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Development of a Small Family Business
Mádr, David ; Chalupský, Vladimír (referee) ; Koráb, Vojtěch (advisor)
Topic of this Bachelor`s thesis Development a small family business is focused on development company Mama marketing, s. r. o. mainly on online shopping part. In my work I will research every aspects conected with creating an online E-shop. I will deal with development of company and financing their own place to storage wines including connected issues.
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The Proposal for Improvement of Services in the Myslivna Hotel
Izák, Filip ; Mazuch, David (referee) ; Mikulec, Luděk (advisor)
This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.
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Company Marketing Mix
Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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Marketing Communication of the Company Providing the Service
Marková, Adéla ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma‘s thesis deals with an analysis of marketing communication of the company Tomi bar. The work consists of three main parts. The first part is devoted to the theoretical background necessary for the knowledge of the issue. In the subsequent analytical part, the thesis is devoted to the analysis of the enterprise itself, both from the internal and external side. The third part is built on the description of proposals, these proposals should help to improve some elements of the marketing communication of the enterprise.
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Marketing Strategy of Community Centre Rubín in Brno
Varmužová, Romana ; Urbánek,, Jiří (referee) ; Chlebovský, Vít (advisor)
The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research - in the form of a survey among the target audience. The conclusion contains a summary of findings from the theoretical part and practical research and their incorporation into the overall marketing strategy of Community Centre Rubín in Brno.
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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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