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Suggestion of a communication strategy of a product GoGirl with a view to the Czech market
Horká, Sabina ; Mikeš, Jiří (advisor) ; Khelerová, Vladimíra (referee)
The Master Thesis deals with the marketing communication planning process of a product GoGirl. The aim of this thesis is to find the way of the optimal combination of communication tools and its utilization which not only will respect the conditions of the Czech market but also due to which appointed communication goals will be fulfilled. Furthermore, the thesis takes into account the issue of limited financial resources not only of small entrepreneurs but, thanks to the growing pressure for the cost reduction, also of big corporations. Due to this fact, the thesis examines how to create an efficient communication strategy both with the usage of unconventional marketing methods but also with the maximum respect of all marketing approaches.
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Education of Religion at the Conservatory of Jan Deyl
Podéšťová, Martina ; Eliáš, Vojtěch (advisor) ; Kuźniar, Mariusz (referee)
Education of Religion at the Conservatory of Jan Deyl English annotation The goal of this work is to handle the issue of religious education at the Conservatory of Jan Deyl in Prague given the type of students and the specific conditions of the school and study on it. Tradition of teaching blind people from ancient times to the present shows understanding of social change in relation to disadvantaged fellow citizens. Specific profile of the school Jan Deyl Conservatory in Prague and its students was formed gradually in the light of the company until today. The school now produces graduates capable of concert and teaching activities. However, their possibilities are still limited with regard to their visual and sometimes combined disabilities. This disability can sometimes be largely offset by the various tools that can greatly assist in teaching of religion. Due to the personal situation of students is very important personality of teachers of religion. Hours of religion are at the Conservatory specially designed and oriented with regard to the specific problems of students. keywords: Conservatory of Jan Deyl blind teaching blinds Education of Religion visual and combined disabilities
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Positive influence sphere of tourism in marketing due to innovative technologies
Mališ, Daniel ; Postler, Milan (advisor) ; Petrů, Zdenka (referee)
Diploma thesis deals with the positive influence on the tourism sector in marketing due to innovative technologies. The main objective of this work is to acquaint the reader with the basic typology and characteristics of marketing tools, with particular emphasis on selected species, taking into consideration the specificities of the tourism industry and based on the business described company. The whole concept is designed to reflect the very real conditions, focusing on the possibility of using various communication tools in terms of limited financial resources. Assumption is that despite the limited budget for marketing department, which does not allow the use of marketing tools is applying appropriate communications mix to create an effective form of promotion. Another point is the claim that the shift from the concept of "learning organization" to the concept of "mutually learning organization" and build a lasting relationship of partnership, allowing to obtain a competitive advantage.
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THEORY OF BUSINESS PROCESS REENGINEERING AS ONE OF THE EFFECTIVE MANAGERIAL TOOL IN TIMES OF ECONOMIC DOWNTURNS
Denysenko, Stanislava ; Basl, Josef (advisor) ; Novotný, Ota (referee)
Business process reengineering (BPR) was analyzed as one of the approaches to considerably improve the performance of the enterprise. The actuality of BPR in times of economic downturn was evaluated. The historic evolution of the concept was examined and findings about the economic nature of BPR emergence were made. The dependence of BPR actuality and simplicity of BPR usage on the level of enterprise business process maturity was shown. A conclusion about optimal point was made via depicting the interrelations graphically. Advantages of BPR usage for enterprises of different sizes were proved and specified. Benefits of BPR were compared with benefits of other related methods like ERP, JIT, TQM and Continuous Improvement. The future possible development of the BPR was analyzed. There offered possible further directions of research in the area of BPR based on current limitations of the concept. Results of the research may be used in companies of maturity level one to three, taking into account size of the company and current state of business process maturity.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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Age specificity of \kur{Cryptosporidium} spp. infecting pigs.
