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Integrované podnikové plánování
Jurečka, Peter ; Sedláčková, Helena (advisor) ; Scholleová, Hana (referee) ; Buchta, Karel (referee)
Increasing competitive pressures on most markets force companies to continuously review the effectiveness and efficiencies of their operations. Traditional approach to business planning is becoming insufficient to cope with growing requirements on operational excellence. Concept of Integrated Business Planning (IBP) -- constituting the latest development stage of well-known Sales and Operations Planning (S&OP) -- is proposed as the right response on how to master the challenges of globalized economy in this field. The thesis combines theoretical analysis of inefficiencies of traditional S&OP with applied research realized on the case from real business environment. Microeconomic optimization models are employed to demonstrate the sub-optimal outcomes resulting from the lack of cross-functional integration and potentially antagonistic incentives in business planning. Overview of latest best practices in this area further complements the theoretical part of the thesis. Empirical part of the study summarizes author's experience from leading the large scale implementation of IBP concept in the multinational company. Theoretical assumptions of financial benefits of IBP implementation are tested against empirical observations via usage of statistical apparatus. This part may also be viewed as detailed guideline describing the project of IBP implementation. As a result, integrated approach to business planning proves to bring measurable financial as well as non-financial improvements for the company.
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The Kingdom of God in Paul
Bandhauer, Petra ; Roskovec, Jan (referee) ; Mrázek, Jiří (advisor)
This graduation work focuses on the topic of Kingdom of God which does not belong to the main topics in Pauls Epistles. It seems that the topic of Kingdom of God is not in the centre of Pauls theological concern because there are not often mentioned words about Kingdom of God, Gods government, reign and governing in the Pauls true epistles. But it is in strange discrepancy with synoptical gospels where the topic of Kingdom of God is a principal and in fact main topic. Providing apostle Paul met and knew the tradition about Jesus Christ it must be possible to find some traces of this tradition in his Epistles. The work first researches Pauls theological resources which are based on his Jewish pharisee education. Consequently it interprets Pauls texts, in which he comments directly or indirectly on Kingdom of God, and tries to find relation with texts about Kingdom of God in the synoptical gospels. Then the work tries to describe the character of the topic of Kingdom of God in these gospels. Finally the work compares Pauls conception of Kingdom of God which came up from the exegesis of his texts about enouncement of Kingdom of God as the authors of the synoptical gospels noted. Powered by TCPDF (www.tcpdf.org)
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Emblematic reductions of a writer as a literary icon or a "star"
Libichová, Tereza ; Heczková, Libuše (referee) ; Bílek, Petr (advisor)
Since the dawn of the western literary tradition the meaning and connotations of the terms and concepts of "author" and "authorship" have been changed and discussed many times. Nevertheless, the word "author" still marks someone who is responsible for the creation of a text (or, in a wider meaning, it denotes a creator of any work of art in general), even though nowadays the author is not considered in the romantic meaning of the word, with its connotations focused on biography and life of a historical individual. In current literary theory, the "author" is seen more as three different entities: a psycho-corporeal existence of the author (the "biographical" author), a subject within the text, and eventually an author-character in his own text, whose existence has become the topic of it. Such an allocation of the auctorial subject makes it possible to explore different points of intersection. However, the irrelevance of interpretation from the biographical point of view is emphasized. Therefore, one more auctorial subject is defined: a point of intersection of the "unidentifiable subject behind the text" and the "auctorial subject within the text". Such a perception of the term offers the possibility to analyze certain literary texts with an emphasis on the so-called "emblematic reductions".
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Cabalistic theurgy
Dluhoš, Marek ; Nosek, Bedřich (advisor) ; Nakonečný, Milan (referee) ; Weis, Martin (referee)
Marek Dluhoš Kabalistická teurgie Cabalistic theurgy Cabalistic theurgy is a composition of the Hebrew word cabala (meaning 'tradition') and the Greek word theurgy (involving deities and processes, which transpire in God). The thesis is based on the most relevant research in this field in our region, which was undertaken in the time of pre-war Czechoslovakia and the beginning of the Protectorate of Bohemia and Moravia. Dr. Jan Kefer (1906-1941) found the juncture between cabala and theurgy in the theory of sefirotic tree and the mutual influence between the worlds of spirit and matter.
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Biosemiotics
Buchta, Martin ; Kera, Denisa (advisor) ; Kleisner, Karel (referee)
Biosemiotics - study of living systems from a semiotic perspective. Semiotic perspective on living nature in tradition of general semiotics of C. S. Peirce. Sign is a biological adaptation of useful function (pragmatism). Every organism is a sign, and its life cycle is a continuous process of self-interpretation. Semiotic approach as candidate for new paradigm (T. Kuhn) in biology. The role of observer - animals as interpreters of their environment. Umwelt - subjectively interpreted environment (Uexküll). Umwelt is the semiotic world of organism, unites all semiotic processes of an organism into a whole. Organisms are autonomous agents (S. Kauffman) living in their own semiotic Umwelt. Semiotic mechanisms are embedded in a semiosphere (Lotman). Semiosphere is the set of all interconnected Umwelts. Signs are created and shared inside semiosphere. Extended concepts of knowledge, meaning, interpretation, and subject - applicable to both human and non-human actors (autonomous agents). Genes play a dominant role in evolution. Difference between genes (genotype) as information and DNA (material). Organisms as self-reading texts. Symbiotic evolution of organism. Organic codes.
