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Analysis of the impact of the conversion of printed newspapers to online versions of information on extremist groups
Křížová, Kristýna ; Trampota, Tomáš (advisor) ; Poštulka, Filip (referee)
KŘÍŽOVÁ, Kristýna, The impact of Internet Versions of Printed Newspapers on Information about Extremism, Faculty of Humanities, Charles University, Prague, 2010, diploma thesis ------------------------------------------------------------------------------------------ Key words: electronic media, printed media, audience ------------------------------------------------------------------------------------------ The theoretical part of the work concerns the possible consequences of transforming printed media into electronic form with respect to the reporting of extremism. A cultural approach was selected which highlights the way in which the final form of a report and its interpretation is subject to cultural factors. The work draws on the Three Party Model of Communication Situations devised by Winfried Schulz, which models the mutual relationship between the three protagonists of an event - the main figures (representatives of extremist movements), journalists (mass media - Internet sites), and the audience (readership, recipients). Investigation of the possible interest of these three parties in information on extremism is considered on the basis of theories of critics of contemporary media. Interpretation reveals the difficulties associated with transforming the daily papers into electronic news sites and...
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Why do People Watch News on Television? Factors that Influence TV Ratings on ČT1 and TV Nova
Šponerová, Klára ; Pavlík, Petr (advisor) ; Soukupová, Blanka (referee)
Bachelor thesis "Why people watch broadcast news? "deals with factors, which influence ratings of main broadcast news of two chosen television chains, CT1 and TV Nova. The theoretical part names solutions related with factors which influence percentage of ratings of the main broadcast news of the chosen television chains. The practical part analyse semi-structured interviews focused on verification of named factors on spectators of chosen television chains. This thesis is the way, by which we should accept to research of television ratings
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The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Diploma thesis "The history of television audience research methodology in Czechoslovakia and in the Czech Republic" deals with measurement methodology of TV ratings with focus on the recapitulation of the whole process of data acquisition. In the first part of the work, the author approaches theories about audience measurement and social use of television. The following part already concentrates on the development of the audience measurement methodology from the diary method to electronic measurement. The diary method measurement is divided into three periods: measurement before 1970, surveys in 1970 - 76, measurement after 1976. As for electronic measurement author deals with measurement methodology and development of new technologies. The work is enclosed by the brief summary of the audience measurement methods in other selected countries.
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Tje evolution of television and its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Identity Background
Kleinerová, Zuzana ; Kleinerová, Klára (referee) ; Klodová, Lenka (advisor)
Diploma thesis Background identity is a series of events through which I am trying to find a harmony between the magic of art and life. I decided to initiate the situation, "performance" mediating an authentic, strong feelings. I tend to performance associated with life in the self-reflective approach. Based in my own performative practice in which the strength and authenticity is reflected primarily in the exchange of energy between the audience and the performer. I started to define an ideal conditions for performance to achieve this exchange, authentic experience and mutual perception of the situation within the relationship between "performer" and "spectator". In November 2015 I planned "authentic performances " series . The mutual forming of "performing" act I have anchored in the concept of identity, which is infinitely formed in relationships and the never-ending negotiation process. In the name of authenticity I am exposing myself within the anonymity of public space and waiting for the moment of identification. Waiting for concrete spectator who is already a part of me within a certain social role. Unexpected intervention into the everyday life of concrete person make the opportunity of authentic experience. Experience which is a part of his everyday life completes the action, giving the context. During the realization I got the opportunity to exhibit in the Palais de Tokyo. Aware of the significance of this opportunity for the development of my own artistic career I have decided to accepted it as a challenge. Although the terms of institution are utter contradiction of those conditions I had defined previously for authentic experience. In the name of authenticity and my principles I decided to be present in the role of spectator. To be invisible to this prestigious gallery. Be invisible to the artistic group Delta Total through which I had the opportunity to exhibit. To be inside and outside in the same time. The starting point of the last part is a necessity with the goal to get a master's degree. The necessity of outcome for jury can also betray my ideals of living authentic event. I should mediate all the experience of past events (to date 20th of April- thirty-three events) which happened in so many different places in the space of "Malá Amerika" in Brno...
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Process of creating a visual concept of an audiovisual work
Lukomskaia, Valeriia ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
The thesis discusses the process of creating a visual concept from the script to finished audivisual work. The theoretical part contains defenition of term audivisual work, analysis of options of visual means of expression and the ways it effects the perception of the audience. The practical part demonstrates how obtained theoretical knowleges can be applied in practice. The thesis might be used as a guide for aspiring film directors and cameramen. It also might seem interesting to movie lovers who would like to take a look on audiovisual works from the more specific perspective.
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Development of creativity during the formation of the belly dance performance with regard to the requirements of the current audience
VÁŇOVÁ, Dominika
Work deals with the application and development of dancer creativity of oriental dance in the creation of performance for today´s audience. This work is clearly theoretical and it is divided into four chapters. The first chapter deals with creativity, historical development of its concept, personality influencing individual creativity and creativity barriers. In the second chapter we talk about oriental dance, its history, current use and positive impact on women´s health and psyche. The next chapter covers contemporary audiences and its requirements for live dance performance. I mention external influences that shape these requirements. The last chapter describes basic building blocks forming a dance performance as a whole. There are also mentioned moments developing creativity of dancer during creation of the performance and the performance itself.
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Logistic processes in the preparation and implementation of shooting a TV show on Czech TV
Borovcová, Julie ; Mervart, Michal (advisor) ; Bareš, Jindřich (referee)
Bachelor thesis concentrates on analysis of logistic activities in the process of creating a TV show on Czech TV. The objective is to discover and describe the key logistic activities and identify its strengths and weaknesses of this process. The secondary objective is to form recommendation for possible improvements. Two main parts divide this thesis. Theoretical part has been prepared on the basis of the summary information from the technical literature data and this forms introduction to Czech TV. Exact procedure of filming TV shows is was based on interviews and personal meeting with one of the employees of Czech TV, specifically with the head of production. Final comments has been made by comparing of theoretical knowledge and found information.
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Elite and Mass Culture in the Cinema of the Czech Republic
Vondráková, Tereza ; Hanzlík, Jan (advisor) ; Čížek, Tomáš (referee)
The bachelor thesis focuses on the difference between elite and mass culture in cinema from theoretical and practical point of view. The first part of the thesis addresses the description of both types of culture (elite and mass) and it focuses also on the historic moments that are essential for that kind of division in cinema. The empirical part describes Czech cinema. It explains what types of movie theaters are associated with elite and mass culture in cinema and what types of programs, audience and ticket prices are connected with it. The last part of the thesis focuses on the survey of audience preferences.
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