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The usefulness of Pay-Per-Click internet advertising campaign in marketing strategy of company
Černý, Jakub ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This paper is focused on analysis of internet advertising and its role in marketing communication. The paper determines general methods and instruments of internet marketing and describes internet advertisement in comparison with traditional advertising media. In more detail the paper is focused on description and explanation of effect of Pay-Per-Click advertisement campaigns. The options of their usage and recognized differences are explicated by practical instance of marketing strategies of real companies.
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Internet Advertising Campaign of Educational Institution
Novák, Michal ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
Tertiary education is undergoing and will go through many political, demographic, as well as market changes. These changes should lead universities to respond in a certain way to avoid existential problems that may ensue. One way is to use marketing tools for promotion of their educational programs. This thesis deals with the essence of marketing management of a university and its broader context of promoting the school outside. Identifies ways to effectively promote the university on the Internet with specific examples of internet marketing campaigns of Faculty of Management, University of Economics in Prague in order to increase demand for undergraduate education program at the faculty.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Google AdWords and its use in marketing
Tůmová, Květa ; Sedláček, Jiří (advisor) ; Pelc, Václav (referee)
This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
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Compare Pay per Click system implemented in the example of an advertising campaign.
Krejčí, Jiří ; Gála, Libor (advisor) ; Cerman, Michal (referee)
The aim of this thesis is to present advertising on the internet with the main focus on the following questions: what are the most important forms and what are the current and future trends in the advertising business industry. The main objective of this thesis is to compare different systems of Pay per click on the Czech internet in terms of their performance. Testing PPC system, an ad campaign for the company Kremo was created. This ad campaign was run on three major web sites which are available in the Czech internet market. These are Google, Seznam, and Centrum. Based on the results, the author evaluates which of those servers is the best for the campaign.
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Internet Marketing - the effectiveness of PPC advertising campaigns
Neugebauer, Josef ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of bachelor thesis was to settle the theoretical concept of online advertising formats, among others, to distinguish different types of online advertising, and specifically to document the bases of PPC advertising. Then compare and define the current PPC systems. In the practical part of bachelor thesis describe how to create a simple PPC advertising campaigns, as well as commenting on the results achieved during the reporting period and evaluate the effectiveness of campaigns.
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Improving the competitiveness of e-shop using internet advertising
Vaněček, Jakub ; Střížová, Vlasta (advisor) ; Kvapil, Petr (referee)
The subject of thesis is examining the impact of internet advertising and web site usability on the competitiveness of internet commerce. The aim of this work is the successful application of theoretical knowledge to practical examples of e-shop Lahůdkářství Jan Paukert. This application should show an increase in attendance and achievement of higher sales. The work is divided into two parts: theoretical and practical. The first part is focused on theoretical knowledge in the field of usability and web ads, the second deals with their application to the internet shop.
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The use of Internet in business in Czech Republic: analysis
Tsarazon, Alana ; Sedláček, Jiří (advisor) ; Farník, Jan (referee)
This diploma thesis analyses the use of Internet in business in Czech Republic. The thesis is divided into several chapters, where the author briefly discusses the development of Internet infrastructure in Czech Republic and the history of Czech e-business. Furthermore the author discusses and analyses the use of Internet and related services and tools for business in Czech Republic. The payment systems and methods of Internet advertising are discussed and individually compared in a separate section of the thesis. Chapters 3 and 4 analyze current (February 2009) statistical data on Internet use in business in general and for the Internet advertising market in detail. Finally, the author points out some common mistakes entrepreneurs make regarding the use of Internet.
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Banner Advertising
Majoroš, Miroslav ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.
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Analysis of the communication mix of the Memos Software s.r.o. company
Pikartová, Ivana ; Zamazalová, Marcela (advisor) ; Kudláček, Petr (referee)
The thesis is focused on the analysis of the communication mix of Memos Software s.r.o. company which develops the custom software. Before the main analysis the theoretical part takes place in which the traditional components of the communication mix are explained. After that the attention is oriented on the communication mix which is done through the internet. In the practical part the analyzed company is introduced and after that the contemporary status of its communication mix is being described. Based on the analysis in the end of this thesis the recommendations are given with the aim to retrieve the imperfections and to optimize the communication mix of this company.
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