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Product launch to eCommerce market in Procter & Gamble, s.r.o.
Macků, Milan ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic.
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Types of eshops and promotion on the internet
Kučera, Antonín ; Pour, Jan (advisor) ; Oganesjan, Narek (referee)
Paper deals with the currently available solutions, online stores or eshops and shows the possibility of promoting them on the Internet. The first part focuses on different types of solutions of eshops and tries to emphasize their individual advantages and disadvantages, and functionality. Next part focuses on the promotion on the Internet itself and explains the key concepts and tools such as SEM, SEO, PPC, copywriting, banner, affiliate, and others that can be used to promote the eshop. For completeness there are given the less-used tools as Advergaming, video ads and more. The last part is devoted to future developments in the eshops and their possible promotion. There are also described possible trends, methods and technologies that are most likely to be used in the next few years. The work also includes some recommendations based on personal and practical experience in this area. These recommendations can not be taken as face value, but you it can be used as guidelines.
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Application of marketing instruments in the eshop e-profess.cz
PAPEŽ, Vladimír
The main aim of my Bachelor{\crq}s thesis was to suggest innovations in the e-shop known as Profess Consulting s.r.o. Those innovations were based upon the analysis of the current state of using marketing tools in this chosen retail subject. The analysis of the current state was done by studying the literature, creating and distributing a questionnaire and through guided interviews with the manager of this e-shop. When this analysis was completed, I was able give some recommendations for the improvement of the current state of this chosen e-shop. It{\crq}s necessary to simplify the running of this e-shop and create better goodwill.
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A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
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CMS Drupal and its extension to eshop module
Lilák, Jan ; Kunstová, Renáta (advisor) ; Benáčanová, Helena (referee)
Aim of this bachelor's thesis is to define all the requirements for functions in eshop made with content management system Drupal for a specific company, whose most unique requirements are localization of eshop content to different world languages and possibility to display and to pay prices in different world currencies. Another aim is to choose a proper solution and identify limits caused by the combination of the solution with Drupal. To fulfill these aims it is mentioned all the necessary information about the company and its needs according to this thesis, requirements for functioning are analyzed, thanks to which it is chosen the proper one. To choose the proper one it was searched through different internet forums, since there is a complete lack of documentation in form of books and partly lack of online documentation. The main contribution of this paper is that it gathers important information of chosen eshop in one place and therefore may be useful for anyone who is attracted in implementing chosen eshop solution.
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Business success of eshops and its evaluation
Hradcová, Monika ; Kališová, Libuše (advisor) ; Kraucher, Marek (referee)
This diploma thesis is focused on business success of eshops concretely usability, credibility, accessability, competitive advantage and some types of promotion(PPC, SEO, email marketing). This work also describes way of evaluation of business results and KPI-driven management. In practical part of the work there is eshop www.ceskeskolky.cz analyzed. On the basis of some methods (SEO analysis, Usability testing, etc.) particular suggestions and recommendations are made to improve business results of this eshop.
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Electronic shop
Jirsa, Tomáš ; Nekvasil, Marek (advisor) ; Nemrava, Jan (referee)
The output of these Bachelor theses is a web application encouraging internet sale of goods which satisfies functional requirements emerging from the needs of managers. In addition these theses describe factors leading to increase the success of internet shops within the Czech environment. Thus found facts are then used to realize this application itself. These theses can also serve as a manual for entrepreneurs who are about to enter this market segment. Just as well it can inspire managers of already established shops. Attached you will also find a DVD containing complete source codes and documentation of the designed electronic shop. The application itself has been created by using a scripting language PHP and database system MySOL and is distributed under GPL license.
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Výběr poskytovatele aplikačních služeb
Martinec, Jiří ; Voříšek, Jiří (advisor) ; Vít, Miroslav (referee)
Cílem práce je vytvoření detailní analýzy návrhu webové aplikace ?Průvodce výběrem eshopu?. Tato aplikace je určena převážně pro vedoucí pracovníky malých a středních podniků, kteří se rozhodli pro zřízení internetového obchodu pro prodej svých produktů a služeb. Hlavní funkcí průvodce je pomoc uživateli při výběru optimálního systému pro provoz internetového obchodu formou ASP. Průvodce provede uživatele krok za krokem parametry, které nabízejí dostupné systémy.
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