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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Marketing strategy
Volková, Natálie ; Špecinger, Libor (referee) ; Schüller, David (advisor)
Diploma thesis deals with the proposal of creating a marketing strategy for the newly emerging company. First, the emphasis is on the analysis of the internal and external environment of the emerging company along with the conduct of marketing research. The proposal includes a marketing strategy, determination of the time perspective, identification of possible risks and measures for their reduction and cost calculation.
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Proposal of Marketing Plan for Selected Company
Luu, David ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to create a marketing plan proposal for Betonstropy Ltd as well as a marketing-strategy implementation plan for the management of the company. The first part deals with theoretical bases based on specialized literature. The second part is the analysis of the curent state of company and its surroundings. The last part is the author’s own proposal of marketing plan.
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Marketing Plan for a Selected Company
Höklová, Kateřina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Tato bakalářská práce se zabývá návrhem marketingového plánu zvolené společnosti. Hlavním cílem této práce je sestavení marketingového plánu vybrané společnosti. Teoretická část se zabývá popisem pojmů a metod, které přispívají k samostatné tvorbě marketingového plánu. Metodická část popisuje zvolenou strategii a metodiku, jak budou shromážděné informace zpracovány. V praktické části je provedena analýza okolí, konkurence a současná analýza marketingových aktivit. V poslední části najdeme návrh na úpravu a rozšíření marketingových aktivit, který je sestaven dle předchozí analýzy.
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The Strategic development Proposal of a Company Operating in the Field of Dog Food Sales
Kroutilíková, Jana ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the elaboration of a proposal for the potential direction of further development of a small company dealing with the sale of BARF dog food. The theoretical part of the thesis contains literature research in the field of the concept of growth and development of companies by strategic management approach, including analysis of internal and external environment of the company. The analytical part of the thesis contains a partial and an overall assessment of the current state of the company through the application of selected analytical methods in the selected environmental context with respect to the defined problem. The design part follows the overall assessment, on the basis of which an appropriate development strategy is subsequently selected to strengthen the company's position in the market, including implementation.
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Marketing Strategy Proposal for a Selected Fast-food Restaurant
Le Thi, Tra Mi ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with a proposal of a marketing strategy for an Asian fast food outlet. An emphasis is placed primarily on identification and description of the internal and external factors of the outlet using a marketing research. The importance of this work is seen in the presentation of the own proposal of the marketing strategy, timeframe definition, cost quantification and risk identification.
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The marketing plan of sport's event Žij pohybem
Dáňová, Kateřina ; Voráček, Josef (advisor) ; Markgráfová, Tereza (referee)
Name: Marketing plan of sport's competition Žij pohybem Objectives: The main objective of the diploma thesis is to create a marketing plan of a sports competition Žij pohybem, which will be used as a basic concept upon preparation and realization of the sports competition Žij pohybem, in case of positive acceptance. Methods: A situation analysis is used in the thesis, which evaluates a current statement of the competition, its competitions and customers. Necessary parts of the situation analysis are SWOT and STEP analysis. The SWOT analysis adjudicates strengths and weaknesses, opportunities and threats that can appear during organization and realization of the competition. The STEP analysis determinates the macroeconomic background and covers circumstances, influence and situations that affect the competition. Results: The sports competition Žij pohybem has a stable range of customers, whose number increases regularly. Its competition is limited, which is an opportunity to obtain the biggest part of the market. A weak financial matter appeared as the main weakness, which endanger the whole realization of the competition. Finding sufficient financial resources should become a prior task that will need the biggest attention. Key words: Marketing, marketing mix, communication mix, marketing plan,...
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Marketing of the club FK ERA-PACK Chrudim to fans
Houdková, Romana ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title of thesis: Marketing of the club FK ERA-PACK Chrudim to fans Aims of the thesis: The main aim of the thesis is to suggest a new concept of the communication, which is supposed to improve communication process between fans. Methods: personal questioning, written questioning, marketing analysis, SWOT analysis Results: By using selected methods it was found, that the current marketing communication of the club is sufficient. On the base of this fact there was established the concept of communication and suggestions for improving of the current communication in the club. Key words: fans, FK ERA-PACK Chrudim, marketing communication, marketing research, situation analysis
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