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Proposal for Changes to the CRM System
Soukupová, Hana ; Buchta, Miroslav (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with issues of Customer Relationship Management (CRM) and options leading to its improvement in První brněnská strojírna Velká Bíteš, a. s. The Author investigates developement of customer relations, B2B markets, marketing communication and the CRM in theoretical part. Analytical part of the thesis is focused on current state of the CRM system assessment being used. After the analytical part follows a proposal part, where the author presents her own suggestions and recommendations, which should lead to improve a level of the CRM system used in the company.
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Management of Co-operation with Customers
Hanzlík, Tomáš ; Ondrůšek, Jan (referee) ; Dvořák, Jiří (advisor)
Bachelor thesis is focused to CRM systém design, which will help with communication with customers a looking for new potential customers. Bachelor thesis is focused to analyse current situation in provision of services and number of customers. Suggestions on solving which will lead to better communication with consumers and better utilization gained informations, will be solution of this work.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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CRM System Proposal for Zemědělská technika BOSKO a.s.
Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
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The application of Fuzzy Logic to Support Customer Relationship Management
Nguyen, Huy ; Pukajová, Zuzana (referee) ; Dostál, Petr (advisor)
Diplomová práce se zaměřuje na aplikace fundamentálních princip Fuzzy logiky na předvídání vybraných zákazníků pro kampaně přímého marketingu se zahrnutím fuzzy metody. Fuzzy model je navržený pro výběr zákazníků, kteří by měli být cíleni prodej předplatného schématu. Kritéria výběru jsou formulovány na bázi klientova zůstatku, věku a ročního přijmu. Postup fuzzy logiky je použit na zaměření specifických zákazníků pro předplatné produktu.
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Design of information system CRM module
Honajzer, Martin ; Zbořil, Miroslav (referee) ; Lacko, Branislav (advisor)
The aim of this work is to analyze and design model completely prepared for the developing team which must be able to build a fully functional CRM modul for company offering computer training. Through the use of UML diagrams it will figure out functions offered by the modul and the way, how these functions are accessible to the user. This work will also suggest some possibilities of work between this modul and the database in the SQL language.
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