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Argument in a myth, myth in an argument
Čaban, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The main goal of this paper was to try to discover and describe the conceptual relationship between argument and myth. For this purpose we created a methodological instrument established as a combination of methodology developed by Trudy Govier (1997) for evaluating arguments and the barthesian methodology of discovering myths in texts of the public discourse (Barthes, 2004). As we had to demonstrate this relationship on some part of the public discourse, we made a sample of 24 commentaries from three Czech dailies, because the tradition of the genre and also some weakening genre-normatives describe the commentary as a text structure which is supposed to contain not just the opinion of the author, but also some reasons for accepting this opinion, some evidence for it, somekind of defending the author's point of view. In one word - a commentary is supposed to contain some argumentation. Commentaries as a part of the newspaper are also a part of the public discourse and as such they, according to barthesian concept of myth, should be bearing some characteristics of this discourse, among which the myths are of a considerable importance. Powered by TCPDF (www.tcpdf.org)
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The Creation of Human Beings Their Destiny and Task
Kocichová, Anna ; Melmuk, Petr (advisor) ; Beneš, Jiří (referee)
The main aim of this work was to make acquainted the reader with the creation of man, as we can read it in the first two chapters of the Bible. "The stories of creation", which I was interested in, we can exactly find in the boo k of Genesis: Gn I, 26-31; Gn 2, 4-9; Gn 2, 18-25. I specialized in the Christian look at the creation of man, but I was also trying to find some contexts and similarities with the Jewish tradition, the Old Oriental tradition, as well as with the various opinions of famous personalities. This work has just theoretical character.
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Word That Matters. Humanity and Ethics in the Thought of Emmanuel Lévinas
Vik, Dalibor ; Vogel, Jiří (advisor) ; Pelcová, Naděžda (referee) ; Altrichter, Michal (referee)
In five chapters, this thesis traces the question of humanity in the thought of the French philosopher Emmanuel Lévinas, mainly in his works De l'évasion (1935), De l'existence à l'existant (1947), Totalité et infini (1961) and Éthique comme philosophie première (1982), which represent various stages of his philosophical development. It offers an exposition of Lévinas's most original concepts, follows their development and sketches their parallel and/or polemic concepts in the European thought, placing them within the context of Lévinas's life-work. For Lévinas, the question of humanity appears as a transpostition of the question of God, who can not become an object of rational inquiry. In conclusion, the question of humanity becomes the theological issue par excellence. This study tries to show how theology can draw inspiration from Lévinas's concepts in various manners: (1) methodology: Lévinas shows what happens to our thought when we follow the principle Sein-lassen in questionning God and when we take this principle as a basis of our theological research; (2) re-thinking: Lévinas offers a critical revision of traditional theological concepts and endows them with existential meaning, (3) marginalized phenomena: Lévinas thoroughly analyzes phenomena, which has been neglected or marginalized by the...
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Revitalization of brand Manufacture Prim 1949 (2010-2011)
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
Bachelor thesis "Revitalization of brand Manufacture PRIM 1949 (2010 - 2011)" deals with revitalization process, which is actual for the brand. The aim is present and analyze this process of revitalization. Manufacture PRIM 1949 wants to transform from traditional and consumer brand into the brand, which is successful in segment of luxury goods, through this process. The process is seen from point of view marketing communication with focusing on marketing of luxury goods. There are by descriptive method presented selected communication activities of the brand during specific period of time. These activities are analyzed in order to find an efficiency of revitalization process. The work deals with relevance of choosen communication tools and their possibility to be successful like integrated marketing communication.
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Ritualization of death and dying in the Revolution of 1848: the cult of the dead
Randák, Jan ; Hlavačka, Milan (advisor) ; Řepa, Milan (referee) ; Kořalka, Jiří (referee)
Looking apart from subsidiary topics, the presented thesis generally attempts to take a non-traditional view of the subject of the revolutionary year of 1848. While a vast majority of the existing research has been focused on the course of the revolution, particular political camps and leaders of the contemporary movement, I have put emphasis on a phenomenon seemingly concealed and disregarded. My attention was aimed on the dead, the victims of the events of this hectic period. Death as such has indeed been a traditional interest of historians, nevertheless, reception and reflection thereof in a political or rather a revolutionary context is a fairly less regarded subject. Therefore, I have laid out an indeed concrete topíc in my thesis - ritualisation of death and dying during the revolution of 1848. A simple question is apparent: why study this subject of the dead and victims in the Czech context when no major fights occured here and thus the number of fatalities was not extreme? After reading my thesis the answer com es up as obviously as the question does: despite a relatively low body count of the Pentecost events in June 1848, a cult of the dead and victims of the revolution 1848 is present in the course of the few restless months. The cult of the dead was a sophisticated means of using the victims to...
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