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Business Plan
Sýkorová, Lucie ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Cílem této práce je vypracovat podnikatelský plán na zahájení provozu nové kavárny. Vlastnímu plánovému dokumentu předchází teoretické vymezení pojmů podnikatel a podnikání, definování možných bariér vstupu do podnikání v České republice i v zahraničí, právních forem podnikání a určení specifik podnikatelské činnosti v pohostinství. Součástí práce je návrh možné podoby plánu, jehož pilíře tvoří analýza externího prostředí (pomocí PEST analýzy, Porterova modelu pěti konkurenčních sil aj.), marketingový plán a finanční plán. Samotný dokument "Podnikatelský plán: provozování podniku Kavárna XY, s.r.o." je pak vypracován na základě výše zmíněné teoretické předlohy.
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Business plan: Café with concept of selling design products
Poláková, Nikola ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
The main aim of this Master's Thesis is to introduce a successful business plan with the unique concept of café, selling point and showroom that will be realistic, cost-effective and attractive for customers. The Thesis is divided into two main parts, the theoretical one and the practical one. The theoretical part includes basic information designed for aspiring enterpreneurs. In this part there are described fundamental concepts associated with doing business, Lean Canvas model as well as terms and structure of business plan. The practical part relies on the information contained in the theoretical part and represents the business plan of a company "Café at the Watchamker". In this part of the Thesis there are results of market research, competition analysis, customer characteristics, financial analysis, SWOT analysis and business risks analysis. In conclusion of this part there is evaluation of success and feasibility statement of the business plan.
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Business Plan
Procházka, Jan ; Kovář, František (advisor) ; Řepová, Helena (referee)
Main aim of this diploma thesis is business plan for small cafe in Liberec. Cafe will besides classic cafe service provide services for cyclists - who are main target group. Document is divided into two parts. Theoretical part contains information about what is a business plan and its requisites. Actual business plan is presented in second, practical, part.
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Source Materials for Establishing a Businesses - Cafe
Kumstová, Lucie ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The main purpose of this thesis is to decide, if it's efficient to open cafe at Prague 11. The cafe Minima s. r. o., should be quiet and comfortable place for sitting down and enjoying fine products. The first part summarizes theory needed. At the second part will be stated what's the cafe orientation -- vision and mission - based on the public opinion polls. Next comes the exploration of surroundings with help of Porter and PEST analyses. At the end will be numeric formulation and calculation of possible profit and return of investment. The outcome of thesis is decision about opening or not opening the cafe.
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Foundation of business in the fiels of hospitality
Fikotová, Zdeňka ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this thesis is creation of business plan of café in České Budějovice. The thesis is divided into two parts -- theoretical and practical. The theoretical part is about basic terms, general description and structure of business concept. In practical part, there is written the complete business plan of Theatre café and wineroom. The practical part deals with specific business plan that verify the theoretical process in practise and shows that the project is viable and it has chance to be successful.
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Business plan
Bartoš, Pavel ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
The goal of this thesis is to create business plan describing the establishment of cafe with high quality wines in Blansko. The work is divided into theoretical and practical part. The theoretical part describes the business plan generally and provides supplementary information.The practical part is focused on developing the business plan. The aim is to provide high quality and realistic overview of the situation and development of company. Key areas are mainly analyzes (SWOT, PEST, Porter's five forces), marketing and financial part.
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Marketing difficulties of gastronom companies
Šetenová, Barbora ; Procházková, Markéta (advisor) ; Boučková, Jana (referee)
The aim of this Thesis is to point out the negative and positive aspects of marketing in gastronomy. Especially in marketing communication, pricing and creating of united corporate identity. The work consists of research, including expert's and customer's views. The core research concerns the motivation of culinary schools students to study and work in this field. Practical examples are primarily focused on sales promotion, media relations and processes that should be followed in café industry. The conclusion summarizes the key findings of all research undertaken.
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