JENÍKOVÁ, Martina
Two species of Cryptosporidium are routinely found in pigs: Cryptosporidium suis and Cryptosporidium pig genotype II. Identification of Cryptosporidium species and genotypes currently relies on molecular methods such as polymerase chain reaction (PCR) followed by restriction fragment lenght polymorphism (RFLP) or gene sequencing. However their applications are limited in identification of mixed infections. To overcome this problem, novel species specific primers were developed in this study. A total of 457 pig fecal samples were collected and examined using microscopy and molecular tools including PCR-RFLP, species or genus specific nested PCR and sequencing. Of these, 12.8 % were microscopicaly positive for oocysts presence and 36.5 % using molecular methods. While PCR-RFLP with genus specific primers revealed 1 case of C. suis and Cryptosporidium pig genotype II mixed infection only, nested PCR with species specific primers identified 41 cases of mixed infections. Our results showed that C. suis is infectious for all age categories of pigs and Cryptosporidium pig genotype II has been found in animals older than 6 weeks of age. Morphometric analysis proved oocyst size difference between both pig specific Cryptosporidium spp. Histological examination revealed that Cryptosporidium pig genotype II infects epithelia of both small and large intestine.
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Sharing of Information and Knowledge in Internal Organization Communication
Hrubá, Eva ; Sluková, Petra Zia (advisor) ; Dombrovská, Michaela (referee)
The dissertation considers information and knowledge sharing in internal communication of organization. It describes the process of information and knowledge sharing and highlights the factors that have effect on it. Furthermore, the effect of information and communication technologies use on the process is discussed. Information and knowledge sharing among employees can be managed in particular by creating a favourable organizational climate, strengthening relations between employee and organization and motivating employees. Information and communication technologies enable this process by overcoming communication barriers, however their effect on sharing of information and knowledge is limited and depends on concrete tools [Author's abstract]. 5
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Authorized Capital of Stock Companies, its Formation and Protection
Mancelová, Silvia ; Černá, Stanislava (advisor) ; Zahradníčková, Marie (referee)
Résumé Authorized Capital of Stock Companies, its Formation and Protection Czech legal regulations related to authorized capital stem from the European concept of the real formation and preservation of the authorized capital that leads particularly to providing minimum guarantee rate of the stock company to its creditors. Authorized capital is an abstract number and it expresses the financial value of assets invested in the stock capital by its partners. The Commercial Code shall expressly stipulate the duty of authorized capital formation for the limited liability company as well as joint- stock company. The duty to form authorized capital at their formation may be indirectly permitted also for limited partnerships. In professional literature, the three basic functions of authorized capital are traditionally listed. Guarantee function, authorized capital as profit and loss measure and authorized capital as a mean to specify partner's share in the company. The concept of real authorized capital formation adopted by most European legal systems is based on achieving correspondence between the authorized capital and real capital and capital preservation through protective rules. Legislator's protective tools include the ban on return of deposits, ban on acquiring own company shares, compulsory reserve fund...
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Registered (prescribed) capital of capital companies, its creation and protection
Mancelová, Silvia ; Černá, Stanislava (advisor) ; Zahradníčková, Marie (referee)
Résumé Authorized Capital of Stock Companies, its Formation and Protection Czech legal regulations related to authorized capital stem from the European concept of the real formation and preservation of the authorized capital that leads particularly to providing minimum guarantee rate of the stock company to its creditors. Authorized capital is an abstract number and it expresses the financial value of assets invested in the stock capital by its partners. The Commercial Code shall expressly stipulate the duty of authorized capital formation for the limited liability company as well as joint-stock company. The duty to form authorized capital at their formation may be indirectly permitted also for limited partnerships. In professional literature, the three basic functions of authorized capital are traditionally listed. Guarantee function, authorized capital as profit and loss measure and authorized capital as a mean to specify partner's share in the company. The concept of real authorized capital formation adopted by most European legal systems is based on achieving correspondence between the authorized capital and real capital and capital preservation through protective rules. Legislator's protective tools include the ban on return of deposits, ban on acquiring own company shares, compulsory reserve fund...
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