Original title: Vývoj metodiky měření televizní sledovanosti v Československu a České republice
Translated title: The history of television audience research methodology in Czechoslovakia and in the Czech Republic
Authors: Vitková, Zdeňka ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Abstract: [cze] [eng]

Keywords: audience; measurement; peoplemetr; rating; survey; television; měření; peoplemetr; publikum; sledovanost; televize; výzkum

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/23743

Permalink: http://www.nusl.cz/ntk/nusl-278522


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-04-25, last modified 2022-03-03


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