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Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016
Svárovský, Vojtěch ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016 Objectives: The main objective of this thesis is application of the theory Service-Profit Chain on the example of sport event Gigathlon Czech Republic 2016. Another partial task is to evaluate the internal and external environment of the race Gigathlon Czech Republic and on the basis of data analysis to determine the suggestions and recommendations for improvement that will be passed to race organizers. Methods: Using the theory of Service-Profit Chain and its individual parts, the sport event Gigathlon Czech Republic 2016 is analyzed. Data concerning internal environment of the event are obtained using methods of semi-structured interview with the main event organizers. To analyse the external environment is used the online questionnaire distributed among the participants of the race. These methods are supplemented by own participant observation during the sport event. Results: After application of the theory of Service-Profit Chain on the example of Gigathlon Czech Republic in 2016 it is not possible to fully confirm all the supposed relationship between different parts of the chain. Despite the fact that the internal environment and services do not completely correspond to the ideas...
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A comparison of due managerial care of a member of governing body in the Czech Republic and a comparable duty of a member of governing body in Ireland
Pečinka, Martin ; Josková, Lucie (advisor) ; Čech, Petr (referee)
This paper deals with a comparison between the Czech duty of due managerial care of a member of governing body of limited company and the Irish non-fiduciary duty to exercise care, skill and diligence of a director of limited company (hereinafter also referred as "duty of care"). The paper aims to find out a possible way to improve legislation of the duty of due managerial care on the basis of comparison with the duty of care. The duty of care sets the ground for the comparison, therefore the paper deals first with the Irish legal status of the duty of care, which has been recently changed by the Companies Act 2014. Despite of the codification of the directors' duties, the core of interpretation and application of the duty of care still rests in judicial decisions. Nevertheless, the change of source and statutory wording of the duty means that the substance of Re City Equitable [1925] does not represent a good law anymore. The standard of care of Re City Equitable [1925] has been replaced by the minimal objective standard based on the British judgment Re D'Jan of London [1994]. The content of the duty of care is determined on the case by case basis, but in any event it consists of conclusions of the British judgment Re Barings [1999], which has been accepted by the Irish courts in restriction...
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Identity of Carpathian Germans in the Era of Interwar Czechoslovakia
Stachová, Monika ; Spurný, Matěj (advisor) ; Michela, Miroslav (referee)
The bachelor thesis Identity of Carpathian Germans in the Era of Interwar Czechoslovakia addresses the identification issue of Carpathian Germans in Slovakia. Furthermore on the background of broader social, cultural and economical context, it attempts to express to what extent German population identified itself with the construct of the Carpathian-German identity, respectively with other identities, e.g. local identities. Apart from that, it focuses on the genesis of this term as such, as well as on alterations of its content. The thesis deals with inter alia the relations among other minorities and loyalty to the interwar Czechoslovakian state. Moreover, it examines, whether the collective identity of entire German population living in Slovakia was created or not. In connection to that, it outlines a question, which role the Germans coming from the Czech lands and other features played in the process of forming the Carpathian-German identity. Key words: identity, alterity, nationalism, loyalty, minority policy, the Carpathian German Party (KdP), the Zipser German Party (ZdP), memory, local patriotism
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Translation Ethics
Šveřepová, Andrea ; Svoboda, Tomáš (advisor) ; Jettmarová, Zuzana (referee)
The topic of this thesis is translation ethics. The theoretical part provides definitions of key concepts in the field of normative ethics, as well as an overview of the existing research into ethics in translation studies. Three possible ways of approaching this topic are presented and the main themes of translation ethics identified. The thesis then describes the history of codes of ethics with special attention to problems regarding these written ethical norms. With focus on their content, the thesis provides a detailed description of translators' individual rights and obligations, as defined in various codes of ethics, which deem a translator's behaviour ethical or unethical. The thesis also explores how translators can be affected by the unethical decisions of other people. The end of the theoretical part focuses on translation ethics in connection with CAT tools and machine translation. The empirical part analyses data collected through questionnaire research, the aim of which was to study translators' behaviour in ethically challenging situations. First, research methods and individual parts of the questionnaire are described. The thesis then provides an analysis of respondents' answers with a special focus on the reasoning behind their decisions. The data is compared using other information...
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Short-term loyalty program at the filling stations OMV Czech Republic
Vaňous, Marek ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Short-term loyalty program at the filling station OMV Czech republic Goals: In general terms to present loyalty programs, which have become a necessary part of many companies in the last years. These companies struggle with the competitors, they try to keep their customers and also to get new ones. The goal is to clarify making of the loyalty program and describe the steps and methods which are associated with the creation together with the introduction of loyalty programs. Another aim of this thesis is to introduce OMV company and its short-term loyalty program, which was taking place at the OMV Czech republic filling station at the turn of year 2012 and 2013. Based on the interviews and SWOT analysis certain improvements have been proposed. Method: For the theoretical background were used studies of specialized literature from marketing and economics. For the final recommendation were used method interview and SWOT analysis. Results: We have introduced the important procedures and methods which are used in creating of loyalty programs. Subsequently, we have analyzed specific loyalty program LIORA, in which we have found several positive and negative aspects. We have also approached the possible threats, which may arise during similar activities. All these knowledge can be applied to the...
