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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Marketing Strategy of Company MOTORTEC, Ltd.
Pócsová, Lilla ; Tregler, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.
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Proposal to Change the Communication Mix of the Selected Company
Jančová, Vendula ; Ondroušková, Renata (referee) ; Kaňovská, Lucie (advisor)
The main goal of this thesis is to propose a change in the communication mix of a selected company. The first part of this thesis deals with defining concepts and theoretical knowledge in the field of marketing and marketing communication. In the second part, analyzes of the company and its surroundings are carried out according to the available information. The results of the analytical part are the basis for determining the proposal for changes to the communication mix, found in the third part.
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Sales Promotion and Advertising of a Specific Product
Nejeschleba, Radek ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on finding the ideal form of marketing communication, including advertising and sales promotion for a book on bitcoin, which the author will publish in 2022. For this purpose, various types of marketing analysis are used. Based on these analyses, a possible solution for successful marketing communication is proposed. Special emphasis is placed on sales promotion and advertising.
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Sales Promotion and Advertising of Company
Berdnyk, Dariia ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of marketing communication florist shop „Květiny u pošty“ in order to improve the area of sales promotion and advertising, the essence of which is explained in the first, theoretical part of the thesis. The practical part deals with the presentation of the company and at the same time analyzes the current marketing situation. On the basis of the partial analyses carried out, options for enhancement are proposed. These recommendations are suitable for improving sales promotion and advertising, which will lead to an increase in the sales of the analyzed company, the number of new customers and the satisfaction of their needs.
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Risks in Marketing Communication Management
Benešová, Eliška ; Hladíková, Jana (referee) ; Schüller, David (advisor)
Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objective: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. It were used qualitative research methods, such as focus group and in-depth interview. Also these methods of qualitative research together with informal interviews helped to analyse the appropriate tools of marketing communication. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. Realizing adverts on social network is planned for Facebook and Instagram platforms, which are currently a very powerful tool for marketing communications. PPC ad placement is designed for Google's web search engine, which also has a high potential for marketing communications. Other elements of the proposed marketing communications are questionnaire, e-mailing, search engine optimization and competition. The...
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objectives: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. The advantage of the created marketing communication is its practical applicability in the business plan, which will be realized at the beginning of the new year. Keywords: Questionnaire, Email, Sales Support, PPC Advertising, SEO, Social Media
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Communication campaign of adidas Czech Republic for Energy Boost product
Šenkárčin, Jakub ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Titel: Communication campaign of adidas Czech Republic for Energy Boost product The Objective of the Thesis: The objective of this Bachelor thesis is to propose enhancements and recommendations to adidas Czech Republic on their communication campaign related to the launch of Energy Boost product. The recommendations come from a primary analysis of the campaign. Method: Multiple methods of qualitative analysis were used in the research section of the thesis. The communication campaign was analyzed using a case study, direct observation, and document analysis. The data collection process was facilitated by a structured interview with an employee of the marketing department of adidas Czech Republic. Results of the Bachelor thesis: The conclusion of the paper evaluates the communication campaign and proposes improvements to its implementation. Guerrilla marketing, creation of a training group before the Runczech.com event, promotion of the product in specific institutions, and the "adidas vás naučí běhat!" project are among the notable suggestions. The cost of these enhancements was estimated to approximately CZK 220,000. Key words: Communication, promotion, campaign, sales support, advertisement
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