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Promotion of selected company
Svatek, Jakub ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
This thesis deals with one of the key marketing communication tool of Tesco company, which is a promotional leaflet. The aim is to evaluate how is visual design and user friendliness of leaflet perceived independently and in relation to competing leaflets. The first part defines the theoretical basis of the areas of marketing, marketing communications and marketing research. The following practical part of the thesis contains a two-phase marketing research composed of individual in-depth interviews, which is followed a survey. In conclusion, the research results are summarized. Based on the results proposals are recommended for possible improvements of the current version of leaflet.
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Interaction Means in Visual Art Education Classes at Primary Schools with a Special Focus on Assessment
Valešová, Hana ; Hazuková, Helena (advisor) ; Pelcová, Naděžda (referee) ; Slavík, Jan (referee)
TITLE: Interaction Means in Visual Art Education Classes at Primary Schools with a Special Focus on Assessment AUTHOR: Mgr. Hana Valešová DEPARTMENT: Art Education Department SUPERVISOR: PaedDr. Helena Hazuková, CSc. ABSTRACT: The thesis examines the topic of communication, interaction and feedback in regard to the assessment situations in Visual Art classes at primary school. It is based on empirical research that approached the subject from various different methodological perspectives: questionnaire, participant observation, interview and an insight into the real educational situation. The participants of the research were a sample of visual art teachers from primary schools of Liberec region. The research focused on the content and the form of feedback information that the students receive in the interaction situations during their art work assessment. The results suggest that the teachers have problems to find relevant assessment criteria and the information they pass to the students has no real content and it does not refer to art values of their work. KEYWORDS: Communication, assessment, interaction means, feedback, visual art eduaction.
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Potential of sustainable development of the Village
Uhlíková, Ivana ; Varvažovská, Pavla (advisor) ; Marcela, Marcela (referee)
This thesis analyzes the sustainable development strategy focusing on the environmental pillar and the subsequent evaluation of the implementation of environmental sustainability in Kladno. The main aim was to evaluate the active and environmental policy perspective of the city.
In the theoretical part are described various laws, documents and instruments relating to environmental policy and sustainable development. The thesis is talking about the area of interest, its historical development, demography, environment, social and cultural fields.
Using concrete examples it is recommended how the environmental management of Kladno could proceed in the future. The proposed recommendations are a result of analysis of all available information which include the needs and requirements of city residents.It is important to update Strategy of environmental policy and introduction of activities from the Sustainable Development Strategy SO ORP Kladno in to practise. Improving of public services and community cohesion. Establishment of school forums in primary schools.
The final part contains the results of a field survey. Questionnaires were handed and collected in combination with controlled interviews.
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The Jewish population of the judicial district Sedlec, and their social status until the year 1945 (with a specific heed to the year 1940)
KRUCHŇOVÁ, Lucie
The aim of this propounded thesis has been to elaborate a register of Jewish population in the judicial district Sedlec, and to essay the creation of the reflection of their wealth. The filing cards from the Jews' card files were the primary source, which were enriched by police ordinances and the census from 1930. This thesis is set in the period of the Protectorate of Bohemia and Moravia; therefore, I devoted a chapter to this period, where besides other things I explain the term "Jew" in accordance with the Nuremberg Laws. There is an overview of regulations that restricted the freedom of the Jews, from which the view on curtailing of the hated minority by the Nazis comes. The important part of this piece of work is the description of how the Jewish religious community worked which gives us an insight into the life of this community. Attention was also dedicated to the social structure, including other factors that affect it; hence, this work contains a chapter which provides an overview of the research in this field. Another part is a list of ninety-four people of the Jewish faith or origin formed by communities and families living in them. It is accompanied by a text part which shows the material and financial resources for individual families. The work is enriched by annexes: tables, graphs, maps, and last but not least, some photographs of some slaughtered Jews by the Nazis appearing in the list.
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Reintroduction of endangered vertebrate species in the Czech Republic
Prokorátová, Vendula ; Kubík, Štěpán (advisor) ; Vynikalová, Lucie (referee)
Reintroduction process, often also called repatriation, restoration of populations of
a certain species in areas where this specie was toner occurred. This work is focused on the evaluation of reintroduction, including problems that accompany it and its history. For succesfull renew of the population shall the reintroduction program have three phases. First of them is the reintroduction efore the surfy and the preparation phase. Following phase is the achal lunch of the species into to wild and final phase of reintroduction project is the follow-up care and monitoring. Reintroduction program should always involve experts from various disciplines and not only in science but also in sociology and specialists to communicate with the public. The success is also given by the cosi of these projects. Problems associated with re-introductions are several. Important thing is to select appropriate species for reintroduction which is not easy especially because of public opinion. Professional basis for the selection of species is the Red book but public opinion is in reintroduction programs very important and can be decisive. Attractive species get preference from the public view especially mammals and birds. Furthermore there are examples of successful reintroduction in the world in this work. The main par is focused on individual species of vertebrates which are relaesed into the wild in the Czech Republic: Ground squirrel Spermophilus citellus, Lyns Lynx Linch and Ural owl Strix uralensis. Each of these species is described in detail and it also includes conservation activities and cause sof Langer or extincting of species. Some organizations which are dealing with emergency programs in particular are also briefly mentioned.