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Motivation of winter tourism participants
Lněnička, Marek ; Fialová, Dana (advisor) ; Špaček, Ondřej (referee)
It is possible to observe certain stagnation of the winter tourism which is linked with winter sports. The overall number of participants is not growing any more, however, new ski resorts are being set up and the competition is continuously rising. In order to stay competitive, it is necessary to take into account reasons which leads to the final decision of a tourist to choose certain ski resort. This thesis concentrates on the concepts that influence the process of choosing the destinationThese concepts, which are based on foreign literature are following: destination image, place attachment, loyalty. During the winter season of 2015 there was also a research conducted at the recently developing destination Lipno nad Vltavou, which was based on observations and interviews with the visitors. The above mentioned concepts were applied here. Powered by TCPDF (www.tcpdf.org)
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The Consumer Choice in the E-Commerce Environment
Pražáková, Hana ; Cahlík, Tomáš (advisor) ; Jánský, Ivo (referee)
The bachelor thesis The Consumer Choice in the E-Commerce Environment analyzes factors influencing the loyalty of e-commerce customers. The first part of the thesis describes the current situation of the e-commerce market in the Czech Republic. The second part introduces concepts that are connected to the theory of the consumer choice and CRM in the e-commerce environment. The third empirical part uses the theoretical concepts to create an empirical model which examines how the behaviour loyalty is related to the customer's satisfaction, to the marketing tactics and to the characteristics of e-shops and customers. The satisfaction with the last purchase proved to be an important determinant of the customer's loyalty. The probability of customer's loyalty depends also on the age of the e-shop and on the individual preferences. Customers for whom the price of the product is very important when making a purchasing decision tend to be less loyal. On the other hand, customers that prefer to buy at trustworthy sellers are more probable to be loyal in the future. Contrary, the marketing tactics did not prove to have any influence on the behavioural loyalty. The last part analyzes the influence of the website quality on the customer's satisfaction.
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Customer satisfaction research for a company ePojisteni.cz s.r.o. trough the method of Net Promoter Score
Pokorná, Štěpánka ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Customer satisfaction research for a company ePojisteni.cz s.r.o. trough the method of Net Promoter Score. Goals: The ain is to analyze satisfaction and loyalty with company ePojisteni.cz s.r.o. and propose measures that would lead to increased satisfaction and loyalty both of the sides - the customer on the one side and company ePojisteni.cz s.r.o. on the other. Methods: Satisfaction and loyalty were measured using the Net Promoter Score. It is a tool that allows rapid measurement of customer loyalty. Question: 'How likely is that you recommend us to your friends?" was sent to 400 respondents. This issue was further extended verbal evaluation. Some shortcomings I sought a solution with the product manager of the company. Results: The company ePojisteni.cz s.r.o. is broker of insurance for czech insurance company. The result of method Net Promoter Score is hopeful. The customers are very contented with this company and they are loyal. In second part of research the customers warm about some shortcomings. On these shortcomings I was looking for a solution with Product manager of the company. Keywords: loyalty, customer, insurance, insurance contract, the policyholder, insurer, insurance company, broker, agent, method, analysis.
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Customer satisfaction of the recreational center Vršasport
Basík, Libor ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Thesis title: Customer satisfaction of the recreational center Vršasport Goal of the thesis: This thesis focuses on recreational center Vršasport. The customer satisfaction was measured by a survey handed out to the customers of the center. The creation of the survey and following data elaboration was the main goal of this thesis as well. The result of the survey will reflect the customer satisfaction of the recreational center. Based on data extracted from the survey, the center will be able to improve its services to better serve the customers. Methods: Customer satisfaction was examined by the survey that was handed out to customers of Vršasport center between November 2011 and April 2012. The survey focuses mainly on topics related to satisfaction of the customer needs. Results: Customers of sport center Vršasportcentrum are mainly satisfied with offered services. Deficiencies were mainly found in lack of hygiene in locker rooms and in lack of center presentation - both center's wabpages and facebook pages. Overall, the customers are satisfied with offered services. Key words: marketing, services, sport services, loyalty, customers, survey
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Customer Satisfaction and Suggestions for Its Improvement
Skalický, Vít ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on customer satisfaction concerning Dumknihy.cz e-shop owned by Kanzelsberger and Barvic a Novotny companies. It comprises proposals of measures aimed at raising customer satisfaction in the field of quality of provided services, increasing customer loyalty and improving marketing communication. The proposed measures are based on theoretical knowledge, company analyses and customer satisfaction survey results.
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