National Repository of Grey Literature 197 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
Public Relations in Agencies
Houda, Jan ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
My work contains 4 main parts, what are Public Relations in theory, what is current situation on Czech PR market, work and agenda in agencies and finally my own research through general public about PR knowledge. My sources were mainly reference books, articles and researches from the internet, presentations of czech PR experts and personal interviews with them. In my bachelor thesis I successfully achieved the researched goals.
Motivation factors of VŠE students
Kykalová, Eva ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The dimloma thesis is dealing with factors of motivation. The main aim of the thesis is to evaluate, characterize motivation factors of students. This thesis is divided into three chapters. The first two chapters are theoretical ones and the third represent a practical part. The first chapter is focused on motivation and the second one discribes factors of motivation. The third part is based on the research.
Social Media effect on Answear CZ company
Zuková, Nela ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The dissertation Social Media effect on Answear CZ company focuses on marketing and on-line marketing issues and social media potential in terms of business performance and marketing awareness. In the theoretical part, a marketing and on-line marketing will be defined and described, followed by social media and possibilities of their application in business, such as Facebook, Instagram, Twitter and others. In practical part, a social media strategy of Answear CZ company will be presented, discussed and evaluated as well as its effect.
Marketing Communication of Young Banks on the Czech Market
Tuček, Daniel ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The diploma thesis deals with the analysis of marketing communication of young low-cost banks, which, due to their entry into the Czech market, caused revolution not only in the sphere of the bank fees. Among the selected young banks are the organizational unit of the Polish bank mBank, the purely Czech Fio Bank, Air Bank, which is part of the PPF financial group of Petr Kellner and Equa Bank, which is currently one of the fastest growing banks in the Czech market. The theoretical part deals with the marketing mix of goods, services and defining the specific features of the banking sector. Consequently, it focuses on communication models and the definition of a marketing communication mix. The practical part of the thesis first presents the historical context in the Czech banking sector, comments on the entry into the market of individual companies and presents the current situation. Another chapter deals with the marketing communication of selected banks, where the thesis focuses on the environment of business places, processing of advertising spots and communication on websites and social networks. Through a questionnaire survey, the author tries to find out some trends in the behavior of financial market participants and assess which segments to address, what advantages and benefits of financial products to prefer and by which communication channels should clients be addressed by banks. On the basis of these results, it proposes some recommendations that should strengthen the positions of individual banks in the Czech market.
Business plan – retail sale of beer
Lipkin, Aleksei ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of this thesis is to prepare a business plan for the company, which sells draft beer in plastic bottles. The business plan serves to assess the viability and feasibility of my business plan and to evaluate the return on investment. The thesis is divided into three separate parts. The first part explains what the business plan is, the principles of its processing and the recommended structure. The second part is the business plan itself, based on the recommended structure. The third part presents the results of the questionnaire survey, which was used to examine the views of potential customers. The compilation of the business plan confirmed the viability and feasibility of the business idea.
Public Relations of the company České dráhy, a.s.,
Kalivodová, Martina ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis deals with the public relations of the company České dráhy, a.s., which relates to developing and above all to maintaining good relations between the company and the public. The aim of the bachelor thesis is to analyze all public relations activities of the company and their subsequent evaluation on the basis of a questionnaire survey among the public using the services of railway carriers. The bachelor thesis is divided into the theoretical and practical part. The first chapter of the theoretical part focuses on a definition of public relations, its aims and tools. The second chapter deals with public relations tools used by the company České dráhy, a.s. The practical section of this thesis is based on a questionnaire survey. Results of the survey serve as a base for evaluation of PR activities and for suggestions, which the company could implement.
Marketing communication of the company Avon
Netíková, Dominika ; Cimler, Petr (advisor) ; Khelerová, Vladimíra (referee)
The Bachelor thesis is focused on marketing communication of the company Avon Cosmetics. Theoretical part explains the term marketing mix, commercial communication as well as the importance of brand in communication and finally a theory of a marketing research focused on interviewing. In a practical part the company Avon, distribution method and their biggest competitors are introduced. The main aim of this bachelor thesis is to analyze which tools the company uses in marketing communication on a Czech market and find out how the company is perceived among consumers. Finally proposals and recommendations for the company are given.
Business plan
Šrámek, Ondřej ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The goal of this bachelor is thesis is to create an ideal structure of a business plan, which will be used as the guide for creators of a project but also as a valid source of needed information for the reader. Everything with maximal focus on customer needs. The goal is also to create clear criteria for determining whether a project can be called "startup" and if it is suitable to use franchising for expanding to other countries. This plan and criteria are followed by practical test and example.
Marketing strategy of the company A3 SPORT
Škopková, Lucie ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The topic of my bachelor thesis is Marketing strategy of the company A3 SPORT. The scope of my bachelor thesis is to describe the marketing strategy of the company A3 SPORT and to conduct own research in which I will test whether my hypothesis, that the sales service in the shops of company A3 SPORT is better than the sales service in the stores of company SPORTISIMO, is right. For my own research, I have chosen the method called Mystery shopping. In the theoretical part of the bachelor thesis I describe basic terms in the area of marketing, such as marketing itself, marketing strategy, communication mix or marketing research. In the practical part I provide information about the company itself, about its marketing strategy and about its major competitor. This part also contains evaluation of mystery shopping and my suggestions for improvement.

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