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The Most Holy Trinity as the Foundation of the Identity of Created Persons
HANKE JAROŠOVÁ, Světla
According to Scripture God created human beings "in our image, after our likeness". The likeness used to be conceived in terms of the rational nature human beings possess. Modern thought has come to conceive of the likeness rather in terms of being person, who receives her identity in relationships from others and at the same time mediates the others´ identity to them. The author presents the historical development of the concept of person as well as selected contemporary approaches, which she evaluates in light of the personal life of the Triune God as it is witnessed in Scripture and incessantly communicated in the liturgy of the church. She also presents ways of conceiving of created personhood she has attained in this light. Created persons are created in order to receive divine self-communication and to be able to participate in it, which they can in dependence on the one, who is the true revelator of God, as participation in his revelatory activity. By accepting their dependence, they become capable of acting freely through themselves and fulfill the task entrusted to them by creation.
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Communication and public relations focused on protected areas in Southern Moravia
Sahánková, Žaneta ; Riedl, Marcel (advisor) ; Jarský, Vilém (referee)
Abstract
This work deals with communication and its kinds, communication with the public and marketing communication in relation to the forest, as a part of nature, to protected areas and their position in protection of nature. The aim of this Bachelor Thesis is to design a communication strategy and a communication mix of protected areas in southern Moravia for communicating with the public. Furthermore, the term of public relations and its life course are explained here. Another section of this work deals with selecting subjects from the region and with description of single selected protected areas in southern Moravia and their communications with the public.
Through a questionnaire survey there are researched students at two secondary schools and there is found out how the protected areas are perceived by students. Interviews with the educators to find out their opinion on the matter are conducted as well. The Thesis uses the analysis of communication strategies of protected landscape areas and a national park. Relevant suggestions for improving communication are accepted based on the final results of the research.
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Online Marketing Communication
Krůta, Pavel ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
In the world of internet, there is increasingly growing importance of online marketing, which is necessary for the existence of the company, therefore the submitted work deals with on-line marketing communication for the e-shop with aim to increase the competitiveness of the selected e-shop on the market.
The concept of the work is based on processing the theoretical part, where is explained the meaning of marketing promotion and marketing communication including used marketing tools. This is followed by a practical part, where the task is to analyze the current state of on-line marketing communication of Lilian.cz e-shop, which is engaged in internet sales of Czech caring cosmetics. For this purpose the marketing tools for on-line promotion are subjected to research, on the basis of this research are selected tools, in which the e-shop has weaknesses or which are not used yet, although it would increase its level of promotion on the internet.
On the basis of this information is created a suggestion of on-line marketing communication, which would rectify identified shortcomings, expand portfolio of yet utilized online marketing tools and thus improve the position of the e-shop among others on the internet.
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Small sacral buildings in the area Macha region
Sobotková, Lenka ; Zilvar, Josef (advisor) ; Tomáš, Tomáš (referee)
Abstract
The thesis maps and identifies a small religious monuments in the countryside and smaller settlements in the cadastral area municipalities Association Macha, which is located in the southwestern part of the Liberec region and its southern edge, which is Kokorin, extends into the Central Region. These small structures of sacred significance were set up at intersections of roads, trade routes, near Wells, but as expressions of gratitude and remembrance to joyful, significant and tragic event. Each of these small sacred building affects perception of a person's environment, enriching area villages and landscapes, along with accompanying greenery which acted as a refuge on the road, landmark or feature lightning form a common artistic and traditional value. His mission lost partially or completely inappropriate transfer.
The main benefit and purpose of this work is to determine the current state of these monuments in the area, and create a detailed catalog, serving as a source of information for tourism, regional development, such as integration into existing and also into emerging hiking, biking and nature trails, but also as the basis for a partial analysis in the evaluation of the landscape, the creation of the zoning plan, the draft plan during land consolidation or the needs of a particular community.
The catalog is compiled on the basis of professional and regional literature, detailed field survey, including cadastral territory of the municipalities that are part of the voluntary association of municipalities Macha maps and testimonies of some residents is compiled catalog of small sacred buildings. Buildings are photographically documented and described both in terms of the status quo, and in terms of landscape significance here is the location of the building indicating the GPS coordinates and plotting the current actual map of the selected area.
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Some differences in the biology and behavior of the species eastern gorilla (Gorilla beringei) and western gorilla (Gorilla gorilla)
Kotýnková, Nicola ; Kracíková, Olga (advisor) ; Tománek, Pavel (referee)
Genus Gorilla is divided into two species includes four subspecies and one subspecies unrecognized.
Gorillas are the largest living apes and and eight million years ago, as a line, they separated themselves from family Hominidae.
These populations are found in nine African countries and they are separated by forest Congo.
Their most developer sense is vision. The body is adapted for knuckle-walking and their limbs are adapted to grip, with moveable arms and long arms. They have a mighty body with a robust skull and teeth with bumps for processing a hard food.
Gorillas excel significant sexual dimorphism, which is characterized by variously sized body.
Thanks reproduction arises extensive diversity within species in different strategies that help increase fitness. Dominant males mate with sexually mature females, while males with lower status mate with younger females because they are not fertile yet. Compared to that family groups have only one silverback male with which the female mate.
There are substantial differences in eating habits between gorillas. Dietary differences between species and subspecies are caused mainly by food availability. Gorillas are considered for herbivorous and frugivorous animals.
Gorilla groups are polygenic. With one dominant silverback male a few females and their descendants, they form a cohesive group.
They create nest for sleeping every night which different in location and stage of construction.
They communicate with each other through the auditory, visual and chemical signals. They use approximately 102 types of gestures and 17 types of audio signals to communicate.
In wild gorillas using tools is scarce, therefore mainly used to get food from difficult sources most of its body. While gorillas in captivity use tools successfully.
To protect against predators, the female consort with males who protect them.
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