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Refugee Music as the Concept of the Performation of Imigration
Skopec, Jan ; Beseda, Jan (advisor) ; Samek, Tomáš (referee)
Keywords music, immigration, asylum seekers in Czech republic, theatre, audience, medial mening, performance, xenofoby, globalization, postmodernism, cultural antropology, cultural and medial studies, semiotics Summary The aim of this thesis is describe and analyse a music, which cohere with refugees and the other forms of immigration in Czech republic. Concretely is about the music, which originate from Archa Theatre. This theatre is few years attending to the theme of immigration and refugees. The aim of this thesis is analyse the concept of "refugee music" created by Archa Theatre. In this music performance cooperate the asylum seekers and the czech and foreign professional artists altogether. I want to describe for what reason this music concept was created, how this artistically cooperation is proceeding, which meaning the particular musicians consider in this concept and which meaning of this music should be adress to audience. Simultaneously this music is set in the context of the complex artistic production with immigration themes of Archa Theatre. The another intention of this thesis is to show, which meanings of this music and the relative artistic production find the audience. I analyse in which way the audience is influenced with this production and also if is possible in this way to form the...
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Nákupné maniačky - fashion show or reality show?
Záhoráková, Barbora ; Vochocová, Lenka (advisor) ; Šmejkalová, Jiřina (referee)
The Master's thesis is focused on the Slovakian TV show Nákupné maniačky and its' audience. The purpose of the thesis is to reveal the motivations leading to watching this show and to explore, whether the viewers perceive the show as a fashion show which allows them to draw inspiration, or rather as a reality show that should entertain them. The theoretical part introduces the concepts as audience, uses and gratifications and reality show genre. The final analysis of the acquired data is based on these terms but it aims to invent a new hypothesis. The second part is devoted to the research that is based on a qualitative method of a grounded theory. Required data was collected by the semi-structured interviews with viewers divided into two age categories. The result of categorizing data indicates that for all viewers the main motivation for watching the show is to have fun. Participants reported enjoying the program because of its' humour, while fashion plays an irrelevant role. The findings also show that participants are aware of interventions of production and they explained manipulating competitors as a strategy of the broadcasters to entertain audience and attract more viewers. This assumption was confirmed by an informant interview with one of the creators of the show.
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Tje evolution of television and its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...
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elation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi"
Pouzarová, Patricie ; Reifová, Irena (advisor) ; Šoltys, Otakar (referee)
The target of the thesis Relation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi" is to reveal if there exist any connection between significant textual devices used in the series and its popularity and success. As methods there are used semiotic analysis of sample of the series episodes and "respondent interview" with the listeners. In the first there is focus mainly on particular textual devices and in the second on what respondents consider to be reasons why they do listen to the series. Significant textual devices are one of the central themes of cultural studies and this work sets itself a task to deduce from findings conclusion which would be generalizable to relation between media texts and their audiences universally.
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Food blogosphere in the Czech Republic. Research of readers'behavior.
Dukátová, Barbora ; Huněk, Filip (advisor) ; Zábrodská, Kristina (referee)
This diploma thesis deals with food blogs as a current phenomenon. The theoretical part first brings a look at the historical context and development that preceded the existence of blogs. It focuses on communication, media and the Internet. It also offers definitions of these key and related terms and theoretical background that are needed to understand the context. Subsequently, the work discusses journalism and the position of blogs in this field. It continues with a detailed elaboration of the topic of blogs. It analyzes their historical context in our country and in the world, defines concepts, distinguishes types of blogs, draws attention to the pitfalls of blogging, deals with etiquette and laws, presents current trends and surveys, addresses authors - bloggers and their motivation, the position of bloggers towards journalists, the expected future and influencers. The following part deals with the audience, the audience of the blogosphere and methods of its research. The theoretical part concludes with a text that deals specifically with food blogs, their beginnings and development, food studies, sharing gastronomic experiences and related concepts, and also presents a list of currently successful global and Czech food bloggers. The aim of the theoretical part is to bring a compact view of...
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Media reflection of TV ratings results before and after the introduction of electronic measurement
Štěpánek, Michal ; Reifová, Irena (advisor) ; Vojtěchovská, Martina (referee)
This thesis, titled Media reflection of TV ratings results before and after the introduction of electronic measurement, focuses on usage and presentation of TV ratings results in the Czech print media. The phenomenon of TV ratings is first discussed on the theoretical level and the initial part is dedicated to description of media functioning from the economic point of view [primarily the attitude of the Czech media scene toward TV ratings measurement]. Subsequently, the attention is aimed at the TV audience and its surveying. The author distinguishes between commercial and academic audience surveying and also deals with the history of TV audience research and measurement worldwide and also in the Czech Republic. He focuses primarily on the critique of the use of quantitative methodology based surveys for TV ratings. The second part of this thesis is based on the content analysis of three main Czech daily newspapers in 1996 - 1999 (specifically columns dedicated to the culture related topics).
