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Picture of the political East in the caricature in the French magazine Le Cannard enchîné in 1945-1970
Walsh, Diana ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This diploma thesis focuses on the analysis of caricatures with a theme of the Eastern block in French satirical weekly magazine Le Canard enchaîné in 1945-1970. By the Eastern block, we understand the Soviet Union and its associated socialistic countries. The thesis is anchored in the theoretical part by historical context of the history of the eastern countries, as well as by the development of analysed weekly magazine on the background of the history of France, by the formulation of the concepts of caricature and satire, including important authors, and the research methods themselves. Triangulation, in this case the combination of quantitative content analysis and semiotic analysis, aims to analyse individual caricatures with the theme of the East and its individual countries. The analysed periods are divided into two sections, due to the availability of materials, namely 1945-1948 and 1968-1970.
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Media Reflection of Current Food Trends
Šulcová, Barbora ; Zábrodská, Kristina (advisor) ; Osvaldová, Lucia (referee)
(abstrakt) Cílem bakalářské práce Mediální reflexe současných trendů ve stravování je popsání mediálního obrazu čtyř stravovacích stylů (veganství, vitariánství, paleo diety a bezlepkové diety) na příkladu sedmi online médií (iDNES.cz, Novinky.cz, Blesk.cz, Aktuálně.cz, Deník.cz, Lidovky.cz a IHNED.cz), a to v období od května 2014 do května 2016. Výzkum proběhl použitím metod kvantitativní obsahové analýzy a kvalitativní obsahové analýzy. Kvantitativní analýza odpovídá na otázky týkající se tonality mediálních obsahů, komunikace témat v čase a podle médií a tematického zařazení textů i konkrétních trendů ve stravování. Tato analýza je doplněna kvalitativní metodou, která podrobněji popisuje mediální reflexi vybraných trendů ve stravování.
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The influence of media logic on the presentation of Islam in newspapers on the example of the Charlie Hebdo terror attack in 2015
Jačková, Kateřina ; Štechová, Markéta (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis is dealing with issue of Islam and its pesentation in the serious journals. The thesis is devided into two parts. It introduces the basic terms regarding medial logic and its concepts. It also dealig with the Islam itself and its history regarding Europe and Czech republic. This first, theoretical part also shows the concepts that are oftenly connected to the Islam. In the second, empirical part, I identify by quantitative analysis how was the presentation of Islam week before and after the terorist attack on Charlie Hebbo in Paris in January 2015 changed. In the quantitative part, I mostly focused on authors of media articles in the journals. With the help of quantitative analysis, by the method of embeded theory to be more specific, this thesis is evaluating several interviews with the authors of the articles. The aim of this work is to have better understanding of what have created the mindset of the author towards Islam and towards final artical in the serious media.
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The Media Image of Czech Republic in the Arabic web news
Štuksová, Tereza ; Vlasák, Zbyněk (advisor) ; Hanzal, Jaromír (referee)
The bachelor thesis titled "The Media Image of the Czech Republic in Arabic Web News" is focused on the analysis of the media representation of the Czech Republic in Arabic Web News, namely in al-Jazeera, al-Arabiya and ORTAS. This analysis is focused on the period from June 2015 to June 2016. This was mainly due to the fact that in Europe culminated the migration crisis and in the Czech Republic escalated the anti-Muslim moods and also there were demonstrations against refugees and new anti-Muslim movements. The overall goal of the thesis is to determine how the media image of the Czech Republic is presented in studied media and how are the resulting media images different from each other. The analysis has been made by combining quantitative and qualitative content analysis on a sample of 434 contributions that mentioned the Czech Republic. Through a quantitative content analysis the thesis find out which media space the Arab media has provided to the Czech Republic. After obtaining the results of quantitative content analysis and identifying the key parameters, the thesis tries to explore the deeper causes and the broader context by using qualitative analysis.
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Senior's view on the seraial Life is a ball: reception analysis of captured topics
Höschlová, Aneta ; Hájek, Roman (advisor) ; Reifová, Irena (referee)
This master's thesis is focused on reception analysis of Czech TV series "Život je ples". It is a family TV series produced by Česká televize. Its central topic are lives of clients of a retirement home, their families and employees of the facility, who are taking care of them. The analysis of reception is mainly devoted to how elderly, the social group which this TV show is about, perceived the series. The theoretical part introduces three approaches of audience research, the most emphasis is put on sociocultural research, which refused the power of text and admitted, that media texts are open to several possible interpretations in dependence on particular social context of every recipient and other conventions. From this approach arose reception research, which this thesis also introduces. It also describes problems of lives of the elderly and therefore puts forth a theoretical basis for subsequent analysis. The final point deals with construction of identity based on media fiction. In the empirical part the thesis focuses on several selected topics, which came from qualitative content analysis of individual episodes of the series. It is about dreams and education, family ties, relationships of elderly and specifics of a life in retirement home. This thesis through the method of focus groups...
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The role of English in the globalized world and its reflection in current teacher training manuals
Hovorka, Marek ; Quinn Novotná, Veronika (advisor) ; Gráf, Tomáš (referee)
The present thesis is concerned with the reflection of Global Englishes (GEs) and English as a Lingua Franca (ELF) in current teacher training manuals. The theoretical part introduces research into GEs and ELF with an emphasis on the pedagogical implications of the global role of English. The practical part consists in an analysis of four teachers training manuals of British provenance published between 2011 and 2014. Using a qualitative content analysis (see Schreier 2012), the author identifies in the selected publications textual material reflecting research into GEs and ELF. The identified textual material deals primarily with the teaching of language (e.g. pronunciation teaching) and culture (e.g. cultural relevance of materials), but attention is also paid to the current role of English in the world. On the basis of this material, the author then evaluates how the selected publications reflect research into GEs and ELF. The conclusion provides a summary of results, and suggestions for further research. Keywords: Global Englishes, English as a Lingua Franca, teacher training manuals, ELT, qualitative content analysis
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Media stereotypization and labeling of people with a disability in Czech media and its impact on the audience
Brhláčová, Monika ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
1 Error! Unknown document property name. Abstract The presented master thesis deals with the topic of stereotypical presentations of disabled people in Czech newspapers and with its impact on the audience. This topic build on previous findings regarding repetitive stereotypical images and frames of disabled which were not only studied on newspapers. Simultaneously with those reoccurring frames and images we can also find positive of negative labels which are used in connection with disabled in newspapers. The work examines whether these phenomena occur also in Czech online and printed news. Using qualitative content analysis phenomena mentioned above were searched in randomly selected one hundred news. Requirement for choosing articles to selection was that the articles content need to be whole about handicapped people. Precisely, based on previous literature the text were analyzed and it was searched for narrative frames or models, stereotypical frames and labels that could be presented in texts. The purpose of this analysis was not only to demonstrate that those frames or labels are present in Czech newspaper articles but also make an attempt to fins new stereotypical frames or labels that those texts may contain. The second part of the analysis is to verify whether the public perceives these...
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Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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