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Image analysis of the brand PiM`s
Vemeová, Daniela ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
PiM's is young brand on the market, that is interesting by its courageous modern strategy. Main aim of my master thesis is reveal perception of the brand PiM's by consumers and compare it with its identity. Thesis is devided to theoretical and practical part. In theoretical part I defined term brand and its basic characterictics. Also I defined PiM's history and brand identity. In methodological part I chose and defined methods suited for analysis of the image. In practical part I applied methods as analysis of secondary data and survey by on-line questionaire. On these basis, I enlisted important information about image of the brand PiM's. By comparison of identity and image I reach the whole analysis of the image and I gave recommendations, how to built image successfully in the future.
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NATO in the fight against terrorism and the formation of collective identity
Štulcová, Iveta ; Karásek, Tomáš (advisor) ; Karlas, Jan (referee)
Diploma thesis "NATO in the fight against terrorism and the formation of collective identity" deals with the impact of the threat of international terrorism on collective identity of the North Atlantic Treaty Organization. The September 11th terrorist attacks on the US soil constitute a milestone in the history of NATO. The article 5 of Washington treaty was invocated for the first time. The main argument of the thesis states that, despite disagreements among allies about the role of the Alliance in the fight against terrorism after the September 11th , NATO was capable of reinforcing its collective identity and reformulating its purpose. The main goal of the thesis is to define a relationship between the perception of the threat of terrorism within NATO and collective identity of NATO, on the basis of arguments of social constructivism and with constructivist methodology. Discourse analysis of key NATO documents confirms the impact of September 11th on the transformation of strategic consideration of the Alliance, which has led to initiation of several efforts to fight terrorism. Outcomes of discourse analysis of United States, United Kingdom, France, Czech Republic and Poland reveal that terrorism has reinforced collective identity among NATO member states and has become a new threat for Alliance...
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Masculine and feminine view of the Colonial War. (António Lobo Antunes and Lídia Jorge)
Márföldi, Nicole ; Dufková, Vlasta (advisor) ; Grauová, Šárka (referee)
The present thesis, "Masculine and Feminine View of the Colonial War (António Lobo Antunes and Lídia Jorge)" concerns the peculiarity of the masculine and feminine view of the colonial war in Portuguese colonies in Africa. This thesis focuses on two world-wide known novels: Os cus de Judas by António Lobo Antunes and A costa dos murmúrios by Lídia Jorge. The aim is to reveal that the standpoint was influenced by different social status that women and men held in Salazarian Portugal and in the colonial war itself. The introductory section is devoted to a brief summary of the Portuguese history which had a major impact on the contemporary national identity. The era of the Estado Novo, the Colonial War and the Carnation Revolution was outlined. The literary situation in Portugal after the Revolution was also shortly observed. The main part began with the introduction of António Lobo Antunes & Lídia Jorge and listed out their principal writings, concentrating primarily on Os cus de Judas and A costa dos murmúrios. Afterwards the focus turns to the different position of the women and men in the colonial war, comparing how it influenced their respective lives. While Lídia Jorge observes the destructive impact of the war on its surroundings, António Lobo Antunes views the injustice on the personal basis....
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Everyday Life of Military Musicians in the Austro-Hungarian Army before the First World War
Hřeben, Miroslav ; Šedivý, Ivan (advisor) ; Županič, Jan (referee)
This work examines the everyday life of military musicians in Austro-Hungarian army during the second half of the 19th century and before the First World War. The work focuses on the activities of military musicians, on places of their performance and on the way of thinking in military bands. Austrian military bands were regarded as the best military bands of the world and therefore the work researches their history and their organizational structure too. The final part of this thesis is trying to reveal a relation between public opinion and military music.
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Václav Chaloupecký Czechoslovak historian and archivist (1882-1951)
Ducháček, Milan ; Čornejová, Ivana (advisor) ; Kvaček, Robert (referee) ; Mervart, Jan (referee)
The aim of the presented PhD thesis is to deal with the historiographical legacy of Czech historian Václav Chaloupecký (1882-1951), the pupil of Josef Pekař and Jaroslav Goll. During the First Czechoslovak republic Chaloupecký kept the professorship of Czechoslovak history at the newly established Comenius University in Bratislava. His historiographical work has its basis in mediaevistic studies yet it also deals with the questions of contemporary history. The roots of his creativity, however, lie in poetry. Chaloupecký's work is often marked as "czechoslovakist" and positivist and due to this fact usually viewed as methodologically and ideologically obsolete. The aim of this thesis is to rethink Chaloupecký's historiographical legacy from the non-nationalistic and ideologically open minded point of view. The core of this critical approach is to show the stereotypes bound with Chaloupecký's name and last but not least to reveal the specific ideological background of Chaloupecký's work, its roots based in his individual experience with the Czech and Slovak cultural horizon and mainly in the marriage with the Slovak modernist poet Ľudmila Groeblová. The result should show a picture of life and work of a historian which was interrupted due to three breaks - The Great War, Second World War and the...