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The analysis of czech serials' presentation during their introductory campaign in the prited media
Slavíček, Tomáš ; Reifová, Irena (advisor) ; Jirák, Jan (referee)
"The analysis of czech serials' presentation during their introductory campaign in the prited media" is a title of this diploma thesis. The main aim is to answer the questions "Which characteristics of serials'contents, if any, are emphasized and preferred by the television channels through the chosen press?" and "How are the serials presented within the particular editorial contents?" The serials are Insuring Happiness I, II and Family Bonds I and the printed media are Magazines DNES/Pátek/Právo. The diploma thesis is divided into three main parts. Theoretical part considers the history of audience analysis, through its passive concept to the conception of active audience. This part then deals with "cultural studies" and the work of their two represenatives - Stuart Hall and explanation of encoding/decoding and David Morley with his monograph "The Nationwide Audience". The chapters concerning the definiton of "introductory campaign", chosen serials and printed media also take part in a theoretic part. In its methodical part the diploma thesis focuses on content analysis and two different approaches to analysis - quantitative and qualitative. Analytical part involves the qualitative research itself. At first the procedure and all of its components are defined. Then the found units of research are...
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The role of advertising in the life of pensioners
Horáková, Zuzana ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
The topic of the diploma thesis The role of advertising in the life of pensioners dedicates to czech pensioners and deals with an individual aspects of their relationship with advertising. The first part of the diploma thesis deals with the theoretical concent, which desribes the audience from the general perspective, history, new media and selected researches. The next chapter focuses on the pensioners themselves. I try here to define the basic concepts that are associated with them in terms of sociology and lifestyle of this older generation. The space is also devoted to the consumer beviour of pensioners, which is influenced by certain aspects of their lives. There is also a chapter about advertising and individual advertising media because of context the diploma thesis. The practical part of the diploma thesis is the evaluation of quantitative research, which concerned the influence of advertising messages on pensioners. The questionnaire included questions that emerged from the theoretical part. The questions asked about the source of the advertising message, the sufficient offer of products and services or what advertising should look like to make it more trustworthy. Based on the answers an evaluation was prepared, which answered the topic of my diploma thehis - whether the advertising...
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How gamers community percieve new game journalism
Šanda, Štěpán ; Hroch, Miloš (advisor) ; Švelch, Jaroslav (referee)
The thesis focuses on the reactions of readers to new ways of journalistic texts about computer games. These reactions often present themselves as a negative and intense rejection of writing about computer games beyond traditional modes of game journalism. Therefore, the thesis' main objective is to set these reactions to the context of changes in game culture and gamers' identity. The theoretical part describes the historical development of the computer games medium. It also summarizes Czech game journalism's evolution and describes the theoretical concepts of computer games as a specific medium, emphasizing the relationship between the medium and its consumer. The first part is enclosed by a chapter on fan cultures, especially on the gaming community. The central part of the research analyses users' comments, which react to analysed journalistic texts. Part of the analysis is also comprised of interviews with the authors of these texts. Such a constructed sample reveals that gamers and publicists perceive the computer games' nature and their roles in society differently. Furthermore, analysis has shown emphasis on identitarian themes in gaming community which manifested in rejecting the messages of analysed texts with reference to individual characteristics of its authors.
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The way of using media by the male members interested in fitness culture
Martinková, Michaela ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
This diploma thesis deals with the interaction of male members of the fitness culture with content referring to this topic on social media. The diploma thesis examines the connections between the monitored content, the desire to build masculinity, the satisfaction of men with their own body, or the idea of an ideal male body. The aim of this thesis is to answer the questions of how men interpret media content, which suppose to inspire the creation of healthy lifestyle habits, and whether, or how, this content contributes to their approach to the fitness culture. Research shows that men attribute a significant influence to social media on their concept of fitness as a lifestyle. These participants talk about the strengths and weaknesses of the content of fitspiration, which affect the perception of their own body and mental well-being. Although, social media contributions motivate them to improve themselves and achieve better results, images of masculinity on social media force them to focus on the aesthetics of the body, the amount of muscles rather than on the quality of life, health and other benefits from the regular physical activity.
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