|
|
The analysis of factors affecting the crisis immunity and preparedness of company in tourist trade sector
Šefčíková, Lucie ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
The main aim of this thesis is to analyse actual development of company in tourist trade sector and focus on threats and risks of business in this field. The theoretical part is focused on the tourist trade area and at the same time it reports common information about crisis management. It also defines methods of analysis, which can be used in order to achieve better immunity and preparedness of company against any criris. Afterwards in practical part the thesis describes surveyed hotel Krystal and with the help of SWOT analysis and another three methods discloses threats, which are actual for the hotel. From results of all analysis follows that the hotel is going strong in crisis management field. Despite it I tried to draw up some proposals and recommendations, which can level the current crisis immunity and preparedness of the hotel up.
|
|
|
Marketing of the hotel Best Western Kampa
Bubla, Ladislav ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The bachelor thesis deals with the development of tourist's accommodation in Prague with the focus on the competition of the hotel Best Western Kampa. The thesis also analyses currently used components of the marketing mix of selected hotel and proceeds its SWOT-analyse. On the basis of synthesis of ascertained information it suggests the conceivable recommendations.
|
|
|
Marketing communication (demonstrated on hotel Golf Praha)
Kadlecová, Alena ; Indrová, Jarmila (advisor) ; Eliáš, Vratislav (referee)
Marketing communication (demonstrated on hotel Golf Praha) The aim of this thesis is to define criteria of marketing communication in the field of hospitality. One part of the thesis is focused on evaluation of hotel Golf Praha communication according to its quality and efficiency. Benefits should be definitely eventual suggestions for improving the communication and its quality, or changes that should actuate on clients as effectively as possible to help reach better commercial results.
|
|
|
The Prague Real Estate Market
Chovanec, Roman ; Krejčí, Filip (advisor) ; Milek, Lubomír (referee)
This thesis is an analysis of the major segments of the real estate market in Prague. It covers office, retail, industrial, hotel and residential real estate and the investment market behind these segments predominantly from the perspective of an institutional investor. In the thesis, theoretical fundamentals behind real estate development are connected to the present state of the market. The thesis provides an overview of the supply and demand, prices, yields, vacancy rates and major trends or developments in each segment. The analysis of the present state of the market is also connected to the economic crisis. The thesis covers both the reasons behind the depressed and dormant state of the market and emerging trends into the years ahead.
|
|
|
Specifics of accounting and final accounts by the hotels
Pavlasová, Lenka ; Müllerová, Libuše (advisor) ; Rauš, Jiří (referee)
Hotel is an enterprise with a wide range of services for tourists and this thesis focuses on the description of the activities of the accounting point of view. In the first part of thesis I define the development of tourism, which of course belongs to the hotel. In the next part I attend to legislation, which is used in the operation of the hotel. I next describe the accounting specifics of the hotel activities, and finally dealing with the final accounts by the hotel.
|
|
|
Marketing of spa hotel services
Vaňková, Lucie ; Střítecký, Rudolf (advisor) ; Frková, Ludmila (referee)
My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
|
|
|
Management and organisation of the hotel Residence Agnes
Tasci, Iulia ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
The aim of Bachelor's paper is to analyse the methods and types of management and organisation of the hotel Residence Agnes. First part contains theoretical material, main definitions, classification of the hotels and types of management. Second part is consisted of practical using of the types of management, of analysis of organisation and management and of few advices for improving the situation in the future. Last part has a small guide about opening a hotel and some tips for doing it well. It is a some kind of summary of all knowledge got during the Bachelor's degree studies.
|
|
|
Creation of a holiday package in the context of domestic tourism
Pfauserová, Lenka ; Petrů, Zdenka (advisor) ; Netková, Jarmila (referee)
This thesis is focused on issues relating to the activities of travel agencies, namely the creation of the product in the context of domestic tourism. Its aim is to create a holiday package that will be able to compete in the competition and will enjoy the interest of many people. The southern part of the Pilsner region is the final destination, it has a big potential for a tourism developlment due to numerous historical sights and beauties of nature.
|
|
|
Analysis of Marketing Mix Tools of the Hotel U Města Vídně
Bednářová, Zuzana ; Luštický, Martin (advisor) ; Vitovská, Helena (referee)
The bachelor thesis analyses currently used components of the marketing mix of selected hotel. The thesis is primarily focused on the analysis of the communication mix. It also analyses the organization macro-surroundings and micro-surroundings and it tries to define the profile of typical guest of the hotel and his/her needs with regard to the marketing mix. On the basis of synthesis of ascertained information it suggests the conceivable recommendations.
|
|
| |
guest ::