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Landscape - visual worth of landscape and its affect on societly
Rokosová, Magdaléna ; Hůla, Zdenek (advisor) ; Bláha, Jaroslav (referee)
Rokosová, M.: Landscape - visual worth of landscape and its affect on societly [BachelorThesis] Charles university, Faculty of Education, Department of Art, 48 p. (Ilustrated appendix) This bachelor thesis describes the relationship of people and landscape, thein mutual influence in the context of history. It focuses on what instigates changes in this relationship and on artistic depiction of landscape coming out of it. During chronological mapping of human history and the landscape is the work of several seemingly disparate findings, but then here they reveal their logical context. The analysis takes mainly from an environmental perspective. Also it reminds of the current civilization problem which is moving away from nature and presents a solution in building a relationship between children and nature through visual arts. In this thesis a specific realization of classes on this topic is described, properly prepared for instruction in regular classrooms of urban schools. Furthermore a relationship and approach to landscape is reflected in author's creations using several techniques in the artistic part the choice is justified by the text.
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Between Two Worlds:Life of Czech Women in the USA and the Magazine Ženské Listy (Women's Gazette)
Ondrušková, Andrea ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
The thesis is a study of the magazine Ženské Listy (The Women's Gazette), which was the first magazine published for Czech women in the United States. The magazine was founded by Josephine Humpal-Zeman and Karla Machova in 1894 in Chicago. Josephine Humpal-Zeman was an editor and publisher of the journal in Chicago and Karla Machova worked as a contributor from Bohemia. The aim of this thesis is to examine the magazine in the period of 1894-1901 when it was edited by Humpal-Zeman. The thesis reveals the circumstances in which the magazine was founded; it attempts to reconstruct the development of the journal, and it also provides a content analysis of the first seven volumes. The thesis is based on the research of the first seven volumes of the magazine and the study of other primary and secondary sources. Wider historical context is explored in the first two chapters. The focus is on the Czech community living in the United States and the general developments in the American society in the second half of the 19 century. Since the Women's Gazette was a fairly progressive women's journal, the thesis contains also subchapters dealing with the woman question and the history of women's magazines in both countries.
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Husák,Havel,Klaus:new year's speeches of prezidents in time changes
Nekvasilová, Lucie ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Husák, Havel, Klaus: New Year's speeches of prezidents in time changes" deals with the traditional New Year's speeches of the last three Czech and Czechoslovak presidents Gusáv Husák, Václav Havel and Václav Klaus. It compares them in the terms of rhetoric and pragmatic linguistic, focusing on their structure, style and applied topics. It also monitors whether and how the presidents in their festive speeches responded and referred to each other. The aim of the thesis is to find out how the presidential New Year's speeches reflected personal experience of the speakers and the circumstances under which these festive speeches were formed. A view behind the scenes of the New Year's speeches is to be revealed by a short survey among the closest associates of presidents. The thesis follows the festive presidents speeches in written form, does not deal with their television or radio appearances. It also contains biographical data of all three heads of the state, with emphasis on their rhetorical skills and experience. Part of the work is also devoted to the history and systematic classification of New Year's presidential speeches in general.
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The role of nurse anaesthetists in a multidisciplinary team and their care for patients
Šustrová, Martina ; Vachková, Eva (advisor) ; Dostál, Pavel (referee) ; Kupečková, Ivana (referee)
Author: Martina Šustrová Department: Institute of Social Medicine Charles University in Prague Fakulty of Medicine in Hradec Králové Department of nursing Title of thesis: The role of nurse anaesthetists in a multidisciplinary team and their care for patients Consultant: Mgr. Eva Vachková Number of pages: 99 Number of appendices: 5 Session: 2011 Key words: anaesthesia, nurse anaesthetist, multidisciplinary team, teamwork, team roles SUMMARY: This work describes the role of nurse anaesthetists in a multidisciplinary team in operating rooms and their care for patients. The theoretical part defines the concept of anaesthesia; it deals with its history and present. It describes the role of nurse anesthetists, which is defined by their education, competences, and job description. Patient care in the operating room is influenced by communication and the level of cooperation among the members of multidisciplinary team. The empirical part of this work is based on quantitative research and its method of non-standard questionnaire. The research depicts the current position of nurse anaesthetists in a multidisciplinary team perceived by nurses themselves and by the other members of the multidisciplinary team. Moreover, it reveals occurrence of negative and positive factors in teamwork and it finds faults...
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Forgotten villa by Karel Hannauer and the sociology of family housing
Hrabová, Martina ; Macek, Petr (advisor) ; Švácha, Rostislav (referee)
The impulse for this work was the archive discovery that enabled identification of an early work of the architect Karel Hannauer. In Prague quarter Libeň the author revealed a functionalist villa, previously known only from an article in a contemporary journal, hidden under a radical reconstruction made in the late thirties. The work covers several thematic issues. It deals with Karel Hannauer's participation in forming the Czechoslovak interwar architecture and his contribution to the transition of foreign influences (especially Le Corbusier's) to the Czech architectural design. The author focuses particularly on the architecture of family houses and in details describes four villas that Hannauer designed during the period of ten years before World War II. She also follows the changes of the political regimes influenced the structure of inhabitants and how the usage patterns and the appearance of the houses were changed during the time. By this way the thesis concerns also the relationship of the architecture and the sociology of housing. Coincidently Hannauer theoretically studied and taught the sociology of the architecture in the forties and fifties, when the totalitarian regimes restricted him from his architectonical work. Besides literature, the work is based on archival documentation studies, a...
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