic there had not been drawn up any management of fish protection againts cormorants. That is why I prefer to suggest the management in the near future. I recommend to follow the existing foreign management, forexample, in Great Britain. Further, I propose to change the Czech legislation for lower payment of the compensation for the damage caused by cormorants.
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