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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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The Trasformation of Communication Models within Cyberspace
Bešťáková, Martina ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
Diploma thesis The transformation of communication models within cyberspace deals with the topic of communication on five current social network sites (Facebook, Twitter, LinkedIn, YouTube and Instagram). First part of the thesis focuses on theoretical background of traditional communication models. Selected models include: Shannon and Weaver Communication Model, Cultural and Ritual Model, Jakobson's Model, Publicity Model and communication model created by Vilem Flusser and Palo Alto School. Networked communication has been undergoing fast development which has caused that some communication models became obsolete. Thus it is necessary to define new communication features on social network sites, since these changes in conjunction with technology development and needs of contemporary society. User activity, cycle and egocentric communication processes, up-to-date and spontaneous content are the characteristic features of current communication on social network sites.
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Government censorship of new media in Erdogan's Turkey
Hein, Jakub ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
1 Abstract This bachelor thesis entitled "Government censorship of new media in Erdoğan's Turkey" researches the nature of new media landscape in Turkey between 2014 and 2016. It tries to answer the question whether the new media in Turkey are free and whether they are being in any way controlled by the Justice and Development Party (AKP) or by President Recep Tayyip Erdoğan. For the purpose of this research, the author first established the theoretical background and presents various forms of the relationships between media, democracy and democratic society. Also, the author examines this relationship from the perspective of new media and describes strategies that are being used by the AKP while using new media. The author elaborates by presenting examples of new technologies that are being used in Turkey in order to regulate the access to new media and social networks. He also describes various methods that can be used to remove unwanted content from these sites. He also presents examples of occasions when various sites and networks were made inaccessible in Turkey. He points out the possibilities of automated internet content monitoring and the risks of supervision of citizens' communication through state owned internet infrastructure.
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The Channel of Influence? YouTube Advertising and the Hipster Phenomenon
Horáková, Zuzana ; Balon, Jan (advisor) ; Hájek, Martin (referee)
This research seeks to address the topic of the influence of the YouTube advertising on society as seen by the members of hipster subculture. This work aims to explore the attitude of hipsters towards the YouTube thanks to an analysis of the interviews and also with the help of a theoretical framework of core concepts such as subculture, hipster, lifestyle or advertising practices. The reason I address hipster attitudes is the fact, that hipster phenomenon has become widespread nowadays. Moreover, those individuals are associated with skeptical stance towards the mainstream trends. Therefore, I have decided to confront the ostensibly distrustful view of hipsters towards YouTube as a representative of modern mainstream and then analyze self-proclaimed attitudes of hipsters as such.
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Analysis of social networks of NHL clubs
Kothera, Daniel ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Analysis of social networks of NHL clubs Objectives: The aim of this thesis is to analyze content of social media posts from NHL clubs. Based on that I will establish recommendations which content should be published on each social media for other ice hockey clubs. Methods: In my thesis I used these methods: content analysis, statistical methods. I collected data from social media and wrote them in prepared tables. Data were collected from four social media platforms from five NHL clubs. Statistical methods helped for interpretation and for establishing recommendations. Results: With categorization of each post published by NHL clubs on each social media platform I could establish recommendations which content should be published on each social media. Keywords: social media, NHL, Facebook, Twitter, Instagram, YouTube, content analysis
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Campaign of SPD and Trikolóra on social networks in the regional elections 2020
Ullsperger, Adam ; Just, Petr (advisor) ; Charvát, Jakub (referee)
This Diploma thesis deals with the campaign of the two political parties SPD and Trikolóra on social media networks before regional elections in 2020. It strives to show the form and the differences of the pre election campaign of these two political parties two weeks before the elections on Facebook, YouTube, Twitter and Instagram. The theoretical part shows the way we can classify the political parties with the cleavages, describes the chosen social media platforms and answers why these four specific platforms had been chosen. It narrates the characteristics of the regional elections with the second-order elections theory and defines negative campaign. The practical part of the thesis draws attention to the political situation in the Czech Republic in autumn 2020, because the regional elections were affected by the Covid-19 pandemic. This part describes SPD and Trikolóra, their history, electoral achievements, defines the election program of these two parties and their similarities. The next chapter includes the quantitative analysis of the social media platforms of SPD and Trikolóra which is supplemented by the qualitative analysis describing the content of the posts. The conclusion of the thesis compares the data of the two parties and provides the campaign differences.
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Algorithmization of social networking sites and its perception by adolescents
Hegedüš, Tomáš ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
The diploma thesis Algorithmization of social networks and its perception by adolescents deals with the issue of algorithms which lead to personalization of social networks. Their perception by children and adolescents is currently not sufficiently explored. In the theoretical part, I demonstrate how the current studies examine the perception of algorithms on a sample of the entire population, in the context of adolescents how they focus on social networks as a whole. Therefore, the ambition of this thesis is to research the intersection of these three spheres and its impact on adolescent's perception of algorithmisation of social networks. Through qualitative research using the method of semi-structured interviews, this thesis outlines trends that may prevail in this area. An analytical synthesis of knowledge also answers the questions of how adolescents are informed about the possibilities of influencing the selection and sorting of the content and whether they show interest in these possibilities. In the theoretical part, I introduce readers of this work to the issue of new media, how social media developed, including their convergence. Among the researched social networks are Facebook, Instagram and YouTube. To understand the comparison of reality and the statements of the respondents, in the...
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