Original title: Marketingová strategie společnosti MOTORTEC, spol s r.o.
Translated title: Marketing Strategy of Company MOTORTEC, Ltd.
Authors: Pócsová, Lilla ; Tregler, Jiří (referee) ; Koráb, Vojtěch (advisor)
Document type: Master’s theses
Year: 2012
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zaoberá marketingovou stratégiou spoločnosti Motortec, spol. s r. o. Firma je autorizovaným predajcom vozidiel značiek Fiat, Alfa Romeo, Lancia a Jeep a poskytuje autorizovaný servis vozidlám všetkých značiek. V spoločnosti chýba osoba zodpovedná za marketing, preto je cieľom práce navrhnúť marketingovú stratégiu firmy. This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.
Keywords: advertising; communication mix; customer; marketing; marketing strategy; sales support; service

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11217

Permalink: http://www.nusl.cz/ntk/nusl-544580


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses