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Communication strategy of Castle Berchtold.
Blahová, Eliška ; Postler, Milan (advisor) ; Štrajtová, Bohdana (referee)
Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.
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Work relationship - bossing
Nováková, Magdalena ; Kašparová, Eva (advisor) ; Cipro, Martin (referee)
The aim of this work is to theoretically describe the problems of work relationships, focusing on the negative side, thus the psychcal terror at workplaces. The theoretical part discusses the existence and types of work relations, social interaction and communication between workers. The larger part is focused on conflicts in the workplace and especially the bossing. There are described the various stages, causes and strategies. Furthermore, there is introduced a typology of offenders, the consequences of that psychological terror at workplaces and in the end causes and possible method of defense. The practical part of the theory is demonstrated on a specific real case by case study.
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The Analysis of Internet and its Tools as a Medium for Marketing Purposes
Gregová, Silvia ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The goal of this thesis is the analysis of internet marketing tools and implementation of acquired knowledge into practice. This topic is particularly important to study because the current marketing and communication mix in the world and the Czech Republic are increasingly concerned in on-line communications. Leading topics of this work are: Marketing and Commercial Communications, Internet as a Modern Medium, Internet and its Using in Commercial Communications, Internet Portal www.hotel-ubytovani.com, The Analysis of Using of Internet Portal to Communication in Tourism.
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Helpdesk process evaluation in terms of customer satisfaction
Bílková, Jana ; Střížová, Vlasta (advisor) ; Prajzlerová, Hana (referee)
This diploma thesis describes the general process of corporate helpdesk. There is described a history, purpose and function of helpdesk, further benefits for the company using of a helpdesk. The work mentions ITIL, framework for management services in company. One chapter devotes the effectiveness of process in terms of customer satisfaction, which is focused on communication. The second half of diploma thesis is focused on the practical part of using helpdesk in existing company. The work analyses effectiveness of helpdesk process in this company. The results are interpreted in the final recommendation.
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Psychological aspects of communication in social networks
Štěpánovský, Petr ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
Main aim of consideration in this thesis is communication in social networks. In theoretical part is its reader informed about meaning of words virtual reality, social networks, and about their individual specifics during communication via Facebook platform. The depth interviews in practical part of this thesis are used for research on motives, which affect individuals in direction of joining and active using of social networking account. The separate depths interviews are done with representatives of each Facebook member groups. The groups are differentiated by age and opinions on Facebook using. The main contribution of research is verification of evident and latent motives, which influence people in the field of joining Facebook community.
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Psychological Aspects of Entrance Procedure
Poukarová, Hana ; Hiršová, Miloslava (advisor) ; Míková, Irena (referee)
POUKAROVÁ, H. Psychological Aspects of Entrance Procedure. Jindřichův Hradec 2010. Bachelor thesis. Vysoká škola ekonomická v Praze. Fakulta managementu v Jindřichově Hradci. Department of social science. Head of bachelor thesis: PhDr. Miloslava Hiršová Ph.D. The bachelor thesis deals with the possibilities of use psychological knowledge during entrance procedure. On the basis of statements of selected personnels the identified options are compared with practice. The thesis is divided into two parts. The process of an entrance procedure, creating the first impression and non-verbal communication are described in the theoretical part. The summary of theoretical knowledge is at the end of this section. In the practical part the theoretical knowledge is applied to the selected personnel clerks in personnel department. The questionnaires are personnel professionals who deal with recruitment.
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E-learning at primary and secondary schools
Kulhánek, Petr ; Šedivá, Zuzana (advisor) ; Jaša, Milan (referee)
This thesis is focused on use of e-learning at primary and secondary schools in the Czech Republic. The aim is to inform about the possibilities of implementation, explain the basic idea of how e-learning works, what are the possibilities to choose from, with its advantages and disadvantages. Furthermore, information about special needs for the e-learning solutions at this level of education with the options of state and EU financial support are included. The thesis also contains a few examples of concrete e-learning solutions at primary and secondary schools and my own research showing the actual measure of usage at primary and secondary schools.
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Communication strategy of a company
Tomanová, Monika ; Pauknerová, Daniela (advisor) ; Kašparová, Eva (referee)
The topic of my thesis is the communication strategy of non-profit organizations. The theoretical part deals with the explanation of important concepts, such as: non-profit organization, communication and communication process, marketing and marketing mix and finally, communication is explained as a complete integrated system. The practical part deals with specific non-profit organizations, such as Ozvěna and Hnutí Brontosaurus. The following methods are used in my thesis: a questionnaire, analysis of documents, interviews with the public and employees of organizations. The current communication strategy of organizations are analyzed and strenghts and weeknesses are identified. Based on this analysis using the above methods, there are mentioned specific recommendations for improvements.
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